EMedia Productions

The establishment of this network was unplanned. It was early morning of September 9, 2013 when the Zamboanga Siege erupted at Lustre St., Sta. Catalina, Zamboanga City. The ground zero of the siege was few blocks away from the Radio Mindanao Network (RMN) studios at ZAMEVECO Building, Pilar St., Zamboanga City. It disrupts the regular programming of their radio station both RMN's DXRZ 900 AM and I FM 96.3 and took the coverage in order to give updates to the Zamboangenos.[4]

Days has gone and the demand for the coverage arises. The company then decides to provide live stream via public television.[5] With all collective photos, live scenes and footages they have during the siege, it then formed the establishment of RMN TV Zamboanga via UStream, and later through public television on channel 37, headed by their broadcasters, Bong Simbajon, Gil Climaco, Jimmy Villaflores, and Weng Dela Pena.[6][7][8][9][10] The television broadcasting services was then provided by EMedia Productions, a division of Alberei Advertising Corporation. While the studios were provided by RMN Zamboanga.

Alberei Advertising Corporation is an advertising company based in Zamboanga City with divisions that has expertise in marketing and advertising. They own several billboards for rent and provides advertising services for the city.

On September 20, 2013, RMN Zamboanga announces their availability on TV through channel 57, and on Cable TV via Mindanao Cable Television, on channel 98.

At the middle of their test broadcast, DXRZ 900 AM gained a lot of popularity that the people wanted them to be heard over the FM Radio. By that time, only a few uses AM radio and most of their listeners can only hear them thru mobile with the FM band application. Though I FM 96.3 provided the FM broadcast, the company decided to formalize RMN FM Zamboanga on 105.9Mhz in order for I FM 96.3 to return on its regular programming, while RMN FM Zamboanga will serve as the relay FM Station for RMN's DXRZ 900AM following their live coverage of the Zamboanga Siege.

The siege ended in October 2013, yet another event struck the city with worst flash flood of its history.[11][12] Likewise, RMN's DXRZ 900 AM with the relay on RMN TV Zamboanga, RMN FM Zamboanga took the coverage of the said incident. Their live broadcast both on TV and radio of these two events made them more popular to Zamboangenos.

The series of events popularizes their first slogan, Grabe Man! Dwele Sa'yo? (lit. 'That was severe! Was that hurt you?'), a spoof slogan at the midst on the popularity of "Chagalog", a mix of Tagalog words such as Grabe Man and Chavacano words such as Dwele Sa'yo.[13] The slogan was accidentally popularized by Gil Climaco when he always reacted with the words "Grabe Man" during their daily programming.

After such series of events and the city normalizes, they started variety of programming such as religious programs from Victory Church Zamboanga. Soon after, a relay programming from Radio Mindanao Network of Cebu City was made upon their broadcasting agreement with their parent company. RMN's popularity on TV and radio made their local competitor GBPI TV 11 and their subsidiary Magic 95.5 to debut a similar programming named "Dateline Teleradyo" as their counterpart.[14]

However, months after their success, the men behind RMN TV Zamboanga gone in separate ways and ended up with misunderstanding. Weng Dela Pena moved to Brigada News FM as one of their major anchorman in Brigada News Manila, before moving to Radyo Pilipinas 1 738 kHz, and eventually Super Radyo DZBB 594 kHz.[15] While Jimmy Villaflores being the barangay chairman of Sta. Catalina took immediate response for his constituents which was devastated by the Zamboanga Siege.[16] The TV Network then decided to split from Radio Mindanao Network and establish their own. EMedia Productions of Alberei Advertising Corporation set their own TV Network and formed with the same branding "EMedia Productions". With Alberei's EMedia were Bong Simbajon, Gil Climaco while Jimmy Villaflores, who later became as the city councilor of Zamboanga City, helped them in formation of the company. They move to their own studios at RBB Building, Villa Theresa Subdivision, Maria Clara L. Lobregat Highway, Zamboanga City. Simbajon, Climaco, and Villaflores became the head anchors of their news program with the debut of "Ronda De Noche" (Chavacano: Nightly Patrol) and "Report Del Pueblo" (Chavacano: Report of the City).

With their separation of RMN is the separation of their radio station, RMN FM Zamboanga. It was rebranded as EMedia 105.9 News FM. The radio station plays as a relay of the television broadcast.

This is their area of coverage as of 2018:[17]

• Zamboanga City
• Zamboanga Sibugay
• Isabela, Basilan
• Lamitan, Basilan

EMedia Productions (DXAX-DTV) is broadcast on digital TV UHF 40 in both Zamboanga City and Basilan.

Aside on free TV in Zamboanga City and Basilan, EMedia can be seen through other means of media coverage:[17]

Lists below are the major programs of EMedia Productions. EMedia also offers short-time air block for major events that is happening to Zamboanga such as local festivities, religious observance, and political matters.

• 2013 to 2014 - Grabe Man! Dwele Sayo? (lit. 'That was severe! Was that hurt you?')
• 2015 - Serving local. Broadcasting Global.
• 2016 - Hinde lang este radyo, TV este! EMedia Mo! (lit. 'This is not just radio, this is TV! Your EMedia!')
• 2017* - Hinde lang este radyo, TV este! EMedia Mo! Solid! (lit. 'This is not just radio, this is TV! Your EMedia! Solid!')

*the word "solid" was added to their current slogan as their strong message for their loyal viewers.