Tata Sky

Tata Sky (stylised as TΛTΛ | sky) is an Indian direct broadcast satellite service provider in India, using MPEG-4 digital compression technology, transmitting using INSAT-4A and GSAT-10 satellite.[1] Incorporated in 2006, Tata Sky is a joint venture between the Tata Group and The Walt Disney Company with Temasek Holdings as a minor partner. It was started as a joint venture between Tata Group and 21st Century Fox (now owned by The Walt Disney Company).

Tata Sky
TypeJoint Venture
IndustrySatellite television
Founded10 August 2006 (2006-08-10)
Area served
India
Key people
Harit Nagpal (MD and CEO)
Servicessatellite pay television, pay-per-view, streaming television
ParentTata Sons (60%)
The Walt Disney Company India (30%)
Temasek Holdings (10%)
Websitewww.tatasky.com

It currently offers total 601 channels, 495 SD channels and 99 HD channels and services, along with many other active services.

Tata Sky entered into an agreement with French firm Technicolor to supply 4K set top boxes from early 2015.[2]

History

Tata Sky is an equity strategic alliance in the nature of a joint venture between the Tata Group and 21st Century Fox, which owned 70% and 30% stakes respectively[3] until 2008, when Singapore-based Temasek Holdings picked up a 10% stake in Tata Sky from the Tata Group. Tata Sky was incorporated in 2001, but launched services on 8 August 2006.[4]

Sky's parent company, 21st Century Fox, formerly owned an international group of DTH businesses that include Sky Italia in Italy and Sky UK in United Kingdom. The company uses the Sky brand under a licence from Sky.[5]

Tata Sky has partnered with Ericsson to launch the first Video on Demand (VOD) Services ever in India in 2012.[6]

On 9 January 2015, Tata Sky became the first Indian DTH operator to offer 4K set-top-boxes to its consumers.[7][8][9]

On 20 March 2019, The Walt Disney Company completed acquisition of 30% stake from 21st Century Fox.[10]

Satellite

Tata Sky was the second operator to launch DTH or direct-to-home services in 2006. At that time, the company decided to use an ISRO satellite. In 2005, Tata Sky signed a contract with ISRO for provision of satellite space on the INSAT-4A satellite. In 2007, one year after the launch of the DTH player, Tata Sky asked for more space to increase the number of channels they telecast. The extra space was promised in 2009 on the GSAT-10 satellite, a then to be launched satellite inducted into the INSAT system. The GSAT-10 was launched in September 2012, Tata Sky has started utilising those transponders in March 2015. After the mission of INSAT-4A was over on 21 October 2019 Tata Sky started using ISRO's GSAT-10 satellite which is a replacement satellite of INSAT-4A.

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Kiccha Sudeep is its brand ambassador for Karnataka.

Nayanthara is the brand ambassador from tamilnadu

Mahesh Babu is the brand ambassador from Telengana and Andhra Pradesh

Controversy

Tata Sky is in controversy over using the channel name "Astro Duniya". Indore based firm Astro Dunia issued a legal notice to Tata Sky over Intellectual Property concerns.

Awards and accolades

In March 2009, Tata Sky became the first Indian DTH service provider to be awarded the ISO 27001: 2005 accreditation, the benchmark for information security.[11] ISO 27001:2005 is an international standard that provides specifications and guidance for the establishment and proper maintenance of an Information Security Management System (ISMS).

YearAwardCategory
2013Yahoo Big Idea Chair Award[12]Best use of Mobile Advertising
2013ET Brand EquityProduct of the Year – Tata Sky + HD
2012ET Brand EquityBest DTH brand
2009–2010Superbrands Council[13]Superbrand

See also

References
  1. "Tata Sky on Insat 4A". LyngSat. Archived from the original on 9 August 2008. Retrieved 10 August 2008.
  2. PTI (4 July 2014). "TataSky to start 4K ultra HD beaming from next year – The Economic Times". Economictimes.indiatimes.com. Retrieved 28 October 2016.
  3. "Tata Sky – Tata companies – Tata group". Tata.com. Retrieved 28 October 2016.
  4. "TataSky to offer all channels and services free to all active users for 2 weeks on account of 10th Anniversary celebrations". Telecomtalk.info. 5 August 2016. Retrieved 28 October 2016.
  5. "About Tata Sky DTH (India), its DTH services, DTH channels & DTH packages on offer". Tatasky.com. Retrieved 28 October 2016.
  6. "Video On Demand". 2012. Archived from the original on 12 May 2019.
  7. "TataSky launches country's first 4K set-top box". The Hindu. 10 January 2015. Retrieved 28 October 2016.
  8. Sun, 11 Jan 2015-08:47pm, Mumbai, PTI (11 January 2015). "Tata Sky launches India's first 4K set-top box with UHD capability | Latest News & Updates at Daily News & Analysis". Dnaindia.com. Retrieved 28 October 2016.CS1 maint: multiple names: authors list (link)
  9. "Tata Sky launches 4K UHD set-top in India, will cost Rs 6400 for new users – Tech2". Tech.firstpost.com. 12 January 2015. Retrieved 28 October 2016.
  10. "Disney's Acquisition of 21st Century Fox Will Bring an Unprecedented Collection of Content and Talent to Consumers Around the World". The Walt Disney Company. 19 March 2019.
  11. "Tata Sky gets ISO 27001:2005 – BUSINESS". The Hindu. 21 March 2009. Retrieved 28 October 2016.
  12. "IBS wins Yahoo Big Idea Chair 2013 | Advertising | Campaign India". Campaignindia.in. Retrieved 28 October 2016.
  13. "Tata Sky" (PDF). Super Brands India. Archived from the original (PDF) on 2 February 2014. Retrieved 21 January 2014.
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