Buena Vista (brand)

Buena Vista (Spanish for "good view")[1] is a brand name which was historically often used for divisions and subsidiaries of The Walt Disney Company, whose primary studios, the Walt Disney Studios, are located on Buena Vista Street in Burbank, California.[2] The studio lot is also home to the company's corporate headquarters, the Team Disney Burbank building. The logos for the various Buena Vista brands featured the "Buena Vista" wordmark superimposed over the Disney Castle image to signal the affiliation between Buena Vista and Disney.

Buena Vista International printed logotype featuring Sleeping Beauty Castle.
Buena Vista
OwnerThe Walt Disney Company
CountryUnited States
Introduced1953 (1953)
Discontinued2009 (2009) (as a trade name)
MarketsUnited States
Formerly:
Latin America
Asia Pacific
Previous ownersWalt Disney Productions (1953–1986)
Registered as a trademark inUnited States

History

The brand was originally used for the Buena Vista Film Distribution Company by Walt Disney in 1953 after the release of Peter Pan to distribute his film and television productions, thus ending a 16-year affiliation with RKO Pictures. Some films were distributed by RKO until 1956 because of preexisting contracts.[3] Disney semi-retired the Buena Vista name in May 2007 and the company was designated Walt Disney Studios Motion Pictures.[2]

The Walt Disney World Resort is located in the city of Lake Buena Vista, Florida. The city's namesake lake was known as Black Lake before Walt Disney Enterprises acquired the land in the 1960s. The entrance area and themed land of Buena Vista Street at Disney California Adventure Park at the Disneyland Resort also makes reference to the brand and real-life street in Burbank.

In 1994, the first Spanish-language production emerged from Buena Vista Productions International, "Navidad en las Americas", a holiday program which aired on the Univision network.[4]

In 1996, Buena Vista International was described as the "international distribution division of the Walt Disney Company",[5] including "marketing and distribution" of films in the United Kingdom (as of 1995),[6] and Japan (as of 2005).[7]

Reorganization

The following Buena Vista brands have been retired or renamed to a Disney and/or ABC name, in accordance with the company's branding strategy. Buena Vista Home Entertainment, Buena Vista Records and Lake Buena Vista, however, have not changed their names.[2] Gaumont Buena Vista International, however, was a joint venture between Gaumont Film Company and the Walt Disney Company, established in January 1993. GBVI ensured the distribution of films of its two parent companies in France. After 11 years of existence, it was dissolved in 2004 as Disney prefers to distribute its own films as Buena Vista International (France). Buena Vista was revived as a name, Buena Vista Theatrical, for the former Fox Stage Production as a Disney Theatrical Group division.[8][9]

Buena Vista Brand Corporate function Re-branding
Buena Vista Pictures Distribution (BVPD) Motion picture distributor in the United States Walt Disney Studios Motion Pictures
Buena Vista International[note 1] (BVI) International distribution arm of Buena Vista Pictures Distribution. Name is still in use in some countries Walt Disney Studios Motion Pictures International
Buena Vista International (Remains in use as a label for independently-produced movies in countries outside the United States)
Buena Vista Home Entertainment[note 1] (BVHE) Home media distribution arm of Buena Vista Pictures Distribution, Inc. / Disney's home video distributor. Walt Disney Studios Home Entertainment
Buena Vista International Television (BVIT) The international television distribution in countries and channels of Disney Disney–ABC International Television (May 14, 2007)[10]
Buena Vista International Television Latin America (BVITLA)[11] Disney Media Distribution Latin America (DMDLA)
Buena Vista Worldwide Television' (BVWT) Disney–ABC Worldwide Television (May 14, 2007)[10]
Buena Vista International Television (Asia Pacific) (BVITAP) Disney–ABC International Television, Asia Pacific (May 14, 2007)[10]
Buena Vista Games (BVG) Software company Disney Interactive Studios[2]
Buena Vista Music Group (BVMG) Disney's music division arm Disney Music Group
Buena Vista Concerts Live concert Disney Concerts
Buena Vista Productions (BVP) ABC Media Productions (2009)[12]
Buena Vista Publishing Group (BVPG) Disney Publishing Worldwide (1999)
Buena Vista Sound Studios (BVSS) Disney's sound department Disney Digital Studio Services Sound Department
Buena Vista Television[note 1] (BVT) Disney's television syndication unit Disney–ABC Domestic Television
Buena Vista Theatrical Group Ltd.[note 1] (BVTG) Disney's stage play and musical production subsidiary Disney Theatrical Group

Notes
  1. Retained "Buena Vista" as its legal name[note 2]
  2. "EX-21 SUBSIDIARIES OF THE COMPANY". sec.gov. SEC. November 24, 2010. Retrieved July 29, 2015.

References
  1. "Buena vista". SpanishDict. Curiosity Media. Retrieved August 15, 2018.
  2. Fixmer, Andy (April 25, 2007). "Disney to Drop Buena Vista Brand Name, People Say (Update1)". Bloomberg News. Archived from the original on September 18, 2011. Retrieved November 28, 2012.
  3. "D23: The Official Disney Fan Club".
  4. "Hispanic producers making inroads in TV industry". The Star. Marion, Ohio: Thomson Corporation. The Associated Press. December 6, 1994. p. 17. Retrieved August 15, 2018.
  5. "Financial Analyst". Classified Advertisements. Los Angeles Times. The Times Mirror Company. July 21, 1996. p. 12R. Retrieved August 15, 2018 – via Newspapers.com.
  6. "Publicist: West London". Creative, Media & Sales. The Guardian. London. April 8, 1995. p. 18. Retrieved August 15, 2018 – via Newspapers.com.
  7. Woods, Ginney Parker; Inada, Miho (December 25, 2005). "Distributors use 'Geisha' miscues to sell movie in Japan". Business. Honolulu Star-Bulletin. p. D6. Retrieved August 15, 2018 – via Newspapers.com.
  8. Rooney, David (July 3, 2019). "Fox Stage Execs Exit Under New Disney Theatrical Structure". The Hollywood Reporter. Retrieved July 16, 2019.
  9. Evans, Greg (July 3, 2019). "Fox Stage Productions Execs Exit After Disney Theatricals Takeover; 'Mrs. Doubtfire' Proceeds On Schedule". Deadline. Retrieved July 16, 2019.
  10. "Buena Vista International Television renamed Disney-ABC International Television". Asia Image. Reed Business Information, Inc. June 1, 2007. Archived from the original on June 6, 2014. Retrieved June 2, 2014 – via HighBeam Research.
  11. "'Housewives' to be produced for Latin America". The News-Press. Fort Myers, Florida: Gannett. The Associated Press. February 24, 2006. p. B9. Retrieved August 15, 2018 – via Newspapers.com.
  12. Albiniak, Paige (May 8, 2009). "Aisha Tyler Developing Talker". Broadcasting & Cable. Bath, Somerset, England: Future Publishing Limited. Retrieved May 12, 2014.
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