CHBD-FM

CHBD-FM (92.7 FM) is a radio station in Regina, Saskatchewan. Owned by Bell Media, it broadcasts a country format branded as Pure Country 92.7. Its studios are located at 4303 Albert Street in south Regina.

CHBD-FM
CityRegina, Saskatchewan
Broadcast areaRegina
Frequency92.7 MHz (FM)
BrandingPure Country 92.7
SloganRegina's Pure Country
Programming
FormatCountry
Ownership
OwnerBell Media
(Bell NewCo)
CKCK-DT
History
First air date
February 20, 2008
Call sign meaning
CH Big Dog (former branding)
Technical information
ClassC1
ERP22 watts vertical polarization
100 kilowatts horizontal polarization
HAAT146.2 meters (480 ft)
Links
Websiteiheartradio.ca/purecountry/regina

History
Former logo as Big Dog 92.7.

In May 2007, the CRTC awarded licenses for new radio stations in Regina to Standard Broadcasting (which, the previous month, had agreed to be sold to Astral Media),[1] and Aboriginal Voices Radio. Standard proposed a "new country" station on 92.7 FM.[2]

The station officially launched as Big Dog 92.7 on February 20, 2008, under the ownership of Astral Media. Launch promotions for the new station included a 5,000-song commercial-free marathon, a station-sponsored concert featuring Aaron Pritchett at the local Pump Roadhouse nightclub, and an on-air contest surrounding the Alan Jackson song "Gone Country" (the first song played by the station). It was the first local competitor to the AM country station CKRM (which carries a full service country format with additional agriculture and sports-related programs).[3]

Astral Media was in turn acquired by Bell Media in 2013, making CHBD-FM a sister station to CTV television station CKCK-DT.

On May 28, 2019, the station was renamed Pure Country 92.7 as part of a nationwide rebranding of all Bell Media country stations.[4]

References
  1. "The end of Standard Radio". Toronto Star. Retrieved 2019-05-28.
  2. "Licensing of new radio stations to serve Regina, Saskatchewan, and technical change for CJLR-FM La Ronge, Saskatchewan". CRTC. 2007-05-28. Retrieved 2019-05-28.
  3. DeDekker, Jeff (2008-02-20). "The Big Dog is on the loose". Regina Leader-Post. Retrieved 2019-05-28.
  4. "Pure Country: Nationwide rebrand gives new name to Big Dog 92.7". CTV News Regina. Retrieved 2019-05-28.


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