Campaign for the neologism "santorum"

In an interview with the Associated Press on April 7, 2003, Santorum said there is a relationship between the Catholic Church sex abuse scandal and liberalism and relativism. He argued that moral relativism involves accepting any adult consensual behavior in the privacy of people's homes, even if the behavior might otherwise be considered deviant. Santorum believes this attitude leads to an unhealthy culture.[7]

Santorum said that, while he had no problem with homosexuality, he did have a problem with homosexual acts, "as I would with acts of other, what I would consider to be, acts outside of traditional heterosexual relationships. And that includes a variety of different acts, not just homosexual." He continued:

We have laws in states, like the one at the Supreme Court right now, that has sodomy laws and they were there for a purpose. Because, again, I would argue, they undermine the basic tenets of our society and the family. And if the Supreme Court says that you have the right to consensual sex within your home, then you have the right to bigamy, you have the right to polygamy, you have the right to incest, you have the right to adultery. You have the right to anything. Does that undermine the fabric of our society? I would argue yes, it does.[7]

Santorum said he was arguing against any relationship, other than heterosexual marriage between a man and a woman, which he viewed as the basis of a stable society, when he listed homosexuality, pedophilia, and bestiality as examples of what marriage was not.[7]

The interview prompted an angry reaction from gay rights activists[8] and some politicians.[9] A spokesman for the Democratic Senatorial Campaign Committee described Santorum's views as "divisive and reckless",[10] while conservative activists saw them as a "principled opposition to same-sex marriage".[9]

Dan Savage

On April 25, 2003, in a New York Times op-ed, Savage responded to Santorum's comments, arguing that the remarks amounted to an overt Republican appeal to homophobic voters.[11] A reader of Savage's column, Savage Love, subsequently suggested a contest to create a new definition for "santorum".[12] Observing that he had previously sought to coin the sexual neologism "pegging", Savage agreed, writing on May 15, "There's no better way to memorialize the Santorum scandal than by attaching his name to a sex act that would make his big, white teeth fall out of his big, empty head."[2][13][14]

He said on May 29 that he had received 3,000 suggestions, and posted several nominees for readers to choose from.[15] On June 12 he announced the winner as "that frothy mixture of lube and fecal matter that is sometimes the byproduct of anal sex".[9][16]

Savage set up a website, spreadingsantorum.com, to spread awareness of the term;[9] the site features the definition over a brown splattered stain on an otherwise-white page. Savage also set up another website, santorum.com, that displays the same content. The Philadelphia Inquirer reported in July 2006 that the site appeared at the top of a Google search for Santorum's name. When asked whether he was concerned about the effect on Santorum's children, Savage responded that gays and lesbians also have children, who are required to listen to comparisons of gay relationships to incest and bestiality. He also said, "The only people who come at me wringing their hands about Santorum's children are idiot lefties who don't get how serious the right is about destroying us."[17] Savage offered in May 2010 to remove the site if Santorum donated $5 million to Freedom to Marry, an advocacy group for same-sex marriage.[5]

In February 2011, Savage said he would revive his campaign.[18] As of January 2012, the sexual term was still the top result for Santorum's name on several search engines, including Google, Bing, and Yahoo.[5][19][20]

In a July 2011 video on Funny or Die, Savage proposed redefining Santorum's first name if Santorum did not stop criticizing homosexuality.[21][22] In his August 17, 2011 column, Savage observed that "Santorum hasn't laid off the gay bashing, as it's all he's got," and endorsed a reader suggestion to re-define "rick" as a verb, thus making 'Rick santorum.' into a complete sentence.[23][24]

As of 2020, santorum.com and spreadingsantorum.com are still owned by Savage and display his neologism. Santorum.com remains the top search result in Google for "santorum".

The word santorum, as defined, has been characterized as "obscene",[25] "unprintable",[26] or "vulgar".[27]

The American Dialect Society chose "santorum" as the winner in its "Most Outrageous" category in the society's 2004 "Word of the Year" event,[28] as a result of which several newspapers reportedly omitted that category from their coverage of the announcement.[29]

Google Current reported in 2006 that the word had inspired punk rock and blues songs;[30] Philadelphia Weekly columnist Liz Spikol wrote that it had begun appearing on bumper stickers and T-shirts.[17] Jon Stewart mentioned it on The Daily Show more than once; his reference to it in May 2011 caused the word to be one of the most queried search terms on Google the following day.[31] Stephen Colbert of The Colbert Report also referred to it on more than one occasion.[32]

Wiktionary lists two definitions of Santorum

Savage's campaign was widely discussed in the media, according to The New Partridge Dictionary of Slang and Unconventional English in 2006.[33] The 2007 update of this work, The Concise New Partridge Dictionary of Slang and Unconventional English, does not contain an entry for "santorum".[34]

Stephanie Mencimer wrote in Mother Jones in 2010 that "some observers even suggested [the neologism] may have contributed to Santorum’s crushing 18-point defeat in his 2006 campaign against Bob Casey."[5] Savage had attempted to contribute $2,100 to Casey's campaign, but the donation was returned.[35]

Noam Cohen of The New York Times described the situation as a hijacking of online identity. He questioned whether automatic search algorithms should be entirely devoid of human discretion.[36]

The issue resurfaced during the 2012 presidential primaries in which Santorum was a candidate. A commentary in The Globe and Mail suggested a difficulty in avoiding double entendres when writing about Santorum because of Savage's campaign.[37]

The New York Times reported in 2004 that people had tried to use Google bombs to link the names of several American politicians, including George W. Bush, Hillary Clinton, and Rick Santorum, to what it called "unprintable phrases".[41] Bloggers linking to Spreading Santorum caused it to rise in Google's rankings.[5]

In 2010, Michael Fertik of ReputationDefender (now Reputation.com), a company to help people influence their online presence, described the search engine issue as "devastating" and said it was "one of the more creative and salient Google issues" he had ever seen.[5] Mark Skidmore of Blue State Digital said Santorum would find it difficult to shift Savage's site, because Savage had over 13,000 inbound links against 5,000 for Santorum's own site.[5] Chris Wilson in Slate described the situation as a "classic 'Google bomb'."[42]

Look up santorum in Wiktionary, the free dictionary.

• spreadingsantorum.com