Boys Will Be Boys (Paulina Rubio song)

"Boys Will Be Boys" is an English-language dance-pop song by Mexican pop singer Paulina Rubio. It was released as the lead single from the singer's most recent EPs, Brava! Reload and Bravísima!. The song was produced by RedOne, which makes this song his fourth collaboration with Paulina.

"Boys Will Be Boys"
Single by Paulina Rubio
from the album Brava! Reload and Bravísima!
ReleasedMarch 24, 2012
Recorded2012
GenreDance-pop, latin pop, house
Length3:05
LabelUniversal
Songwriter(s)Nadir Khayat, Alex Papaconstantinou, Bilal Hajji, Adam Baptiste
Producer(s)Paulina Rubio,[1] RedOne,[2] Alex P
Paulina Rubio singles chronology
"Me voy"
(2012)		 "Boys Will Be Boys"
(2012)		 "Mi Nuevo Vicio"
(2015)
Music video
"Boys Will Be Boys" (Official Music Video) on YouTube
Music video
"Boys Will Be Boys" (Patrolla Remix) on YouTube

The song was released on March 24, 2012 on iTunes and Amazon in Europe countries first and then internationally.[3][4] "Boys Will Be Boys" is Rubio's first single in English since 2002.[5]

Background and composition

"Boys Will Be Boys" is the third English song in which RedOne and Paulina Rubio worked on, after "All Around the World" and "Heat of the Night," and fourth overall, also including Brava!'s lead single "Me Gustas Tanto." It is mainly based on guitar riffs and synthesizers. The bridge has been compared with the one on Vengaboys' song "Boom Boom Boom Boom",[6] and the overall production to Jennifer Lopez's hit single, "On The Floor", which was also produced by RedOne.

Reception

The song received critical generally positive from critics, Daniela Caruso of Italian music platform Notizie Musica praised the song as "the best track in English in the prolific career of the Latin diva."[7] Lansky Sam of MTV called the song "hallmarks of a big club smash".[8]

Enric Zapatero from Cromosoma X gave a somewhat mixed impression, commenting that it was a weird move to promote an album with a song that's not featured on it, and stating that "'Boys Will Be Boys' has been selected by the Mexican singer as a new single and it's pretty good, [the song] is very catchy and castañuelas always sound good in a latin song". He also stated that Rubio had the "idea of sounding like [Jennifer Lopez's] 'On the Floor'".[6]

Promotion and release

The song was released on March 24, 2012 on iTunes and Amazon in Europe countries first and then internationally.[3][4] Later, it was released in Latin America. Paulina Rubio performed the song live for the first time on the 2012 ceremony if the Billboard Latin Music Awards on Telemundo.[9]

The single was performed at the Sabado Gigante's 50th anniversary show on Univision.

On December 18, 2013 (more than a year later from its release) Paulina performed a new remix in The X Factor U.S final.

Music Video

Paulina traveled to London, UK, to film the music video for the song.[10] The video was Directed by Yasha Malekzad and was produced by Jacuzzi Films Limited.[11] The video was released on April 20, 2012.

The video was mentioned as one of the 30 Sexiest Music Videos of All Time, from the website of the Latin Magazine.[12]

Track listing

Digital download[3][4]

No.TitleWriter(s)Producer(s)Length
1."Boys Will Be Boys"Paulina Rubio, RedOneRedOne3:05

Chart performance

The single debuted at No.44 on the Spanish Singles Chart, and has so far reached No.2.[13] The song also debuted at No.48 on US Hot Dance Club Songs (Billboard) without any promotion in the US and eventually peaked at No. 17.[14]

Weekly charts
Chart (2012) Peak
position
Mexico General Airplay (Monitor Latino)[15] 16
Mexico (Official Singles Chart)[16] 14
Mexico Top Inglés (Monitor Latino)[15] 20
Mexico Airplay (Billboard)[17] 7
Spain (Sales) (PROMUSICAE)[18] 2
Spain (Airplay) (PROMUSICAE)[19] 2
Spain Digital Song Sales (Billboard)[20] 3
US Hot Dance Club Songs (Billboard)[21] 17
US Billboard Latin Pop Songs[22] 16
US Billboard Latin Airplay[23] 32
US Billboard Tropical Songs[24] 10

Year-end charts
Chart (2010) Position
Spain Singles (PROMUSICAE)[25] 14
Spain Radio (PROMUSICAE)[26] 24

Sales and certifications
Region CertificationCertified units/sales
Spain (PROMUSICAE)[27] Gold 20,000^
Spain (PROMUSICAE)[28]
Cahill Radio Edit Version 		Gold 20,000^

^ Shipments figures based on certification alone.

Release history
Digital releases
Country Date Format
United Kingdom[4] March 23, 2012 Digital download
Spain[29]
Argentina[30]
Chile[31]
Venezuela[32]
Colombia[33]

References
  1. "Paulina Rubio viaja a Londres para grabar su próximo video". La Vanguardia (México). Retrieved April 4, 2012.
  2. Lansky, Sam (March 26, 2012). "Paulina Rubio Is Back With 'Boys Will Be Boys,' We're In Love With It!". MTV (United States). Retrieved April 4, 2012.
  3. "iTunes – Música – Boys Will Be Boys – Single de Paulina Rubio". iTunes Store. Retrieved April 4, 2012.
  4. "Boys Will Be Boys: Paulina Rubio: Amazon.co.uk: MP3 Downloads". Amazon (UK). Retrieved April 4, 2012.
  5. "Paulina Rubio graba en inglés y filma video en Londres". Tabasco Hoy. Retrieved May 9, 2012.
  6. Zapatero, Enric (March 26, 2012)."Paulina Rubio lanza nuevo single: ‘Boys Will Be Boys’" . Retrieved April 4, 2012.
  7. "Paulina Rubio, le migliori canzoni: da Boys Will Be Boys a Heat of the Night". notiziemusica.it. Notizie Musica. Retrieved September 18, 2020.
  8. "Paulina Rubio is back with 'Boys Will Be Boys,' We're in love with it". mtv.com. MTV. Retrieved September 24, 2020.
  9. "PAULINA RUBIO presenta su nuevo sencillo en Ingles 'Boys Will Be Boys', disponible en iTunes a partir de hoy!". Universal Musica. Retrieved May 4, 2012.
  10. "Paulina Rubio filma nuevo video en Londres". Tabasco Hoy. Retrieved May 4, 2012.
  11. Mario Armando Lavandeira, Jr. (March 21, 2012). "Paulina Rubio lanza sencillo en inglés" Archived March 31, 2012, at the Wayback Machine. UPI.com. Retrieved April 4, 2012.
  12. Latin Staff. "30 Sexiest Music Videos Of All Time". Latina Magazine. Retrieved November 7, 2019.
  13. "Top 50 Canciones". Spanish Singles Chart. PROMUSICAE. Retrieved May 4, 2012.
  14. "Chart Highlights: Pop, Country Songs & More". Billboard. March 28, 2011. Retrieved March 30, 2011.
  15. "Top 20 Inglés". June 30, 2012. Archived from the original on June 22, 2012.
  16. "Archived copy". Archived from the original on August 30, 2012. Retrieved August 30, 2012.CS1 maint: archived copy as title (link)
  17. "Top Albums – Billboard 200 – Album Sales – Nielsen Soundscan". Billboard. Retrieved September 28, 2012.
  18. PROMUSICAE
  19. PROMUSICAE
  20. "Paulina Rubio - Spain Digital Song Sales (Chart History)". Billboard. Retrieved July 23, 2020.
  21. "Billboard Hot Dance Club Play Issue date:09/15/2012 – Powered by XMB 1.9.11". Dj Rico Mixshow. Archived from the original on March 3, 2016. Retrieved September 28, 2012.
  22. https://www.billboard.com/music/paulina-rubio/chart-history/latin-pop-songs-c
  23. "PAULINA RUBIO – Chart History". Billboard. Retrieved January 15, 2019.
  24. "Top Latin Songs, Latin Music Hits & Popular Latin Music Charts". Billboard (in Russian). Retrieved September 28, 2012.
  25. "Top 50 Canciones Anual 2012" (PDF). Promuiscae.es. Archived from the original (PDF) on January 27, 2013. Retrieved January 15, 2013.
  26. "Top 50 Canciones Anual 2012". Promuiscae.es. Retrieved June 10, 2020.
  27. "Spanish single certifications – Paulina Rubio – Boys Will Be Boys". El portal de Música. Productores de Música de España. Retrieved September 28, 2012.
  28. "Spanish single certifications – Paulina Rubio – Boys Will Be Boys (Cahill Radio Edit)". El portal de Música. Productores de Música de España. Retrieved September 28, 2012.
  29. "Boys Will Be Boys – Single de Paulina Rubio". iTunes (ES). Apple, Inc. Retrieved May 4, 2012.
  30. "Boys Will Be Boys – Single de Paulina Rubio". iTunes (Argentina). Apple, Inc. Retrieved May 4, 2012.
  31. "Boys Will Be Boys – Single de Paulina Rubio". iTunes (Chile). Apple, Inc. Retrieved May 4, 2012.
  32. "Boys Will Be Boys – Single de Paulina Rubio". iTunes (VE). Apple, Inc. Retrieved May 4, 2012.
  33. "Boys Will Be Boys – Single de Paulina Rubio". iTunes (Colombia). Apple, Inc. Retrieved May 4, 2012.
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