Brookfield Square

Brookfield Square is a regional shopping mall located in Brookfield, Wisconsin, a suburb of Milwaukee. The mall is located at the intersection of Blue Mound Road and Moorland Road, near Interstate 94. It is managed by CBL & Associates Properties. The anchor stores are JCPenney, Marcus Theatres, and Barnes & Noble. There is 1 vacant anchor store that was once Boston Store.

Brookfield Square
East side of the Brookfield Square Parking Lot
LocationBrookfield, Wisconsin, United States
Address95 N. Moorland Road
Opening date1967
DeveloperRichard E. Jacobs Group
OwnerCBL & Associates Properties
No. of stores and services100+
No. of anchor tenants4 (4 open)
Total retail floor area1,090,970 sq ft (101,354 m2)
No. of floors1 (2 in anchors and Barnes & Noble)
Parking5,061
Websiteshopbrookfieldsquaremall.com

History

Brookfield Square was built in 1967 as a three-anchor, one-story shopping mall with 60 stores and services, including the two same anchors it has today, plus a Sears, a Kohl's Food Store, a Woolworth's, T. A. Chapman's, and Walgreens. Kohl's left the mall in 1977 and its space was converted into a Houlihan's restaurant. Woolworth's and the mall's single screen cinema left the mall in 1994 and a food court was created in its place.

The mall went under a renovation in 2004, creating new outparcel stores and restaurants. The mall's interior was given a new style, and new restaurants were built on the exterior walls of the mall.

In November 2013, an expansion was proposed for nine more storefronts.[1] Old Navy and Hallmark Cards both closed in early 2014.[2] Also in 2014, Shoe Carnival was added in the Sears wing.[3] The Sears anchor was closed temporarily in September 2014 because of structural concerns over its roof and closed permanently in mid-March 2018 as part of a plan to close 103 stores nationwide.[4][5][6] Boston Store closed in August 2018, This left JCPenney as the only anchor until Fall 2019 when the former Sears space will be replaced by a Movie Tavern by Marcus and Whirlyball entertainment center.[7]

On July 11, 2018 it was announced that Dillard's and the Streetscape Retail will be replacing the Boston Store and it will open in the Fall of 2021, but as of April 2019 it was reported Dillard's was no longer considering an expansion into the Milwaukee area.[8]

References
  1. Barrett, Rick (November 27, 2013). "9 new stores planned for Brookfield Square Mall". Milwaukee Journal Sentinel. Retrieved February 12, 2014.
  2. "Old Navy, Kirlin's Hallmark close at Brookfield Square". Milwaukee Journal Sentinel. January 28, 2014. Retrieved February 12, 2014.
  3. Gores, Paul (January 2, 2014). "Shoe Carnival coming to Brookfield Square, three stores closing". Milwaukee Journal-Sentinel. Retrieved February 12, 2014.
  4. Paul Gores. "Brookfield Square Sears shuts Sunday, has 'condemned' sign". Milwaukee Journal Sentinel, September 20, 2015.
  5. Schoen, John (January 4, 2018). "Here's a map of where Sears' and Macy's stores are going dark". Milwaukee Journal Sentinel. Retrieved January 5, 2018.
  6. http://fox6now.com/2018/01/04/sears-store-at-brookfield-square-mall-to-close-in-mid-march/
  7. Karen Pilarski. "Loyal Boston Store shoppers at Brookfield Square saddened and nostalgic about store's imminent closing". Milwaukee Journal Sentinel, April 19, 2018.
  8. Tom Daykin. "Dillard's department store chain no longer actively considering move into Milwaukee area, sources say". Milwaukee Journal Sentinel, April 4, 2019.
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