Deli (company)
Deli Company (Chinese:得力; pinyin: dé lì , anglicized /dәˈliː/) is a Chinese stationery manufacturing company based in Ningbo, Zhejiang. Deli is a well-known brand[1] in China, thanks to its national advertisement campaign that is broadcast on CCTV, inviting Yang Lan to participate as the brand ambassador.[2] The company to be the leader in China's stationery market, selling its products to more than 45,000 stores nationwide.[3] Deli also leads the industry's e-commerce business through a strong presence on Tmall[4] and JD.com.[5]
Native name | 得力集团有限公司 |
---|---|
Type | Private |
Industry | Stationery |
Founded | 1988 |
Founder | Fujun Lou |
Headquarters | Ningbo, China |
Area served | Worldwide |
Number of employees | 12,000 |
Website | deliworld.com |
History
The company was established as a private enterprise in 1988[6] in Ninghai, China. In 1988, Deli began manufacturing pen stands, and today the company manufactures a wide range of office and school products.
Deli brand started to export its products to Japan in 1997. Today, Deli sell its products in more than 100 countries and developed 8 branches and studios in Japan, USA, UAE, Indonesia, Poland, Egypt, Korea and Germany.
Products
The following chart contains all of Deli products[7]
Category | Products |
---|---|
Adhesive | Index Tabs, sticky notes, glue stick, liquid glue, tape, accessories |
Stapler & Punch | Stapler, Effortless Stapler, Heavy Duty Stapler, Staples & Remover, Punch, Heavy Duty Punch |
File & Folder | Rio Series, Ring Binder, Lever Arch File, Dividers, Display Book, Document Case, Expanding File, Brief Case, Folder, File Bag, Zip bag, Sheet Protector, Business Card Book, Clip Board |
Cutting Tool & Drafting | Scissors, cutter, Paper Trimmer, Drafting Set, Measure Tape |
Organization | Office Consumables, Pen Holder, Desk Organizer, File Tray, Magazine Container, File Cabinet, Mesh Organizer, Waste Management, Business Card Holder, File Box, Stamp Pad/Ink, Finger Moistener, Magnifier |
Calculator | Desktop Calculator, Scientific Calculator, Pocket Calculator |
Office Machine | Paper Shredder, Laminator, Binding Machine, Numbering Machine, Price Label Gun |
Visual Communication | Whiteboard, Bulletin Board, Mobile Whiteboard, Flip Chart Easel, Board Accessories, Name Badge, Lanyard |
Paper | Soft Cover Notebook, Hard Cover Notebook, Leather Cover Notebook, Note Pad, Carbon Paper |
Writing implements | Ballpoint pens, rollerball pens, gel pens, mechanical pencils, markers, highlighters |
Coloring | Colored pencil, watercolor pencil, crayons, oil pastel |
Geometry | Compass, Drafting Products |
School Accessories | Eraser, pencil sharpener, Correction Products, School Stapler, Writing Board, Pencil Grip |
Crafting | Dough, plasticine, modelling clay |
School Organization | School Pen Holder, School Display Book, School File Bag, School Expanding File, Pencil Pouch, School Report File |
Awards
- In 2015, Deli ranked among the top 500 manufacturers in China (#398);[8]
- In 2015, Deli ranked among the top 500 private enterprises in China (#492);[9]
- In 2016, Deli was awarded the iF award for product design;[10]
- In 2017, Deli ranked among the top 500 private enterprises in China (#316);
- In 2018, Deli ranked among the top 500 manufacturers in China (#186);
- In 2018, Deli ranked among the top 500 private enterprises in China (#326);
Endorsements
- TV personality and journalist, Yang Lan, became Deli's official spokesperson in 2015;
- TV personality and anchor, Chen Luyu, became Deli's official spokesperson in 2012 to 2014.[11]
- Officially designated stationery supplier of G20 Summit in Hangzhou in 2016[12]
References
- "Baidu search stationery brand as top 1". baidu.com. March 11, 2016. Retrieved March 11, 2016.
- "Yang Lan Youku video 得力文具新广告". v.youku.com. April 11, 2015. Archived from the original on March 10, 2016. Retrieved March 5, 2016.
- "Deli Brand - official website". en.nbdeli.com. Archived from the original on April 1, 2016. Retrieved March 2, 2016.
- "Search in Tmall about Deli". Tmall.com. Retrieved March 4, 2016.
- "Search in JD.com about Deli". JD.com. Retrieved March 2, 2016.
- "History of Deli - official website". en.nbdeli.com. Retrieved March 2, 2016.
- "Deli products - official website". en.nbdeli.com. Retrieved March 4, 2016.
- "2015中国制造业企业500强发布(名单)". money.163.com. August 22, 2015. Retrieved March 4, 2016.
- "2015中国民营企业500强榜单(全)". china.com.cn. August 25, 2015. Retrieved March 2, 2016.
- "Award of a pencil sharpener design on 2016 iF". ifworlddesignguide.com. January 15, 2016. Retrieved March 4, 2016.
- "Chen Luyu, Deli's official spokesperson in 2012 to 2014". v.youku.com. March 3, 2010. Archived from the original on March 10, 2016. Retrieved March 4, 2016.
- "DELI, THE OFFICIALLY DESIGNATED OFFICE SUPPLY BRAND OF G20 SUMMIT". en.nbdeli.com. Retrieved September 6, 2016.