BTS Group

BTS Group AB (BTS) is a global strategy implementation consulting firm founded in 1986. The company provides strategy alignment and execution consulting services and designs customized business simulations, digital technology, and assessments to develop business acumen, leadership, and sales capabilities.[2]

Not to be confused with BTS Group Holdings.
For the music group, see BTS.
BTS Group
TypePublic (Nasdaq Stockholm: BTS B)
IndustryProfessional Services
Founded1986 as Business Training Systems AB
FounderHenrik Ekelund
HeadquartersStockholm, Sweden
Number of locations
34
Area served
Worldwide
Key people
Henrik Ekelund
(President & CEO)
Stefan Brown
(CFO and Vice President)
ServicesStrategy Execution
Business Acumen
Leadership Development
Assessment Centers
Sales Force Transformation
Innovation
Revenue$176.6 million (2018) [1]
WebsiteOfficial website

BTS has several practice areas: Strategy Execution, Business Acumen, Leadership Development, Sales Training, Innovation, Coaching and Assessments.[3] The company serves banking, biotech and pharmaceutical, consumer products, insurance, manufacturing, oil and gas, professional services, retail, technology, and telecommunications sectors.[4]

Headquartered in Stockholm, Sweden, the firm has over 600 employees across 34 global offices. The company's client base is spread across 53 countries and includes 60 of the U.S. Fortune 100 and over 30 of the Global Fortune 100.[5] BTS customers include companies such as Accenture, Aetna, Unilever, AT&T, Chevron, Coca-Cola, Ericsson, Google, GSK, Telstra, HSBC, Hewlett-Packard, Mondelez, Salesforce, Sodexo, Toyota, and others.[6]

BTS is a public company listed on the NASDAQ-OMX Stockholm trading under the symbol BTS B.[7]

Organizational History
BTS CEO and founder, Henrik Ekelund

BTS was founded in 1986 by Henrik Ekelund, current President and Chief Executive Officer, with the support of three investors from one of Scandinavia’s prominent strategic consulting firms. The firm focused on supporting clients’ efforts to implement strategy by focusing on the human capital part of the execution equation. The initials originally stood for Business Training Systems. [8] [9]

In February 2005, BTS acquired Strategic Management Group, Inc. (SMG). The acquisition enabled the firm to create a broader base for future organic growth and deepen its expertise. In September 2006, BTS acquired The Real Learning Company (RLC) and Advantage Performance Group, Inc. (APG).[10] The acquisitions consolidated a highly fragmented market and expanded the company's existing sales and leadership programs.

In July 2013, BTS acquired Wizer A/S to expand the firm's digital capabilities and compliment its existing portfolio.[11]

In October 2014, BTS acquired Fenestra Inc., a global provider of premier technology-enhanced assessment and leadership development centers and solutions.[12]

In March 2015, BTS acquired AVO Vision, a South African-based company focused on corporate learning and development as well as community-worksite education. The acquisition expanded the firm's global reach and expertise in the leadership development sphere as AVO Vision's core offerings focused on leadership, management, self-mastery, and sales execution skills.[13]

In 2016, BTS Group acquired Cesim Italia Srl and Design Innovation Srl based in Milan, Italy to strengthen its Southern European position.[14]

In September 2015, BTS launched a new brand, logo, tagline ("Strategy made personal") and website, designed in partnership with UK-based Saffron Brand Consultants.[15]

Services

BTS supports executive management in the areas of strategy transformation, business and financial decision-making, key performance indicator alignment, merger integration, cross business-unit collaboration, innovation and customer understanding and relations.[16] Client engagement teams typically consist of a combination of industry experts, capability specialists and professionals with local market knowledge. The company helps organizations in the implementation of change and the improvement of profitability through the following practice areas:

  • Strategy Execution
  • Business Acumen
  • Leadership Development
  • Sales Force Transformation
  • Coaching
  • Assessment Centers
  • Innovation

Global Structure

Awards, Honors & Publications

In 2017, BTS was named a Top 20 Leadership Training Company by Training Industry.[17] The media publication also recognized BTS in 2016 as a Leadership Training Company to Watch and a Top 20 Sales Training Company.[18] In 2015, Training Industry listed BTS as one of the top 20 Sales Training Organizations.[19] In 2014, BTS was named a Top 20 Sales Training Organizations and one of the Top 20 Gamification Companies.[20] In 2013, BTS was acknowledged by Training Industry as one of the top 20 Leadership Development companies for the second year in a row.[21]

In 2016, BTS received two Brandon Hall Awards for client partnerships - a Gold with Intuit for the Best Unique or Innovative Leadership Development Program, and a Silver with MetLife for the Best Advance in Assessment Utilization to Guide Talent Decisions Category.[22] BTS received a Silver 2013 Brandon Hall Group Excellence in Learning Award for their partnership with AT&T to create the AT&T Sales and Service Center Simulation.[23] BTS client Newell Rubbermaid was awarded Sales Training Program of the Year by Stevie Awards for their customized solution.[24]

BTS Asia Pacific received a 2016 HR Vendors of the Year Award, hosted by Human Resources Magazine, in the Best Leadership Development Consultant Category.[25]

Sponsorship

Since 2010, BTS USA has partnered with Rainforest Trust on sustainability campaigns to preserve threatened rainforests. In 2015, BTS sponsored the second round of the Rainforest Trust #SkiptoSave campaign supporting Rainforest Trust's 2020 Initiative designed to protect 20 million acres of rainforest by 2020.[26]

In partnership with the Sparkassesntiftung fur international Kooperation (Savings Banks Foundation for International Cooperation), BTS has created a business simulation program to teach business and financial acumen in developing nations.[27] As of June 2015, such programs had been held for more than 10,000 participants in 12 countries.

Management
NamePosition
Henrik EkelundPresident and Chief Executive Officer
Michael GrindforsIndependent Chairman of the Board of Directors
Stefan BrownChief Financial Officer
Stefan HellbergExecutive Vice President, Head of Sales and Human Resources
Jessica ParisiChief Executive Officer and President BTS USA
Rommin AdlExecutive Vice President, Head of Global Marketing[28]
Todd EhrlichExecutive Vice President, Head of Development Processes and Chief Operating Officer BTS USA
Philios AndreouExecutive Vice President, Head of Southern Europe and Latin America
Dan ParisiExecutive Vice President, Head of Strategic Alignment & Business Acumen Practice [29]
Peter MulfordExecutive Vice President, Head of the Innovation Practice
Lou SchachterExecutive Vice President, Global Head of the BTS Sales Practice[30]
Thomas AhlerupSenior Vice President, Head of Corporate Communications and Investor Relations

References
  1. https://www.forbes.com/sites/caitlinkelley/2019/08/23/btss-label-big-hit-entertainment-reports-skyrocketing-revenue-in-2019/#705ff4401a5c
  2. "BTS Group Ab-B Shares (BTSB:Stockholm)". Bloomberg Businessweek. Archived from the original on 2012-10-14. Retrieved 2014-08-30.
  3. "BTS Group AB (BTSb.ST)". TS. Retrieved 2015-09-09.
  4. "BTS Group Ab-B Shares (BTSB:Stockholm)". Bloomberg Businessweek. Archived from the original on 2012-10-14. Retrieved 2014-09-04.
  5. "BTS B, BTS GROUP B, (SE0000805426)". NASDAQ OMX (Nordic). Archived from the original on 2018-12-14. Retrieved 2014-08-30.
  6. "BTS Group AB (BTSb.ST)". Reuters. Retrieved 2014-08-30.
  7. "NASDAQ OMX (Nordic)". NASDAQ. Retrieved 2014-08-19.
  8. "Hög tid att utse" (PDF). BTS Group.
  9. "About BTS". Retrieved 17 November 2020.
  10. "BTS Group AB Has Completed the Acquisition of The Advantage Performance Group and The Real Learning Company". Financial Content. Archived from the original on 2014-08-26. Retrieved 2014-08-25.
  11. "BTS Group AB (BTSb.ST)". Reuters.
  12. "BTS Group AB acquires all the businesses of Fenestra, Inc". GlobeNewswire News Room. Retrieved 2015-10-12.
  13. "BTS has Acquired a Leading South African Learning & Development Company". globenewswire.com. Retrieved 2015-03-26.
  14. "BTS buys two Italian companies". reuters.com. Retrieved 2016-07-06.
  15. "Strategy made personal". www.bts.com. Retrieved 2015-10-12.
  16. "BTS GROUP AB-B SHARES (BTSB:SS): Stock Quote & Company Profile". Bloomberg BusinessWeek. Archived from the original on 2012-10-14. Retrieved 2014-08-19.
  17. "2017 Top 20 Leadership Training Companies List | Training Industry". www.trainingindustry.com. Retrieved 2017-02-24.
  18. "2016 Leadership Training Companies Watch List | Training Industry". www.trainingindustry.com. Retrieved 2017-02-24.
  19. "2015 Sales Training Companies Watch List". Training Industry.
  20. "2014 Top 20 Leadership Training Companies". Training Industry.
  21. "2013 Top 20 Leadership Training Companies". Training Industry.
  22. "Past Winners". www.brandonhall.com. Retrieved 2017-02-24.
  23. "Winners of the 2013 Brandon Hall Group Excellence in Learning Awards". Brandon Hall Group.
  24. "2011 Stevie Awards for Sales & Customer Service". Stevie Awards.
  25. "Winners and photos: HR Vendors of the Year 2016, Singapore". Human Resources Online. 2016-11-25. Retrieved 2017-02-24.
  26. "Consulting Firm Teams with Rainforest Trust to Save Tropical Forest". Rainforest Trust.
  27. "Annual Report 2009". Finanzgruppe Sparkassenstiftung fur international Kooperation.
  28. "StrategyDriven Professional Podcast Episode 4 – Skills Mismatch: Business Acumen and Strategy Execution". StrategyDriven.
  29. "StrategyDriven Podcast Episode 46 – Your Leadership Off-Site is Wasting a Lot of People's Time". StrategyDriven.
  30. "StrategyDriven Podcast Episode 45 – Marketing & Sales: Closing the Value Gap". StrategyDriven.
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