Allen's (confectionery)

Allen's is an Australian brand of confectionery products produced by Nestlé. It is best known for Minties, a soft chewable mint-flavored confectionery, and their varieties of 'Party Mix' lollies.

Allen's
Product typeConfectionery
OwnerNestlé
CountryAustralia
Introduced1891 (1891)
MarketsAustralia
Previous ownersMacRobertson's
Rothmans Holdings
Registered as a trademark inNestlé
Allen's
TaglineA little bit of fun since 1891
Websitenestle.com.au/brands/allens

History

Allen's was founded by Alfred Weaver Allen (1870–1925), a Melbourne confectioner. Originally employed by MacRobertson's, he commenced confectionery production in 1891 at his Fitzroy confectionery shop. By 1909, Allen's was the third largest confectionery business in Melbourne, after those of MacRobertson and Abel Hoadley. It launched as a public company in 1922 and erected a vast factory to the design of prominent Melbourne architect Joseph Plottel in South Melbourne on the banks of the Yarra River, where its animated neon sign was a local landmark up to its demise in 1987.[1]

Allen's abandoned chocolate production after World War II, however it became Australia's largest confectionery company.[2] Allen's was purchased by UK-based Rothmans Holdings in 1985,[3][4] and later sold to Nestlé. Allen's is the top brand of sugar confectionery in Australia.[5]

Products

Current
  • Fantales[6]
  • Jaffas[6]
  • Minties[6]
  • Sherbies
  • Milko
  • Red Ripper[7]
  • Bananas
  • Classic Party Mix
  • Party Mix
  • Retro Party Mix
  • Chew Mix
  • Jelly Beans
  • Killer Pythons[8]
  • Sherbies
  • Kool Mints
  • Kool Fruits
  • Snakes Alive
  • Frogs Alive
  • Cheekies[9]
  • Strawberries & Cream
  • Pineapples
  • Freckles
  • All About Red
  • Jungle Stretchies
  • Sea Stretchies
  • Milk Bottles
  • Ripe Raspberries
  • Spearmint Leaves (discontinued 2015;[10] reintroduced 2020)
  • Black Cats[11]
  • Bites Mini Chocolate Raspberries[12]
  • Oak Flavoured Milk Bottles and Oak Iced Coffee Milk Bottles[13]
  • Sourz Snakes Alive[14]
  • Sourz Tangy Randoms[14]
  • Sherbies Sour Fizz Chews[15]

Former
  • Cobbers[6]
  • Bursting Bees
  • Jelly Tots[8]
  • Green Frogs – discontinued in 2015 due to poor sales[10]
  • Kool Chocs – discontinued in 2015[10]
  • Spearmint – similar to Red Skins and Milkos
  • Oddfellows
  • Marella Jubes – discontinued in 2018 due to poor sales[16]
  • Grubs[17]
  • Strawbs
  • Frog Family[18]
  • Peaches & Cream[19]
  • Drumstick[20][18]
  • Frosty Fruits[20][18]

Adjustments to product lines

In October 2014, Allen's reduced the size of the 'Killer Python' product in order to reduce its portion size. It shrunk from 47 grams (630kJ) to 24 grams (336kJ). The price of the snake was also adjusted accordingly.[21]

In June 2015, the 'Spearmint Leaves' and 'Green Frogs' product lines were discontinued as they were not selling well. Spokesperson for Allen's parent company Nestlé, Margaret Stuart, has said that the 'Red Frogs' "outsell the green 10 to one".[8]

References
  1. , accessed 6 September 2015
  2. Allen Alfred Weaver. Australian Dictionary of Biography, accessed 7 October 2011.
  3. Confectionery. eMelbourne, accessed 7 October 2011.
  4. Sweet-talking foreigners corner lolly Market, The Age, 28 June 1985 (https://news.google.com/newspapers?nid=1300&dat=19850628&id=TTRVAAAAIBAJ&sjid=ApUDAAAAIBAJ&pg=5632,5921314&safe=strict&hl=en)
  5. Keeping it sweet. Convenience and Impulse Retailing, Jan/Feb 2010.
  6. Han, Esther (20 August 2016). "Australia's rich food and lolly history seen in 150-year-old Nestle archives". The Sydney Morning Herald. Archived from the original on 17 December 2020. Retrieved 17 December 2020.
  7. "Allen's settles on new names for two of its famous lollies". www.abc.net.au. 16 November 2020. Archived from the original on 16 November 2020. Retrieved 16 November 2020.
  8. "Spearmint Leaves, Green Frogs lollies on way out, but Sherbies and Oddfellows safe, Allen's says". ABC News. ABC (Australia). 30 June 2015. Retrieved 2 July 2015.
  9. "Allen's settles on new names for two of its famous lollies". www.abc.net.au. 16 November 2020. Archived from the original on 16 November 2020. Retrieved 17 December 2020.
  10. Horswill, Amanda (30 June 2016). "Allen's lollies changes recipes, stops making childhood favourites: Lolly lovers see red (frogs) | Quest News". Courier Mail. Archived from the original on 15 July 2016. Retrieved 17 December 2020.
  11. Leach, Maddison (26 February 2020). "Cult favourite lolly that's divided families for years now comes in its own bag". kitchen.nine.com.au. Archived from the original on 17 December 2020. Retrieved 17 December 2020.
  12. Olle, Emily (15 January 2020). "Allen's launches chocolate versions of lolly-lovers' favourites". 7NEWS.com.au. Archived from the original on 17 December 2020. Retrieved 17 December 2020.
  13. Khalil, Shireen (25 August 2020). "Allen's new Oak-flavoured Milk Bottles finally hit stores". news.com.au. Archived from the original on 17 December 2020. Retrieved 17 December 2020.
  14. Neo, Pearly; Lim, Guan Yu (23 October 2020). "Do 'healthy' sweets exist? APAC candy companies weigh in on sugar reduction and indulgence". foodnavigator-asia.com. Archived from the original on 17 December 2020. Retrieved 17 December 2020.
  15. Pigram, Kelly (29 April 2020). "Allen's has brought out two new sour lollies and we're so excited". www.taste.com.au. Archived from the original on 17 December 2020. Retrieved 17 December 2020.
  16. Harvey, Simon (26 September 2018). "Nestle-owned Australian confectionery brand Allen's ceases production of Marella Jubes". www.just-food.com. Archived from the original on 17 December 2020. Retrieved 17 December 2020.
  17. Smith, Zoe (4 September 2019). "Allen's launches new 25 per cent less sugar range of lollies". news.com.au. Archived from the original on 17 December 2020. Retrieved 17 December 2020.
  18. "Allen's". Nestlé. Archived from the original on 17 December 2020. Retrieved 17 December 2020.
  19. Brown, Vanessa (10 February 2016). "Peaches and Cream lollies win Allen's competition, will be sold separately". news.com.au. Archived from the original on 17 December 2020. Retrieved 17 December 2020.
  20. "ALLEN'S keeps the summer vibes alive with new Frosty Fruits and Drumstick lollies". Nestlé. 4 April 2018. Archived from the original on 17 December 2020. Retrieved 17 December 2020.
  21. Evershed, Nick (10 October 2014). "Killer python downsize: how the new and old lollies measure up". The Guardian. The Guardian. Retrieved 5 August 2015.
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