Cellucor

Cellucor is an American sports nutrition brand, specializing in dietary supplements, bodybuilding supplements, and energy drinks.

Cellucor
Introduced2002
MarketsUnited States, Canada, Latin America, Australia, United Kingdom, Germany, Italy, France, Spain, Netherlands, China, Japan
Websitecellucor.com

The brand is wholly owned by Nutrabolt, an independently owned sports nutrition company and headquartered in Austin, Texas. Cellucor can be found in convenience stores and many specialty, big-box, and online retailers.

History

In 2009, Cellucor launched in GNC.[1] In 2011, Cellucor launched their first C4 pre-workout, C4 Extreme, with a "Chrome Series" premium packaging.

In 2012, Cellucor announced that it would release a number of new supplements, including a thermogenic weight loss supplement, CLK. The brand also unveiled its COR-Performance Series, which includes ingredients like branched chain amino acids, creatine, and protein.[2]

In 2013, Cellucor had several product launches including the re-launch of its mass building supplement M5 Extreme, called M5 Reloaded;[3] the anabolic supplement P6 Black, a re-formulation;[4] and Alpha Amino, designed to fight muscle breakdown during recovery.[5]

In late 2014, Cellucor launched the fourth-generation "G4 Series" with tweaked formulas of pre-workouts, amino acids, nitric oxide boosters, ready-to-drink beverages, testosterone boosters, and weight loss supplements. The product list included C4 Original, Alpha Amino, NO3, P6, and SuperHD.[6] At the same time, the brand launched C4 Mass, C4 Ripped, C4 50x, and C4 RTD.[7]

In the next few years, the C4 line expanded into Costco, Target, and Walmart, with NSF certified products.

In 2016, Cellucor launched C4 Ultimate, part of a lineup called the C4 iD Series.[8] It launched its first carbonated pre-workout energy drink in 2018, called C4 On The Go Carbonated.[9]

Awards
  • 2010 – "Best New Brand" by Bodybuilding.com[10]
  • 2011 – "Vendor of the Year" by GNC,[11] and repeating in 2013, 2014, and 2015
  • 2012 – "Outstanding Partnership" and "Best Product Innovation" (SuperHD) by GNC[12]
  • 2012 – "Fat Loss Supplement of the Year" (SuperHD) by Bodybuilding.com[13]
  • 2013 – "Vendor of the Year" and "Best Product Innovation" (P6 Black) by GNC[14]
  • 2013 – "Best New Product of the Year" (COR-Performance Whey), "Pre Workout of the Year" (C4 Extreme), "Fat Loss Supplement of the Year" (SuperHD) by Bodybuilding.com[15]
  • 2014 – "Pre Workout of the Year" (C4 Extreme) by Bodybuilding.com
  • 2015 – "New Product of the Year" (C4 Ripped) by Bodybuilding.com[16]

Sponsorships

Cellucor sponsors a number of athletes and trainers, including Demi Bagby, Scott Mathison, and Ron "Boss" Everline.[17]

References
  1. "About". Nutrabolt. Retrieved 2020-06-10.
  2. "2012 Stack3d Awards: Top brands, #3 Cellucor". Stack3d. Archived from the original on 14 July 2014. Retrieved 20 March 2014.
  3. "Cellucor Announces the Launch of M5 Reloaded". World News. Retrieved 19 June 2014.
  4. "Arrival of P6 Black Extreme, Cellucor end the suspense... For now". Stack3d. 2013-03-27. Retrieved 19 June 2014.
  5. "Cellucor Announces the Upcoming Launch of Alpha Amino - Press Release - Digital Journal". www.digitaljournal.com. Retrieved 2020-06-10.
  6. "Details on 5 of Cellucor's G4 Series supplements". Stack3d. 2014-12-11. Retrieved 2020-06-10.
  7. "C4 Mass, Ripped and 50x add a few more to Cellucor's G4 Series". Stack3d. 2014-12-11. Retrieved 2020-06-10.
  8. "Cellucor iD Series could mean more supplements like C4 Ultimate". Stack3d. 2016-12-14. Retrieved 2020-06-10.
  9. "C4 Launches First Carbonated Pre-Workout Drink". BevNET.com. 2018-04-26. Retrieved 2020-06-10.
  10. "Cellucor Supplements Titled "Best New Brand" for 2010". PRWeb. Retrieved 2020-06-10.
  11. "Cellucor Wins 3 Awards, Including GNC's Top Honor "Vendor of the Year"". PRWeb. Retrieved 2020-06-10.
  12. "2012 GNC Vendor Awards | MUSCLE INSIDER". muscleinsider.com. Retrieved 2020-06-10.
  13. "Bodybuilding.com Announces Official 2012 Supplement Awards Winners". PRWeb. Retrieved 2020-06-10.
  14. Inc, GNC Holdings. "GNC Announces the Winners of Its Prestigious 2013 Vendor Awards". www.prnewswire.com. Retrieved 2020-06-10.
  15. "2013 Supplement Award Winners | Facebook". www.facebook.com. Retrieved 2020-06-10.
  16. Sport), Nutrabolt Brands Worldwide (Cellucor/Neon Sport/Royal (2015-09-11). "The 'New Product of the Year' Bodybuilding.com Supplement Award Goes to Cellucor's C4 Ripped". GlobeNewswire News Room. Retrieved 2020-06-10.
  17. "Cellucor Athletes". Cellucor. Retrieved 20 March 2014.
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