Applegreen

Applegreen is an Irish company that operates a number of petrol stations in Ireland, the UK and the US. It also operates convenience stores on its forecourts.

Applegreen petrol station in Forty Hill, Enfield, Great Britain
For similarly named things, see Apple Green (disambiguation).
Applegreen plc
ISEQ: APGN
ISINIE00BXC8D038
IndustryRetail
FoundedDublin, Ireland (1992)
Headquarters
Dublin
,
Ireland
Key people
Bob Etchingham and Joe Barrett (owners)
Revenue €3.1bn (2019)
Websitehttps://www.applegreenstores.com

Established in 1992, Applegreen is a major petrol forecourt retailer in Ireland with a significant and growing presence in the United Kingdom, and an evolving presence in the US. As at 31 December 2016, the business employed c. 3,400 people, and operated 255 forecourt sites across the UK, Ireland and the US.

Applegreen partners with Burger King, Subway, Costa Coffee, Greggs, Lavazza, Chopstix, Freshii and 7-Eleven in the US. The business also has its own food offering through the aCafé and Bakewell café brands.

The company's service stations are branded as Applegreen , "Discount Fuel Deals", and the generic "Town-name Service Station" for smaller acquisitions. All sell Applegreen branded own brand products and accept Applegreen loyalty cards.

Applegreen purchased the majority of UK MSA operator Welcome Break in 2018 for €361.8m.[1]

Applegreen’s Global Headquarters is based in Park West Business Park in Dublin, Ireland.

Applegreen Sites by Region:

  • Republic of Ireland - 204 sites
  • UK - 164 sites
  • US - 191 sites

Greenwashing controversy

Applegreen courted controversy in 2020 when it announced an initiative to offset the emissions from its premium fuels, which has been labelled as a greenwashing effort by the fuel brand.[2]

While the campaign claimed to offset all the emissions from its fuels, it became apparent that this only included the emissions created from the cars and did not include the emissions from extraction or refinement – which typically account for up to 40% of the total greenhouse gas emissions from petrol and diesel.[3][4]

References
  1. Hipwell, Deirdre (2018-08-03). "Applegreen reverses into motorway service area". The Sunday Times.
  2. "How PR agencies are greenwashing the climate crisis via disinformation campaigns". www.cleantechnica.com. CleanTechnica. 7 December 2020.
  3. "Greenwashing Petrol". www.phoenix.ie. Phoenix Magazine. 24 September 2020.
  4. "Applegreen-washing: Separating action from marketing ploys". www.irishevs.com. IrishEVs. 21 September 2020.
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