Burger King chicken nuggets

The international fast food restaurant chain Burger King includes chicken nuggets as part of their menu. They were introduced in 1985 as "chicken tenders" in response to the popularity of McDonald's Chicken McNuggets.

BK Chicken Nuggets
Nutritional value per 4 pieces (62 g)
Energy170 kcal (710 kJ)
11 g
Sugars0 g
Dietary fiber1 g
11 g
Saturated1.5 g
8 g
MineralsQuantity %DV†
Sodium
21%
310 mg
Other constituentsQuantity
Energy from fat100 kcal (420 kJ)
Cholesterol25 mg
May vary outside US market.
†Percentages are roughly approximated using US recommendations for adults.
Source: www.BK.com (PDF)

Product description

Burger King's chicken nuggets are small pieces of formed white meat chicken, breaded and fried. Sizing is contingent on regional preferences of franchises; typical sizes range from 4 to 10-piece portions.

History

The Burger King chicken tenders officially made their debut in 1985 to address the absence of a chicken based finger product to compete with McDonald's Chicken McNuggets. Original portion sizes were six-, nine-, twelve and a twenty-five piece party pack. At the time the product had to be withdrawn over limited availability of chicken meat from producers; the product was re-introduced about six months later.[1] Originally made with sliced fillets of chicken, the product was replaced with a formed, chopped-chicken product several years later.[2] Beginning in the 2000s, BK reconfigured the shape from strips to three pointed crowns which were sold in the US, Canada, and other markets, while other markets used traditional nugget shapes. A twenty piece serving size was reintroduced. With the purchase of Burger King by 3G Capital in 2010, the company began introducing new and reformulated products. Chicken tenders were the first product line altered, with a new version introduced in March 2011. In January 2013, Burger King changed the name of the product to BK Chicken Nuggets and dropped the crown shapes in the US and Canada.

Variants
  • A related product, Fish Tenders, was introduced to complement Chicken Tenders during a 1989 menu expansion. The product was an order of fish sticks sold in the same style container as the Chicken Tenders with tartar sauce for dipping. Portion sizes corresponded to the Chicken Tenders. It was discontinued in 1990.[2]
  • The Chicken Tender sandwich - 3 Chicken Tender pieces served on a hamburger roll with either mayonnaise and lettuce or chicken parmigiana style with mozzarella cheese and marinara sauce. Sold as a part of the US BK regional value menu.
  • In an attempt to address the rise in childhood obesity in western countries, BK announced in September 2007 it would begin phasing in broiled Chicken Tenders as part of an expanded, health-oriented children's menu.[3][4][5][6] Available in the UK and Ireland as of February 2008.

See also

References
  1. David Zuckerman (1986-08-08). "Revised BK tenders ads take swipe at McNuggets - Burger King's Chicken Tender". Nation's Restaurant News. Retrieved 2007-12-04. Television ads for Burger King's all-white-meat Chicken Tenders--pulled last April because of a purported chicken supply shortage-- are back on the network airwaves. And so, apparently, is the Pillsbury-owned chain's resolve to confront its chief rival, McDonald's, head on.
  2. Peter Romeo (1989-12-11). "BK steps up turnaround effort with Pick 'Em Ups finger food". Nation's Restaurant News. Retrieved 2007-12-04. The Fish Tenders are new, but the Chicken Tenders are reformulated versions of a product that Burger King rolled out several years ago.
  3. Bruce Horovitz (2007-09-21). "Burger King has a new twist on fries: Fresh Apples". USA Today. Retrieved 2007-09-21.
  4. Adrian Sainz (2007-09-12). "Burger King to sell broiled chicken in healthier kid menu". USA TODAY. Retrieved 2007-09-12.
  5. "Burger King to limit ads aimed at children under 12". Reuters. 2007-09-12. Retrieved 2007-10-04.
  6. BKC press release (2007-09-12). "Burger King Corporation joins the Council of Better Business Bureaus' Children's Food and Beverage Advertising Initiative". Burger King Holdings. Retrieved 2007-10-04.
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