CHRD-FM

CHRD-FM (105.3 MHz) is a French-language Canadian radio station located in Drummondville, Quebec. It is owned and operated by Bell Media and has a directional antenna with an average effective radiated power of 3,257 watts and a peak effective radiated power of 5,345 watts (class A). The station has specialized in adult contemporary radio format since August 2009 and is part of the Rouge FM network, which operates across Quebec and Eastern Ontario.

RockDétente-era logo; used from August 2009 until August 2011

CHRD-FM

City	Drummondville, Quebec
Frequency	105.3 MHz (FM)
Branding	105,3 Rouge
Slogan	Toute la musique, une couleur
Programming
Format	Adult contemporary (French)
Ownership
Owner	Bell Media
Sister stations	CJDM-FM
History
First air date	December 23, 1954
Technical information
Class	A
Power	5,345 watts
HAAT	95.1 metres (312 ft)
Links
Website	iheartradio.ca/rouge-fm/rouge-fm-drummondville

It started out as CHRD 1480 kHz and moved to FM in 1997.[1] From about 2001 to 2003, it was part of Astral's CHR network, Énergie. It became an oldies station in 2003 as part of Astral's new Boom FM network; this format would last until it became RockDétente in 2009. All RockDétente stations, including CHRD-FM, were rebranded as Rouge FM on August 18, 2011, at 4:00 p.m. EDT. The last song it played under "RockDétente" was Pour que tu m'aimes encore by Celine Dion, which was followed by a RockDétente tribute. The first song it played as "Rouge" was I Gotta Feeling by the Black Eyed Peas.