Clique (vodka)

Clique is a brand of vodka. It is produced in Latvia and imported to the United States, where it is sold by Premier Innovations Group, a Pittsburgh-based company with headquarters in the Strip District.[1] Clique is a "mid-shelf vodka," with a target price of about $16 per bottle, as opposed to "premium" vodka, like Grey Goose.[1][2] This allows the brand to focus on targeting a relatively a younger demographic.[1]

Clique
TypeVodka
ManufacturerPremier Innovations Group
Country of originLatvia
Introduced2010 in United States
Related productsList of vodkas
Websitewww.cliquevodka.com 

The vodka was first sold in Pennsylvania in 2010; Tennessee in 2011; Ohio and West Virginia in 2012.[1] In May 2012, Premier Innovations Group reached a distribution deal with Total Wine & More to sell the vodka in 12 other states and Puerto Rico and India.[1]

It was the Silver Medal for Taste in the 2012 San Francisco World Spirits Competition.[1]

Known Clique sponsorships:

  • WERA Motorcycle Racer Aaron Borello
  • Goldyard, an Atlanta-based music group

References

  • "Clique Vodka". Voda Magazine. January 28, 2012. Retrieved 2012-05-30.
  1. Nixon, Alex (May 28, 2012). "Clique extends reach from Strip to new markets in U.S., India". Pittsburgh Tribune-Review. Retrieved 2012-05-30.
  2. Speakman, Burton (May 1, 2012). "YSU grad expands vodka distribution". The Vindicator. Archived from the original on 2012-05-31. Retrieved 2012-05-30.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.