B7 (album)

B7 is Norwood's first independent release on her own record label Brand Nu, Inc. in partnership with eOne.[2][3] During an interview with the HuffPost' Taryn Finley, Norwood said she was letting her "authentic experiences inform [her] music". Despite feeling vulnerable and in relation to the global COVID-19 pandemic, Norwood said "It all aligned... I didn't plan it like this, but it just happened to fall in the same space so I'm happy about that."[2] Finely asked Norwood to elaborate on why the time was right for new music, Norwood said "Well, I felt like I'm in a great place in my music. I feel very strong about my music, confident about where I am with it. I believe in it, and I just felt like this was the time."[2] Describing the album as authentic and her most personal to date, Norwood said that fans could expect her "entire heart" on the album, with themes of "love and heartache and coming into [her] own and finding [her] own self love".[2]

In an interview with Rolling Stone, Norwood revealed the album had been three years in the making, "I feel like it started about three years ago. I was balancing television and studio time. I put everything I could into this project. It was so freeing for me, because I did get a chance to really dig in and write from my heart of hearts. I was able to really get a lot of things off of my chest, really use music as a way to escape and heal."[4]

Speaking about the process of making the album, Norwood was clear about the dedication she put into the project, "I've dedicated the last couple of years of my life to new music, my new project. It's taken me a while, but I'm so happy about the focus and work ethic I've put into this project."[2] This concept was expanded upon during Norwood's interview with Apple Music, where she stated: "I felt like I wanted to just be as honest as possible with this new project. I wanted to approach this project like if this was my last chance, if this was my last shot at creating music, what would this project be about? What would it sound like? Would I just bare it all? Would I tell my story as deep as I could tell it? And I wanted to, of course, stay true to R&B but at the same time go outside of the box."[5] Similarly, when talking to Entertainment Weekly, Norwood said that she treated the album like it was her last. "I went into this album thinking, 'If this were my last project, if this were the last time I would ever sing…what would I do?' I used that [mindset] as a way to give my all. You can hear my entire heart on this. It took a while because I didn't want to rush."[3]

On why Norwood chose Darhyl "DJ" Camper, Jr. to helm the project, she shared, "His tracks were so different, but still connected to me in a way where it didn’t feel so different from what I’ve done. It was almost like a continuation. When I would hear his music it was like, 'This is what Never Say Never would sound like in the future.'"[6]

Norwood co-wrote and co-produced fourteen of the fifteen songs on the album and worked with the likes of LaShawn Daniels, Kim "Kaydence" Krysiuk and Darhyl Camper, touching on a number of themes including self-love, tumultuous romantic relationships, mental health and single motherhood. Krysiuk contributed to half of the album's songs, and commented on the process of developing the songs alongside Norwood: "When we wrote these records, we didn't follow a 'formula' or song structure [...] we followed a feeling [...] That alone really gave us the room to express our emotions without being confined to an industry standard."[3] Part way through the making of the album Daniels, an early career mentor for Norwood, passed away.[7]

During an interview with British newspaper The Guardian, Norwood said of the situation that "music [was her] therapy" and she "[wouldn't] know what life would be without it." Elaborating on being able to work with Daniels on the project she said "it's a little scary because I had to finish it without him [...] I just wonder: would he be proud of what I was able to put together?" In the interview, it was also confirmed that Norwood had co-written every song on the album, wanting to stop "placating egos", "chasing commercial expectations" and not have her experiences "distilled into other people's words."[7]

Norwood's look on the B7 cover art was compared to American singer Whitney Houston.

The album's cover art and title were unveiled on May 7, 2020. The cover pays homage to one of Norwood's idol Whitney Houston's looks from the 1992 film The Bodyguard. In the image, Norwood is pictured face forward towards the camera with "beads cascading down her forehead".[17] Glennisha Morgan from KISS 95.1 FM commented that the cover featured Norwood's signature braids, and the choice of gold beads complimented the gold eye shadow in the cover photo.[18] In writing for Essence, Jennifer Ford called the album's cover nostalgic, and noted that although Norwood had "countless memorable braid moments", the micro braids chosen for the B7 "may be the greatest of all time". The look was designed and styled by celebrity hairstylist Kim Kimble.[19] Meanwhile Morgan also pointed out that font and typeface of the font used on the album was as the same as Norwood's first three albums: Brandy (1994), Never Say Never (1998) and Full Moon (2002). Comparisons were also drawn to singer-songwriter Syreeta Wright, who often wore her hair in braids too.[18] The cover art received positive comments from 107.5 FM in an article called Yasss! Brandy Drops Cover For New Album 'B7', where the station declared that they "loved" the cover.[20] Idolator's Mike Wass agreed, saying that the "orange-and-gold-hued cover art" shows that Norwood was "back and she really means business this time around".[21]

In March 2020, it was announced that Norwood would release the album's lead single "Baby Mama" featuring American recording artist Chance The Rapper on the American talk show The Talk. However, due to the COVID-19 pandemic, the single was postponed and instead released on May 1, 2020.[22] Prior to the single's release, Norwood later appeared on Good Morning America on May 7, 2020, to perform the song live during the 2020 Spring Concert Series, where she would announce her seventh album and reveal the album cover, respectively. On July 31, the album was released for digital download/streaming pre-order which included an instant download of "Baby Mama", "Love Again" (with Daniel Caesar) and a new song, "Rather Be".[23] The latter was produced by Darhyl "Hey DJ" Camper.[24]

A music video for the second single "Borderline" premiered on July 31, 2020.[25] Like "Baby Mama", the video for "Borderline" was directed by Derek Blanks and Frank Gatson Jr.[26] On August 19, 2020, Norwood released a behind-the-scenes look at the making of the "Borderline" video.[27] "Borderline" was performed as part of Norwood's Verzuz battle against fellow R&B singer Monica on August 31, 2020 at Tyler Perry Studios in Atlanta, Georgia.[28]

On October 14, Norwood introduced an alternate version of the song "No Tomorrow" which she performed live at the 2020 Billboard Music Awards at the Dolby Theatre in Los Angeles. Titled "No Tomorrow, Pt. 2", the promotional single is a duet between Norwood and Ty Dolla Sign.[29] It was released for digital download the same day.[30]

Norwood further performed on Pandora LIVE and Dick Clark's New Year's Rockin' Eve 2021.

Professional ratings

Aggregate scores
Source	Rating
AnyDecentMusic?	7.3/10[31]
Metacritic	78/100[32]
Review scores
Source	Rating
Albumism	[33]
AllMusic	[34]
Clash	8/10[35]
Exclaim!	7/10[36]
NME	[37]
The Observer	[38]
Pitchfork	6.8/10[39]
Tom Hull – on the Web	B+ ()[40]

B7 was met with generally positive reviews. At Metacritic, which assigns a normalized rating out of 100 to reviews from professional critics, the album received an average score of 78, based on 6 reviews.[32] Aggregator AnyDecentMusic? gave the album 7.3 out of 10, based on their assessment of the critical consensus.[31]

Teodor Zetko, writing for Exclaim!, found that with B7 "Brandy has returned to her roots and the aesthetics that helped popularize her [...]. Authenticity is present on this album; she confidently steers her own ship by taking a new approach by writing every song on the album to create something personal [...] She was the moment in the '90s, and now she is the moment in 2020."[36] The Chicago Defender journalist Kimberly M. Dobine felt that "This album is a vibe, very reminiscent of what we have come to expect from Brandy, yet so distinctly different then what we are used to [...] I believe this is the Brandy that she's always wanted to be and always wanted us to experience [...] It’s cohesive, and the most honest reflection of who she is as an artist today. She is back and better than ever."[41] In an interview with Norwood published July 31, 2020, Brittany Spanos for Rolling Stone referred to the album as "Brandy Norwood at her purest: an eclectic mix of modern and classic R&B sounds strung together by her distinctive, powerful voice."[42]

Michigan Chronicle critic Ashley Stevenson wrote that "throughout the album, Brandy toys with techno undertones without losing her iconic sultriness bending her voice to each track, even doing some rapping. Although the album is met with mild moments of mediocrity, it never lacks enticement."[43] Similarly, Mike Weiss from Idolator wrote that "this project shows new facets of her wonderful instrument as she muses on matters of the heart over multi-layered, often mid-tempo production. In short, B7 is a mood. This is the kind of album that needs to be listened to from beginning to end (a couple of times), in order to fully appreciate the very personal journey that Brandy takes us on."[44] In her review for The Observer, Kadish Morris was critical with Norwood's rapping effort on songs such as "High Heels" but praised the album's "familiar acrobatic vocals and sublime harmonies."[38]

Jennifer Gonsalves, from MEA WorldWide wrote, "Brandy delivers flawless vocals, smooth vibes and effortless storytelling on comeback release and proves her crown is hers alone".[45] Will Lavin from NME gave a positive review, stating that although the album "could probably benefit from an injection of tempo from time to time [...] it mostly thrives, thanks to her unwavering resilience, the unique texture of her vocals and the stellar production courtesy of DJ Camper, Lonnie Smalls II and the late LaShawn Daniels." Lavin added the new album had been worth the wait, "because it has helped one of R&B's most revered talents find her smile again."[37] Joel Campbell from The Voice called the album a "first masterpiece as an independent artist",[46] whilst Danielle Brissett for Rated RnB praised the project for the "Sonorous harmonies, potent backgrounds and ad-libs, and an influential delivery that true connoisseurs can detect.[47] Clash editor Robin Murray called the album "a triumph. A record worth savouring, it sits alongside NewGen R&B talent [...] while retaining that classic touch." However, Murray also picked out "Borderline", stating the track is "no more than nice – pleasing on the ear, tugging at the heartstrings, but fail[s] to match the gravitational pull of the record's true highlights."[35]

Stephen Kearse for Pitchfork gave a mixed response to the record, feeling that Norwood sounded "poised and warm but lack[ed] some spark". Kearse added "There's a strong sense of distance to B7, as if Brandy is recounting stories secondhand despite them ostensibly being her own. She's described the record [...] as "freeing," but she generally feels more withdrawn than liberated."[39]

B7 debuted at number 12 on the US Billboard 200 chart, earning 25,200 album-equivalent units, including 15,000 pure sales, in its first week.[59][60] The album was marked as the highest debut for that week and earned Brandy her eighth Billboard 200 chart entry.[59] The album also debuted at number nine on the US Top R&B/Hip-Hop Albums chart, becoming her seventh top-ten album on that chart.[61] Additionally, B7 debuted at number one on the US Billboard's Independent Albums chart.[62]

In the United Kingdom, B7 debuted at number two on the UK Hip-Hop and R&B Albums Chart Top 40,[63] marking Norwood's highest debut on any UK chart since Full Moon debuted atop the same chart in March 2002.[64][65] Additionally, the album entered the UK Official Top 50 Independent Chart at number seven, and the UK Official Album Downloads Chart at number nine.[66]

Notes

• ^{^[a]} denotes additional production by
• ^{^[b]} denotes vocal producer
• ^{^[c]} denotes co-producer
• Track 14 "Love Again" was released as the lead single from Daniel Caesar's second studio album Case Study 01 (2019)

Credits adapted from album booklet and liner.[67]

• "New Music Friday: The Top 9 Albums Out On July 31". NPR. July 31, 2020. Archived from the original on November 1, 2020. Retrieved August 2, 2020.

• Brandy's official site