Bla Bla

BLA BLA is an interactive animated film for computer created by Vincent Morisset with Montreal studio AATOAA, and produced by the National Film Board of Canada.[1] The online work has been described as exploring "the principles of human communication," and follows Morisset's collaborations with Arcade Fire on Neon Bible, considered the first interactive music video.[2][3]

Bla Bla
Directed byVincent Morisset
Produced byHugues Sweeney
Music byPhilippe Lambert
Distributed byNational Film Board of Canada
CountryCanada
LanguageEnglish

The characters in BLA BLA were designed by Caroline Robert using stop-motion puppetry and traditional animation as well as computer animation methods such as ActionScript animation and real-time 3D mapping. The work is designed to be principally non-linear, with users constructing the story through point-and-click choices.[3][4][5]

The music by composer Philippe Lambert and characters' speech was broken into short clips and distributed randomly throughout the programming, which was created by Édouard Lanctôt-Benoit. As an added bonus, BLA BLA users can also access classic NFB animated films, including works by Ryan Larkin, René Jodoin, Michèle Cournoyer and Norman McLaren. BLA BLA was produced for the NFB by Hugues Sweeney.[3][5]

The work stands apart in its emphasis on achieving an emotional response in the viewer/actor. "I wanted to create moods and generate emotions through an interactive piece," Morriset says. "It's quite hard to do dramatic crescendos on a website… I thought it would be an interesting challenge."[6]

BLA BLA was featured in spring 2012 at a month-long live interactive presentation in Paris.[7]

Awards

In March 2012, BLA BLA received the SXSW Interactive Art Award as well as the Entertainment Award in the Communication Arts Interactive Competition.[8] In May 2012, it received the Webby Award for best web art.[9]

References
  1. Deglise, Fabien (25 May 2011). "Bla Bla: ce film dont vous êtes le héros". Le Devoir (in French). Montreal. Retrieved 8 June 2011.
  2. Griffin, John (30 May 2011). "Montreal artist Vincene (sic) Morisset creates interactive computer film". Daily News. Nanaimo. Postmedia. Archived from the original on 18 January 2013. Retrieved 8 June 2011.
  3. Dixon, Guy (22 July 2011). "Bla Bla: An Arcade Fire collaborator gets into baby talk". The Globe and Mail. Archived from the original on 3 February 2013. Retrieved 27 October 2011.
  4. Gevaudan, Camille (4 June 2011). ""BLa Bla", sujet et verbe à la fois". Libération (in French). Paris. Retrieved 8 June 2011.
  5. Mark, Sinclair (17 May 2011). "BLA BLA: a film for computer". Creative Review. London. Archived from the original on 19 May 2011. Retrieved 9 June 2011.
  6. Amid Amidi (11 April 2011). “Bla Bla”, An Interactive Short by Vincent Morisset.Cartoon Brew. Retrieved 23 March 2018.
  7. Blair, Iain (June 4, 2012). "NFB pushes Canadian artists in edgy direction". Variety. Retrieved June 5, 2012.
  8. "SXSW prize for interactive art goes to NFB filmmaker". CBC News. Canadian Press. 15 March 2012. Retrieved 19 March 2012.
  9. "Webby awards honour NFB, girls say video". CBC News. May 1, 2012. Retrieved May 12, 2012.


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