Brigitte (magazine)
Brigitte is the largest women's magazine of Germany, with a circulation of around 800,000 and an estimated readership of 3.6 million.[1]
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Editor | Brigitte Huber |
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Categories | Women's magazine |
Frequency | Biweekly |
Year founded | 1886 |
Company | Gruner + Jahr |
Country | Germany |
Based in | Hamburg |
Language | German |
Website | brigitte |
History and profile
The magazine was first published in 1886 under the name Das Blatt der Hausfrau (meaning Housewife’s Journal in English).[2][3] Its target audience was the middle-class bourgeois housewife and the magazine often covered articles about child-rearing and foods.[2] During World War II it stopped publication.[2]
The magazine was relaunched in 1949 and was renamed as Brigitte in 1954.[2][4] Brigitte merged with another women's magazine Constanze in 1969.[4]
Brigitte is published every two weeks by Gruner + Jahr.[1] The headquarters is in Hamburg.[5] The magazine launched its website in April 1997.[6] The target audience of the magazine is both housewives and working women.[7]
Andreas Lebert and Brigitte Huber served as co-editors of Brigitte.[8] Lebert, after serving in the post from 2002 to 2012, left the magazine to become editor-in-chief of Zeit Wissen magazine.[9]
In 2010 the magazine began to employ women who were not professional models.[10]
Circulation
Brigitte had a circulation of 150,000 copies in 1926.[2] It was 940,700 copies in 1999.[11] During the fourth quarter of 2000 its circulation rose to 958,258 copies.[12] In 2001 it was one of top 50 women's magazine worldwide with a circulation of 958,000 copies.[13] In 2004 the magazine had a circulation of 771,281 copies.[14] Its circulation was 693,248 copies in 2010.[15]
See also
References
- "Magazines in the reading room". Goethe Institute. Retrieved 9 August 2014.
- Nina Sylvester (2007). "Before Cosmopolitan". Journalism Studies. 8 (4): 550–554. doi:10.1080/14616700701411953.
- John Sandford (3 April 2013). Encyclopedia of Contemporary German Culture. Routledge. p. 199. ISBN 978-1-136-81603-1. Retrieved 3 May 2015.
- Catherine C. Fraser; Dierk O. Hoffmann (1 January 2006). Pop Culture Germany!: Media, Arts, and Lifestyle. ABC-CLIO. p. 200. ISBN 978-1-85109-733-3. Retrieved 1 November 2014.
- Western Europe 2003. Psychology Press. 30 November 2002. p. 294. ISBN 978-1-85743-152-0. Retrieved 28 February 2016.
- Kaiser, Ulrich (February 2002). "The Effects of Website Provision on the Demand for German Women's Magazines" (PDF). NBER Working Paper No. 8806. doi:10.3386/w8806.
- Katharina M. Dallmann (2001). "Targeting women in German and Japanese magazine advertising: A difference‐in‐differences approach". European Journal of Marketing. 35 (11/12): 1320–1341. doi:10.1108/EUM0000000006478. ISSN 0309-0566.
- BRIGITTE führt Chefredaktionen zusammen Archived 8 August 2010 at the Wayback Machine Birgitte
- Veronika Wehner (15 July 2013). "Lebert becomes editor-in-chief of ZEIT WISSEN". Media Bulletin. Archived from the original on 6 October 2013. Retrieved 5 October 2013.
- "Top German magazine trades models for "real" women". Deutsche Welle. 7 January 2010. Retrieved 14 November 2014.
- Ingomar Kloss; M. Abe (1 January 2001). Advertising Worldwide: Advertising Conditions in Selected Countries. Springer Science & Business Media. p. 130. ISBN 978-3-540-67713-0. Retrieved 29 March 2015.
- Fiona Jebb (13 April 2001). "Campaign report on Germany". Campaign. Retrieved 30 March 2015.
- "Top 50 Women's magazines worldwide (by circulation)" (PDF). Magazines. Archived from the original (PDF) on 2 April 2015. Retrieved 30 March 2015.
- "Women's Magazines in Germany" (PDF). Gruner+Jahr. Hamburg. March 2005. Archived from the original (PDF) on 4 March 2016. Retrieved 1 March 2015.
- "World Magazine Trends 2010/2011" (PDF). FIPP. Archived from the original (PDF) on 2 April 2015. Retrieved 4 April 2015.
Literature
- Dora Horvath: Bitte recht weiblich! Frauenleitbilder in der deutschen Zeitschrift „BRIGITTE“ 1949-1982. Chronos Verlag, Zurich 2000
- Sylvia Lott-Almstadt: Brigitte 1886-1986, Chronik einer Frauenzeitschrift. Gruner + Jahr AG & Co, Hamburg 1986, ISBN 3-570-04930-2