Business & Decision

Business & Decision (frequently called B&D ) is an international consulting and systems integration company with its global headquarters in Paris, France. The group specialises in Business Intelligence (BI), Customer Relationship Management (CRM), e-Business with two major directions : Data & Digital.

Business & Decision
TypeS.A. (corporation)
IndustryIT services, IT consulting
Founded1992 (1992)
HeadquartersParis, France
Area served
Worldwide
ServicesIT services, business consulting and outsourcing services
Revenue € 249 million (2011)[1]
Number of employees
2,800
Websitegroup.businessdecision.com

Business & Decision has a presence in 11 countries and employs more than 2400 people worldwide. It was listed on Euronext Paris as ticker symbol BND until 2020.[2]

History
  • 1992: founded by Patrick Bensabat in France
  • 2001: listed on Euronext Paris' nouveau marché Euronext: BND. First international acquisitions in Belgium and UK
  • 2002-2006: expansion in 12 countries including first acquisition in the United States
  • 2012: 20th anniversary
  • 2014: acquisition of Ceri Medical & InFact
  • 2016: death of founder Patrick Bensabat
  • 2018: Orange Business Services acquires majority stake of the capital of Business & Decision[3]

Activities

Business & Decision has worked for over 2100 clients globally. Some of its major activities include-

  • Decision making and enterprise performance: Analytics, Business Intelligence, Performance Management and Big Data (65% of revenue);
  • e-Business : Digital Business, Web Marketing, Search Engine Optimisation (SEO), on-line strategy, e-commerce, hosting and data warehouse (18% of revenue).
  • Customer Relationship Management : CRM front office, marketing campaigns management, interactive marketing, analytical CRM (17% of revenue);
  • Digital Transformation : Business consultancy approach and focus on innovative technologies; how synergies can be triggered within the organizations cross-departments. Hot topics are real time decision, customer DNA, fraud detection, e-beacon, omnichannel, lean process management...

Geographical locations

Key figures
Annual revenue
Year € (millions)
200464.3
200591.2
2006142.8
2007202.3
2008238.7
2009224.3
2010237.1
2011249.0
2012221.9
2013200.0
2014204.9
2015224.2
2016227.6
2017 212,0

Quotation and shareholding
  • Company listed at Euronext Paris
  • ISIN = FR0000078958 - BND
  • Currency = euro
  • Shareholding :
    • Founder & Family: 65%
    • Float (Euronext C): 35%

References
  1. "Yahoo Finance data on Business & Decision".
  2. "Euronext - BUSINESS ET DECIS".
  3. "Orange acquires French consulting firm Business & Decision". www.consultancy.eu. 2017-10-27. Retrieved 2020-04-14.
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