DXUE

DXUE (103.5 FM), broadcasting as Halo Halo 103.5, is a radio station owned and operated by Viva Live, Inc., a subsidiary of Viva Entertainment. Its studio and transmitter are located at Room 404, BGIDC Bldg., Nuñez St. cor. Tomas Claudio St., Zamboanga City.[1]

DXUE (Halo Halo Zamboanga)
CityZamboanga City
Broadcast areaZamboanga City, Basilan and surrounding areas
Frequency103.5 MHz
BrandingHalo Halo 103.5
SloganSarap! (Delicious!)
Slogan in Chavacano: "Sabroso!"
It's OPM's Best!
Programming
Language(s)Chavacano, Filipino
FormatOPM
NetworkHalo Halo Radio
Ownership
OwnerViva Live, Inc.
(Ultimate Entertainment Inc.)
History
First air date
1996 (as Ultimate Radio 103.5 UE)
2015 (as Oomph! Radio)
May 2016 (as the 2nd iteration of 103.5 UE)
July 2016 (as the 2nd iteration of Oomph! Radio)
May 2017 (as Halo Halo)
Call sign meaning
Ultimate Entertainment
Technical information
Licensing authority
NTC
Power10,000 watts
ERP25,000 watts

Profile

The station began operations in 1996 as Ultimate Radio 103.5 UE, carrying a CHR/Top 40 format with the slogan The Spirit of Zamboanga.

In 2013, Viva Live, Inc. acquired the franchises of Ultimate Entertainment Inc. In October 2014, the station went back on air as Oomph Radio, carrying a CHR/Top 40 format. In June 2016, the station rebranded back to 103.5 UE and added 70s, 80s and 90s to its playlist, despite retaining its format. However, the following month, Oomph Radio returned. In February 2017, the Oomph Radio brand was retired once again due to management decision.

In May 2017, the station was relaunched as Halo Halo, the first and only FM station in each city playing only Original Pilipino Music.[2][3]

Halo Halo Stations

Branding Callsign Frequency Power (kW) Coverage
Halo Halo 105.1 DYUR 105.1 MHz 10 kW Cebu City
Halo Halo 97.1 DXUR 97.1 MHz 10 kW Davao City
Halo Halo 103.5 DXUE 103.5 MHz 10 kW Zamboanga City

References

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