Burger King Kingdom

The Burger King Kingdom is a fantasy world associated with Burger King restaurants.

Burger King Kingdom
AgencyJWT
ClientBurger King
Release date(s)1976-1989

History

Introduced in 1976, the Burger King Kingdom was Burger King's answer to McDonaldland, the setting for characters created in the commercials made by Burger King's rival McDonald's during the mid-1970s.[1] By 1989, the Burger King Kingdom characters were phased out in favor of the BK Kids Club Gang.[2]

Starting in 2003, the Burger King began to be reused in Burger King ads, albeit as a man in a mask and King costume, rather than a full live-action portrayal.

Characters
  • The Burger King (portrayed by Dick Gjonola) - A bearded king that ruled the Burger King Kingdom.[3][4]
  • Sir Shake-A-Lot (played by Bob Lydiard)[5] - A knight that wears armor made of BK Cups and has a craving for milkshakes. Sir Shake-a-lot always shivers because he drinks milkshakes so much he is always cold. Sir Shake-A-Lot's voice can be heard in the 2006 Burger King video game Sneak King commenting, "The King! He's so sneaky!"
  • The Burger Thing (voiced by Frank Welker) - A large hamburger puppet designed to look like a 3-D painting.
  • The Duke of Doubt (portrayed by James Harder) - A duke who is the Burger King's nemesis who constantly doubted the King's magic.
  • The Wizard of Fries (voiced by Tress MacNeille) - A robot powered by the french fries in its glass dome head. It can "multi-fry" where it takes a single french fry and duplicates it endlessly.

See also

References
  1. Gonzalez, Sef (2019). "Operation Phoenix". All about the Burger: A History of America’s Favorite Sandwich. Mango Media. ISBN 9781633539631.
  2. Fornell, Claes (2007). "Giants with Little Customer Satisfaction, But Still Doing Well". The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference. Palgrave Macmillan. ISBN 9780230608627.
  3. "Richard Joseph Gjonola". Saukvalley.com. Retrieved April 11, 2017.
  4. Lenz, Harris (2010). Obituaries in the Performing Arts, 2009: Film, Television, Radio, Theatre, Dance, Music, Cartoons and Pop Culture. McFarland & Company. p. 205. ISBN 9780786441747.
  5. Curtright, Bob (August 22, 1980). "This actor's vocal in his work". Knight-Ridder News Service. Retrieved 26 July 2020.


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