Burger King breakfast sandwiches

International fast-food restaurant chain Burger King and its Australian franchise Hungry Jack's have had a variety of breakfast sandwiches in their product portfolio since 1978. The Croissan'wich was the first major breakfast sandwich product introduced by the company.

Burger King's Sausage Toastie product consists of two buns, a hamburger, eggs and cheese, and is only served in the morning

The company sells slightly different versions of breakfast sandwich between international markets, using local breakfast traditions and tastes to cater to those regions. To promote continuing interest in the company's breakfast products, Burger King occasionally releases limited-time (LTO) variants on its breakfast sandwiches that have different ingredients from standard sandwich recipes. Being one of the company's major offerings, breakfast sandwiches are sometimes the center of product advertising for the company. Additionally, as a major product in the company's portfolio, Burger King has registered many global trademarks to protect its investment in these products.

United States

Croissan'wich
Croissan'wich breakfast sandwich
with sausage
Nutritional value per 1 sandwich (160.45 g)
Energy520 kcal (2,200 kJ)
30 g
Sugars4 g
Dietary fiber1 g
35 g
Saturated13 g
Trans0 g
18 g
MineralsQuantity %DV†
Sodium
61%
910 mg
Other constituentsQuantity
Cholesterol165 mg
May vary outside US market.
†Percentages are roughly approximated using US recommendations for adults.
Source: www.BK.com (PDF)

The Croissan'wich is a family of breakfast sandwiches sold by the fast-food restaurant chain Burger King. It was introduced in 1983.

The Croissan'wich, a portmanteau of the words croissant and sandwich, was introduced in 1983, as part of a menu expansion and as attempt to differentiate BK's breakfast line from McDonald's. Before this, BK's breakfast line was almost identical to McDonald's in composition.[1]

In the U.S., the standard Croissan'wich consists of a sausage patty, bacon, or ham; eggs; and American cheese on a croissant.

  • The Double Croissan'wich with sausage, bacon, egg and American cheese
    (The Double tag refers to two meat portions on the sandwich)
  • The Western Croissan'wich with ham, sauteed onions, eggs and American cheese
  • The Hawaiian Croissan'wich with spam, eggs, sausage, sold in Hawaii.

Internationally it is sold as either the Croissan'wich or the Croissant Sandwich, but the base composition of the sandwich varies; in New Zealand bacon is the primary meat and in Argentina where ham is the primary meat. It also sold in Korea and Taiwan, but sausage is not offered.

Supreme Breakfast Sandwich
Supreme Breakfast Sandwich
Nutritional value per 1 sandwich (266 g)
Energy730 kcal (3,100 kJ)
44 g (15%)
Sugars8 g
Dietary fiber2 g (8%)
45 g (69%)
Saturated17 g (85%)
37 g (74%)
MineralsQuantity %DV†
Sodium
129%
1940 mg
Other constituentsQuantity
Energy from fat410 kcal (1,700 kJ)
Cholesterol330 mg (110%)
May vary outside US market.
†Percentages are roughly approximated using US recommendations for adults.
Source: Burger King Nutrition

The Supreme Breakfast Sandwich (formerly the Enormous Omelet Sandwich) is a breakfast sandwich sold by the fast-food restaurant chain Burger King. It consists of sausage patties, bacon, eggs and American cheese on a sesame seed bun. The Meat'normous Omelet Sandwich was a variant on the Enormous Omelet Sandwich that added a portion of ham to the sandwich.

It is one of their late teen to young adult male oriented products.[2] The sandwich attracted criticism for its high fat and caloric content, and was discontinued in the United States for a short while. It is still sold in some of its international markets. The sandwich was re-introduced at US restaurants in 2016, albeit under a new name, entitled the Supreme Breakfast Sandwich.

The sandwich was introduced on March 28, 2005 as the Enormous Omelet Sandwich, and attracted significant media attention for its ingredients and caloric content.[2] It was the first new product launched under the auspices of then CEO Greg Brenneman, and helped boost Burger King breakfast sales by 20%.[3] The Meat'normous Omelet Sandwich was introduced in May of the same year.

Because of its large serving size and high fat and caloric content, the sandwich garnered negative press when first sold.[4] The negative press was compounded when Burger King began selling the companion Meat'normous sandwich.[5]

BK Breakfast Muffin

[6][7]

Burgers for Breakfast

Lunch items such as hamburgers and fries were not traditionally served during breakfast time, however, some BK stores began selling food under their "Burgers for Breakfast" program which began in 2000.[8]

Advertising

When the Croissan'wich was first introduced, television advertisements used a young woman in a BK uniform announcing the new product and having consumers on the street compare it to McDonald's Egg McMuffin much like the Pepsi Challenge. Later advertisements followed up on this by incorporating the slogan "Croissan'wich beat the stuffin' out of Egg McMuffin".

Enormous Omelet Sandwich in wrapper

Burger King again used the viral marketing ads featuring the "Creepy King", who presented the product to unsuspecting consumers in unexpected places such as their own bedroom or in their front yards. It was promoted with the slogan "Wake up to a mouthful of breakfast with the Enormous Omelet Sandwich." The television advertisements described the sandwich like this:

Two slices of melted, American cheese, two fluffy eggs stuffed with three crispy strips of bacon, and a sizzling sausage patty, piled high on a toasted bun. The Enormous Omelet Sandwich from BURGER KING. So big, breakfast will never be the same.

The tag line for the Meat'normous was similar:

Meat on top of meat, on top of meat… Wake up to a mouthful of breakfast with the Meat’normous Omelet Sandwich. Two slices of melted American Cheese, two fluffy eggs, three crispy strips of bacon, two sizzling sausage patties and two slices of ham, piled high on a toasted bun. The Meat’normous Omelet Sandwich from Burger King. So big, breakfast will never be the same.

Naming and trademarks

The name Croissan'wich is a registered trademark of Burger King Holdings and is displayed with the "circle-R" (®) symbol. The name Double Croissan'wich is a common law mark of Burger King Holdings and is displayed with the raised "TM" (™) symbol in the U.S. and Canada.

According to the American and Canadian trademark offices, Burger King currently does not have any trademarks on the name Enormous Omelet Sandwich or its variants in the US and Canada.[9][10]

See also

Notes

    Trademark information

    1. Croissan'wich trademarks

    Notes:

    1. British trademarks with the "EU" prefix are European Community wide trademarks.
    2. American, European, and New Zealand trademark offices do not allow direct linking of trademark information.

    References
    1. Hoffman, Ken (May 10, 1996). "Burger King rules with Croissan'wich". Houston Chronicle.
    2. CNN/Money staff (2005-03-29). "A BIG breakfast at Burger King". CNN Money. Retrieved 2007-12-04.
    3. CEO turns the flame up, USA Today, May 23, 2005.
    4. Burger King to offer whopper of a breakfast sandwich By Bruce Horovitz, USA TODAY 28 March 2005
    5. Word of the day: Meat'Normous Archived September 29, 2007, at the Wayback Machine SpokesmanReview.com (Spokane, WA) 26 September 2005
    6. "Burger King adds to breakfast menu". South Florida Business Journal. 29 March 2010. Retrieved 22 April 2015.
    7. "Burger King muffin sandwich takes aim at McDonald's". QSRWeb.com. 28 March 2010. Retrieved 22 April 2015.
    8. Spurgeon, Devon (4 September 2000). "Burger King Brings in Business By Offering Burgers for Breakfast". Wall Street Journal. Retrieved 21 September 2007.
    9. "USPTO search for Burger King". US Patent & Trademark Office. Retrieved 19 May 2013.
    10. "CIPO search for Burger King". Canadian Intellectual Property Office. Archived from the original on 23 September 2015. Retrieved 19 May 2013.
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