Conscious business

Conscious business[1] enterprises and people are those that choose to follow a business strategy, in which they seek to benefit both human beings and the environment.

The conscious business movement in the US emerged from the theory of corporate social responsibility, which pushes for a "values-based" approach where values represent social and environmental concerns both locally and globally. This effort is related to not-just-for-profit business models, conscious consumerism, socially responsible investing, and Conscious capitalism.

There is an alternative way of thinking about conscious business emerging in the UK, and perhaps other countries, which tries to avoid reification, regarding it less as a thing or a type of business which can be categorised, and more as an ongoing process including awareness, self-awareness, awareness of purpose, practice (social theory) and relationships.[2]

In Italy, De Nardi Gianluca illustrates through the use of business cases how every company could adopt conscious business processes.[3]