Beyoncé Pulse

Knowles in the TV commercial for Beyoncé Pulse, directed by Jake Nava.

A commercial for the fragrance was shot and directed by Jake Nava, who additionally shot the commercial campaign for Beyoncé Pulse.[5] The commercial is 15-seconds long and it features Knowles in a metallic gown walking through a myriad of lights, as the instrumental to her single "Run the World (Girls)" (2011) plays in the background.[5] It was revealed in a behind-the-scenes look at the fragrances commercial that Knowles wore 6-inch studded Christian Louboutin pumps for the shoot.[11][12] For the video shoot, Knowles was styled by Elle magazine's creative director, Joe Zee.[11] In a behind-the-scenes look during the making of the commercial, She described the shoot as an "incredible experience" and the set of the fragrances commercial as "energetic" and "magnetic", adding that "the sets' feminism adds to what the fragrance represents."[12] Hans Dorsinville, the video's creative director, revealed that they used the metaphor of "energy" to construct an electric world that is ignited by everything Knowles touches, which was mainly inspired by Knowles' performance, as he states "She gets on stage and all of a sudden the energy level goes up."[12] The video closes with Knowles stating, "The Pulse campaign is ultra sexy and totally unique. I can't wait for my fans to see it!"[12]

The fragrance was followed by printing advertisements which were photographed by photographer Lionel Gasperini.[8] On Wednesday, July 27, 2011, Macy's Downtown Brooklyn in New York City hosted an exclusive event in celebration of Knowles' Beyoncé Pulse, where fans could enjoy a DJ playing songs by Knowles, free snacks, and Knowles-inspired mini-makeovers.[13] Fans who attended the event were also available to purchase the scent months prior to its official release.[13] Prior to releasing Beyoncé Pulse, Knowles appeared on multiple televised programs to promote the fragrance.[14] The first televised interview for the fragrance was on The View and the second was on Access Hollywood on July 28, 2011 and August 18, 2011, respectively.[14] On September 21, 2011, Knowles launched of Beyoncé Pulse at PH-D at Dream Downtown in New York City.[15] The following day, the fragrance was also launched at Macy's Herald Square in New York City itself. On that occasion, Knowles greeted and took photos with the first 500 people who purchased the fragrance set.[7] The same day, Knowles was also interviewed by the Associated Press, to whom she explained what makes Beyoncé Pulse different form other fragrances:

[Pulse] is very fresh. This is all about citrus, but it also has vanilla in the back. It is important for me for a fragrance not to just smell like one thing. I think women are interesting and I don't like for you to be like, 'Ok, this smells like this.' I like for it to be something signature and something that brings out your inner beauty and your confidence and makes you feel like you leave a long-lasting impression on someone.[16]

Rap-Up described the scent as "electric".[5] Nakisha Williams of Black Entertainment Television complimented the fragrance, stating "even though the fragrance is being billed as 'powerful' and 'electrifying,' it comes off as a crisp citrusy-floral scent that doesn't overpower."[17] At the 2011 International Hologram Manufacturers Association's (IHMA) Awards, Beyoncé Pulse won in the category for "Best Applied Decorative Product".[18] The perfume was nominated in the categories for "Fragrance of the Year", "Best Packaging of the Year" and "Consumer Choice Award" at the 2012 FiFi Awards which were presented on May 21, 2012.[19][20]

• 100 ml/ 3.4 oz
• 50 ml/ 1.7 oz
• 30 ml/ 1.0 oz
• 15 ml/ 0.5 oz
• Body Lotion 200 ml/ 6.7 oz
• Shower Gel 200 ml/ 6.7 oz

Pulse Summer Edition is the follow-up to Beyoncé Pulse. It was released in March 2012, two months after Knowles gave birth to her daughter, Blue Ivy Carter, in January of the same year. The summary for the fragrance is, "Life is a flirt. Love is a game. The sky is your limit. Beyoncé Pulse Summer Edition gives you a burst of the inexplicable energy you feel during the Summer. It will leave you feeling great, ready to conquer anything, as if nothing and no one could ever resist you."[21] Its composition is floral – fruity with fresh sparkling top notes and creamy base. The top notes include icy mandarin, pear and pink pepper. The heart is exotic and floral, featuring ginger orchid, jasmine and orange blossom.[22] The creamy base is composed of sapphire woods, musk and benzoin.[22] The fragrance is available as 50 and 100 ml Eau de Parfum.[23] It comes in a turquoise and pink bottle which features an inverted chrome cap that was inspired by Knowles' stage costumes.[24][25] According to a press release, it was designed to "capture the essence of a playful, sun-drenched summer day" and was inspired by Knowles' "infectious and positive energy".[25]

Nathalie Atkinson of The National Post held a sniff test for Knowles' Pulse Summer Edition to assess the different scents picked up by people of the opposite sex.[26] Cosmetics editor Dave Lackie, who was asked to be the male participant of the scent, graded it with one-and-a-half stars out of four and commented, "When I spray this scent all I smell is lemon. Lots and lots of lemon. Turns out it is a note called icy mandarin. Five minutes later, I still smell the lemon, but that's joined with orange flower. There's an underlying sweetness to this that is a little off-putting. The dry-down is Beyonce's trademark creamy musk. If you like Beyonce, still with her first scent. It's the best of the lot."[26] Atkinson, the female participant, graded it with one star out of four and said, "When life hands you lemons, make Kool-Aid. Or this spritz. It's a pitcher of ade made by enterprising youngsters on a hot summer's day: made from drink crystals and served from a stand at the foot of the driveway. Accordingly, there's a lot of sugar stirred in that hasn't quite dissolved, and probably won't. Which is why you buy a 25-cent glass to be kind, but only pretend to take a sip."[26] Marianne Mychaskiw of InStyle magazine described the perfume as a "flirty take on the original version".[27] HollywoodLife's Jennifer Tzeses praised the perfume, describing it as a "light, playful scent".[24] She also added that "[the] scent captures the feel of a happy, sun-filled summer day... 'Beyoncé Pulse Summer Edition' echoes the same sensual feel of its predecessor... but is a lighter and fresher version."[24] A writer of People also agreed that the perfume was similar with its predecessor, but had a "little lighter" scent.[25]

Pulse NYC is the third follow-up from Beyoncé Pulse. The Fragrance was released in 2013, the name is an honour to world capital, New York and is a novelty in line of fragrances by Knowles. The fragrance is described as "When two icons come together, a spectacular pulse ignites. Legendary glamour and sky high sophistication create a light the world lives to see. Sexy. Electric. Fierce. Beyoncé Pulse NYC is Beyoncé's olfactive expression of her favorite city. The woman who wears it instantly feels sexy and empowered...and ready to conquer anything" on the official perfume website. The top notes incorporate a passionate fruity cocktail of raspberries, pears and pomegranate decorated with delicate notes of Arabic jasmine and peony flowers. The heart includes orchids growing and blooming in the center of the city even in hard conditions and are Beyonces favorite flowers. Base of the composition offers a gourmand blend of dessert of velvety cupcakes and warm, seductive patchouli.

Beyonce Pulse NYC is available in flacons shaped like previous editions Pulse and Pulse Summer Edition as 15, 30, 50ml and 100ml eau de parfum. Deodorant spray 150ml is also available. Pulse NYC was launched in 2013.

• List of celebrity-branded fragrances