DXHT
DXHT [1] (102.7 FM), broadcasting as 102.7 Yes The Best, is a radio station owned and operated by Manila Broadcasting Company through its licensee Cebu Broadcasting Company. The station's studio and transmitter are located at the 4th Floor, Jose Go Huilo Bldg., Tomas Claudio St., Zamboanga City.
| City | Zamboanga City |
|---|---|
| Broadcast area | Zamboanga City, Basilan and surrounding areas |
| Frequency | 102.7 MHz |
| Branding | 102.7 Yes The Best |
| Slogan | The Millennial's Choice. |
| Programming | |
| Language(s) | Chavacano, Filipino |
| Format | Contemporary MOR, OPM |
| Network | Yes The Best |
| Ownership | |
| Owner | Manila Broadcasting Company (Cebu Broadcasting Company) |
| DZRH Zamboanga, 97.9 Love Radio | |
| History | |
First air date | 1998 (as Magic 102.7) January 1, 1999 (as Hot FM) February 24, 2014 (as Yes FM) May 1, 2017 (as Yes The Best) |
Former call signs | DXRM (1998-2005) |
Call sign meaning | HoT FM (Former Branding) |
| Technical information | |
Licensing authority | NTC |
| Power | 10,000 watts |
Transmitter coordinates | 6°54′28.91″N 122°4′46.44″E |
| Links | |
| Webcast | Listen Live |
| Website | Yes The Best Zamboanga |
History
- In 1998, it was launched as Magic 102.7 with a Top 40 format.
- On January 1, 1999, it rebranded as Hot FM 102.7 and switched to a mass-based format.
- In 2011, it was ranked #1 in the city, based on the Nielsen Media Research Survey held in that year.
- On February 24, 2014, the station, along with the O&O Hot FM stations rebranded as Yes FM.
- On May 1, 2017, the station started carrying the Yes The Best branding.
References
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