DWUN

DWUN (1350 AM), on-air as Radyo La Verdad 1350, is a 24-hour news and public service AM radio station owned by Mabuhay Broadcasting System, Inc. and operated by Breakthrough and Milestones Productions International.[1] Its studios are located at La Verdad Christian College (LVCC) Caloocan Building, Bagong Barrio, EDSA, Caloocan City while its 50 kW transmitter (operating at 25 kW output) is located at Barrio Muzon, City of Malabon, Metro Manila, Republic of the Philippines.

DWUN (Radyo La Verdad)
CityCaloocan
Broadcast areaMega Manila, and surrounding areas
Worldwide (Online)
Frequency1350 kHz
BrandingRadyo La Verdad 1350
UNTV Radio
SloganTotoong Balita, Tunay na Kalinga para sa Kapwa (Truthful News, Genuine Care for the People)
Programming
Language(s)Filipino, English
FormatEntertainment, News, Public Affairs, Talk, Music, Religious Radio, Public Service
AffiliationsUNTV News and Rescue
Ownership
OwnerMabuhay Broadcasting System, Inc.
OperatorBreakthrough and Milestones Productions International
Wish 1075, 91.5 Win Radio
History
First air date
1972 (as DZXQ)
January 16, 2012 (as UNTV Radio La Verdad)
Former call signs
DZXQ (1972-2011)
Former frequencies
1250 kHz (1972-1978)
Call sign meaning
UNTV-37, television counterpart
Technical information
Licensing authority
NTC
Power50,000 watts
Links
Websitewww.radyolaverdad.com

Background

As DZXQ (1972-2011)
Main article: DZXQ

Founded by Mabuhay Broadcasting Systems, Inc. in 1972, DZXQ is a fully maintained station filled with blocktimers except for Sunday. It is the first AM station which aired Chinese Programming from 9pm - 12mn. The station also aired music programming when no blocktimers are on the air. Back then, it operated daily from 5 am to 12 midnight and its studios are at 17th floor of The Centerpoint Building, Julia Vargas Avenue, Ortigas Center, Pasig City.

DZXQ was the home of Powerhouse Broadcasters such as Nar Pineda, Roger Arienda (who was then one of the former anchors of DZMM), Rolly Canon, Narissa Gonzalez, Ducky Paredes, Jhino Parrucho, Ruben Ilagan, Popo Villanueva, Roland Lumagbas, Dr. Erick San Juan and Reggie Vizmanos. It was also the home to An Affair with Baby Tsina, a lifestyle radio show.

On February 28, 2011, DZXQ ceased operations, a few days after a new set of investors acquired the station, whose immediate plans are to close only for six months, but the plan was later shelved. Nar Pineda and the Powerhouse Broadcasters were forced to move to DWSS, while some moved to DWBL.

As DWUN (2011-present)
First logo

In late 2011, the group identified with radio executive and innovator Manuelito "Manny" Luzon, the man behind Love Radio while he was still with MBC embarked on a project to rehabilitate the fledging station. MBSI's airtime, formerly occupied by Energy FM, was occupied by Luzon's 91.5 Big Radio.

Since November 2011, DZXQ's airtime on AM band was occupied by Breakthrough and Milestones Productions International (BMPI), as content provider of news and public service programs, and began its test broadcast, airing UNTV simulcast feed. Other timeslots were mostly filled by religious content provided by Ang Dating Daan.

The station eventually became a 24/7 radio station and its callsign was later on changed from DZXQ to DWUN.

On January 16, 2012, the station was formally rebranded as Radio La Verdad 1350 kHz. Its mission is to bring back the glory of radio, from the current trend which is radio sans images or “Radio on TV” (TeleRadyo).[2]

In 2017, the UNTV Radio was rebranded to "Radyo La Verdad 1350" with a new logo and slogan "Totoong Balita, Tunay na Kalinga Para sa Kapwa" (Truthful News, Genuine Care for the People).

Mobile radio booth

UNTV Radio also introduced a mobile radio booth, a first in Philippine Radio history, where it broadcast from a specific location via see thru mobile studio vehicle.[2]

Online audio streaming

Outside of its broadcast coverage area, Radyo La Verdad programs can be accessed via live streaming by downloading the UNTV Mobile App through the Apple App Store for iOS devices and Google Play Store for Android devices for free.[3]

Network rehabilitation

DZXQ's antiquated and obsolete facilities such as faulty transmitter, antenna and power supply, dilapidated and poorly ventilated transmitter house, improvised "catwalk" made of bamboo, all in deplorable condition, resulted in weak signal reception even in nearby cities.

MBSI AM radio facilities were gradually upgraded. A new transmitter house in Barrio Muzon in City of Malabon was constructed, new concrete "catwalk" going to the transmitter and installation of a new transmitter antenna. Further, the station's radio booths were also modernized.

After four decades, Radyo La Verdad replaced its old analog tube-type 10-kW transmitter with its brand new 50 kW solid-state radio transmitter, which has been in use since 2017.[4]

Notable anchors

Current

Former

See also

References
  1. KBP Members (see Mabuhay Broadcasting System profile) Accessed on 10 July 2019
  2. "UNTV-Radio launches Mobile Booth". The Philippine Star. January 30, 2012. Retrieved 3 June 2013.
  3. "UNTV Mobile App". Google Play Store.
  4. "UNTV Radio La Verdad Eyes Wider Coverage, Clearer Signal Reception with New 50,000-watt Transmitter on 5th Year in Broadcast". Daniel Razon. February 8, 2017. Retrieved July 17, 2020.
  5. "Bro. Eli Soriano". UNTVweb.com. Retrieved December 30, 2018.
  6. "Daniel Razon". UNTVweb.com. Retrieved December 10, 2018.
  7. "Annie Rentoy". UNTVweb.com. Retrieved December 30, 2018.
  8. "Beth Santiago". UNTVweb.com. Retrieved December 30, 2018.
  9. "Attorney George Erwin Garcia". UNTVweb.com. Retrieved December 30, 2018.
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