Commercial Radio Hong Kong

CR1 FM 88.1 (雷霆881) has the widest audience base in Hong Kong. It is a talk-based channel which broadcasts current affairs, traffic and financial information. There are also many talk shows and interactive phone-in shows. It also offers some cultural dramas programmes. Its target audience are 25- to 40-year-old professionals.

Its current slogan is "講香港人話" (Jyutping: gong² hoeng¹ gong² jan⁴ waa⁶), which literally means "Speak as a Hongkonger".

CR2 FM 90.3 (叱咤903) is a music-based channel targeted at the younger generation and audience who are interested in pop music. The programmes feature the latest news in pop music, including Cantonese, Japanese and English songs. This channel is also known for organising one of the four Hong Kong annual music awards, in which the prizes are awarded to the singers according to how often their songs are plugged, as they call it in Hong Kong, by the DJs.

Its present slogan is "叱咤903，反轉再反轉，309咤叱", which the literal meaning is "Ultimate 903, reverse and reverse, Team 309". This slogan also promote the channel's line up, Team 309.

AM 864 (豁達864) is an English channel. It used to offer a diversity of music, from the latest international hits to hip-hop, R&B, jazz, rock and roll, grunge music. It was intended to cater toward audiences all around the world.

Audiences could keep up with the latest news, especially with global issues, through CRHK. News were broadcast every hour throughout the day, with weather forecast and traffic reports. In addition, it regularly produced news reports and public affairs programmes.

From 2000–2003, AM864 was partnered with HMV and was called HMV 864. Amongst other name, Quote 864 was also used as an on-air name.

In 2004 the station became all music, i.e. without presenters, and only breaking for the hourly news. The format is hit music from the 1960s, 1970s, 1980s and 1990s.

Among all 88.1 Programmes, there are three programmes that actively discuss contemporary Hong Kong political, social and economic issues every day.

"On a Clear Day" airs during the weekdays, from Monday to Friday, from 6am to 10am. This four-hour programme is hosted by Stephen Chan, Chan Chung and Ken Kwok. The hosts make the programme more interactive by inviting some of the audience and sometimes guests to participate in the discussion of current issues. The programme has a session called voice column in which some Commercial Radio DJs participate as columnists, sharing their own viewpoints on certain issues, e.g. the column "陶言無忌" by To Kit, who has worked for the British Broadcasting Corporation for 8 years.

"Circles" airs during Monday to Friday 10:30am to 12:00pm, and weekends 1:00pm to 4:00pm. This programme is focusing with the interview with the celebrities and special guests.

"Summit" airs during Monday to Friday 11:00pm to 12:00am. This programme is hosted by Chip Tsao and special hosts. It is a talk programme focusing on the current affairs in Hong Kong, international relations, and culture related stuffs.

Among all 90.3 Programmes, there are two programmes that actively discuss contemporary Hong Kong political, social and economic issues every day, in a more relaxed way to telling that.

"On a Clear Day" airs during the weekdays, from Monday to Friday, from 8am to 10am. This two-hour programme is hosted by Jan Lamb, Ken Yuen and Poon Siu To. The hosts make the programme more interactive by inviting some of the audience and sometimes guests to participate in the discussion of current issues, in a more comedy way. The programme has a session called voice column in which some Commercial Radio DJs participate as columnists, sharing their own viewpoints on certain issues, e.g. the column "陶言無忌" by To Kit, who has worked for the British Broadcasting Corporation for 8 years.

"Good Morning King" airs during the weekdays, from Monday to Friday, from 10am to 12pm. This programme is hosted by Sammy Leung, Kitty Yuen and Marco Hung.

Two new foreign-language radio programmes – "Hong Kong-Pak This Evening" in Urdu and "Nepal Darshan" in Nepali – were launched jointly by Commercial Radio and the Home Affairs Bureau from 18 June 2005, to promote multi-culturalism in Hong Kong. It aims at strengthening the sense of belonging of the ethnic minorities in Hong Kong, but at the same time retaining their cultural identities and differences. Another program is Good Evening Kabayan. It is for the Filipino community in Hong Kong.

The programmes broadcast for 26 consecutive Saturdays on Commercial Radio Channel 1 (AM864) until 10 December 2005. "Hong Kong-Pak This Evening" and "Nepal Darshan" were on air from 08:00pm to 08:30pm and from 08:30pm to 09:00pm respectively. The Urdu programme was hosted by Abid Ali Baig, who is a poet and writer, who had been working in the broadcasting industry for 30 years in Pakistan; whereas the Nepali one was hosted by Pushpa Kumar Rai, who had worked in the former British Forces Broadcasting Service for almost 20 years and he is familiar to many Nepalese ears in Hong Kong. The programmes comprise mainly music, news, sport, current affairs and community services related to the respective ethnic groups; local celebrities from the ethnic groups were also invited to talk about their own cultures and their assimilation into the community.

CRP organises different kinds of concerts and outdoor activities, such as "Ultimate Song Chart Awards Presentation", "903 id club Music is Life Concert", "Famine 30" . Also, CRP holds different forms of gathering for the audience of CRHK, such as "903id club"; these activities thus provide a platform and more chances for both the DJs and the audience to communicate with each other. In addition, CRP has been issuing their company products, including books and stationery, to promote its own brand.

While producing and organising different kinds of activities, a large number of art products are needed, such as pamphlets, posters and even the stage design of the "Ultimate Song Chart Awards Presentation". It fosters creativity and the production of aesthetic artwork.

There has always been keen competition amongst Hong Kong radio stations. Recently, CRP launches video production services and issues "903 Music on the Move". In this programme, music and pictures are combined and it creates a new definition for radio production. This combination is then moved on to mobile phone service, creating another new medium for radio and music and hence for the users.

CRHK has launched 881903.com in 1995 as the official website of Commercial Radio Hong Kong. CRP is the administrative organisation of 881903.com. The signal is retransmitted through the internet and anyone can listen to it online. Although only the Cantonese version is available, it acts as a platform for the radio station to promote its programmes and related products. In fact, internet users can find updated news and financial information, programme schedule, programme synopsis and even personal pages of the DJs. By logging onto the page, people from all over the world can listen to Radio 1 and 2. Members of 881903.com can have access to past radio programmes as well. An open forum can also be found on 881903.com which allows the audience to leave comments on the radio programmes or the DJs. Because of its rising popularity, a multimedia marketing platform is formed which enables CRP to target a larger audience, especially from overseas countries. Extra revenue is gained from its advertisers such as Netvigator, ICQ and Motorola.

By having an online radio station, the audience can enjoy greater convenience and more flexibility in listening to the radio and it also helps globalise their programmes, hence the radio station.

In 2006, CRHK has launched a dedicated website MY903.com (formerly 90345678.com and 903456.com) for its CR2 channel. This website uses an interactive and eye-catching layout to make closer connection between programme audiences and hosts. Thus creating a promotion platform for special features in prime programmes. In 2007, MY 903 FORUM launched its beta version. This enables instant discussion on programmes between hosts and audiences and an alternative platform for channel opinions.