Dissimulation (KSI album)

On 4 November 2019, it was announced that KSI had signed with RBC Records, under BMG Rights Management, in order to "take his music to the next level" and "further develop his music career in the US and internationally".[1] On the same day, it was confirmed that KSI had started working on his debut album.[1] On 5 April 2020, KSI confirmed that recording for the album had been completed.[2]

Speaking to Metro about the album in February 2020, KSI "explained that the album is split into two halves". He said, "there's KSI and JJ, KSI's what you see online, JJ's a lot more personal. I kind of wanted to show both sides of that. The first half is definitely KSI, big bravado, I'm popping, I'm sick, I'm undefeated, I'm always winning, blah blah blah. And then halfway through there's "Wake Up Call", and that's when it changes, as if I've woken up from what you see online and I realise it's me and I show a bit more about my personal side – the things I don't like talking too much about publicly. I do it through song, that's a really good way for me to portray that part of me".[3]

Regarding the title of the album, KSI said, “I felt dissimulation – concealment of one's thoughts or feelings – was the perfect name for the album. I conceal a lot when it comes to personal things in my life. I also wanted to try and portray the difference between KSI and JJ in my music".[4]

Speaking about his aspirations for the album, KSI said, "I hope this album empowers people and allows them to believe in themselves and conquer any obstacle in their way, no matter the circumstances. I hope this will silence a lot of skeptics. I’ve been doing music for over 10 years and constantly show growth. Hopefully they see that too".[4]

Kitty Empire of The Guardian highlighted that while KSI's previous releases were grime influenced and featured British rappers, Dissimulation has many American hip hop features. Empire continued that the only "London vibes" on the album are the afroswing song "Houdini" and the Caribbean influenced "Killa Killa".[5]

Metro noted that "KSI isn't afraid to shout about his success in the new album".[6] The album's opening song, "What You Been On", has been called "a boastful track for those who have doubted the rapper to date", with Clash describing it as "a boastful track hitting out at the much-maligned internet personalities critics".[7][8] KSI told Music Week, ""What You Been On" is a braggadocious track to let people know that I am doing bits. I'm turning the question back on the haters and the people that were doubting me".[9] "Wake Up Call" is said to be "KSI's message to the doubters that he is still here and proving people wrong", and "Cap" "addresses those that deceived him" and talks about "how he always bounces back".[7][8] "Killa Killa" is said to be "the track that shows how KSI is killing the game in more ways than one. When he puts his mind to something, he normally succeeds. This song is a reminder that he quickly evolved from YouTube sensation, to boxing champion, to a bonafide, respected artist".[7] "Domain” has been described as "a powerful track" that "proves he owns this hybrid space".[7] KSI told Music Week, ""Domain" is more of a YouTube song". He continued, "I wanted to make a song to show that I’m on a different level when it comes to wordplay".[9] “Undefeated” talks about how KSI "will remain triumphant, even as the underdog".[7]

On the other hand, "we see an intimate side of KSI for the first time in “Bad Lil Vibe”".[7] Metro said that "Millions" "sees KSI open up about his mental health, with some brutally emotional lyrics", and HITC said that the song "shows the darker side of show business, with the hook of the song explaining that despite his wealth, KSI still struggles with things".[6][10] The first verse of "Millions" is said to address KSI's relationship with his younger brother, Deji Olatunji, and "Complicated", from the deluxe edition of the album, also sees KSI "address his relationship with his family, including his strained relationship with his brother".[10][11] The second verse of "Millions" is said to be "about KSI's girlfriend", and “How It Feel” is said to be "dedicated to his long-term girlfriend, showing how much he appreciates her".[10][7]

KSI revealed the album's title as Dissimulation on 17 April 2020 during one of his YouTube videos.[12] On 1 May 2020, the album's release date, cover art and track listing were revealed and the album was made available for pre-order, accompanied by the release of a promotional video trailer to KSI's YouTube channel titled "It's Here".[13][14] The album's cover art was shot by photographer Nathan James.[15] Two days before the album's release, on 20 May 2020, KSI hosted an exclusive online album preview party.[16]

Dissimulation was released for digital download and streaming on 22 May 2020 by RBC Records and BMG. The deluxe edition of Dissimulation was released for digital download and streaming three days later on 25 May and CD on 26 May.

Professional ratings

Review scores
Source	Rating
Clash	7/10[8]
The Guardian	[5]
The News International	7/10[27]

Dissimulation was met with mostly positive reviews from music critics. Writing for Clash, Amar Mehta felt that while areas of Dissimulation are "lifted by the heavy weight features, some might be shocked by KSI's ability on the mic". Mehta called the album a "credible rap record" and positively concluded that "for a first album and for someone who hasn't yet made a mark on the music scene, Dissimulation is an excellent body of work", awarding the album a rating of seven out of 10.[8] Kitty Empire of The Guardian highlighted that KSI achieved making a genuine rap album, rather than a “YouTube rap” album, awarding the album a rating of three stars out of five.[5] The News International's Kathy Iffly wrote that KSI has done a good job at "[proving] the naysayers wrong" and Dissimulation has "cemented him his place as a force to be reckoned within the music world", awarding the album a rating of seven out of 10.[27] Luke Morgan Britton of NME called Dissimulation a "disparate-sounding album that still somehow manages to make sense" and highlighted that "the growth on Dissimulation is plain to hear".[11] Jeremey Randrup of Inlander wrote, "Dissimulation is an album that flexes KSI’s range as a musical artist... [and] is proof that KSI has grown as an artist, adding much more depth to his lyrics as well as expertise in how he executes the different rap styles." Randrup continued, "[KSI's] flow and cadence are much better, and he’s meshing nicely with all of the different artists that are featured." Randrup positively concluded that "Dissimulation marks a serious leap forward for [KSI]".[28] Marwar Hamad of Gulf News called Dissimulation "sonically diverse and lyrically tight" and observed that KSI has "evolved his antagonising flow to a new degree, showcasing his own growth and confidence". Hamad concluded that Dissimulation is "a massive step forward for [KSI's] credibility".[29]

In the United Kingdom, Dissimulation debuted at number two on the UK Albums Chart, with first week sales of 27,472 album-equivalent units, out of which 6,340 came from digital downloads, 19,332 came from streaming-equivalent sales and 1,800 came from CDs that were released mid-week, making the album both the most digitally downloaded and the most streamed album of the week in the UK.[30][31][32] The album spent a total of 17 weeks on the UK Albums Chart.[31] Dissimulation debuted at number one on both the UK Hip Hop and R&B Albums Chart and the UK Independent Albums Chart.[33][34] On 31 July 2020, Dissimulation was certified silver by the British Phonographic Industry (BPI) for sales of 60,000 album-equivalent units in the UK.[35] On 15 October 2020, Music Week reported that 74,004 units of Dissimulation have been sold in the country.[36] Dissimulation was the UK's 62nd highest-selling album and the second highest-selling debut album of 2020.[37][38]

In Ireland, Dissimulation debuted at number one on the Irish Albums Chart and spent a total of 12 weeks on the chart.[39][40] The album was Ireland's second highest-selling debut album of 2020.[41] Dissimulation also reached the album charts of 11 other European countries: Austria, Belgium, Denmark, Estonia, Finland, Iceland, Lithuania, the Netherlands, Norway, Sweden, and Switzerland.

In the United States, Dissimulation debuted at number 149 on the Billboard 200 chart and number one on the Billboard Heatseekers Albums Chart.[42][43] In Canada, the album debuted at number 33 on the Billboard Canadian Albums Chart.[44] Dissimulation further debuted at number four on the Australian Albums Chart[45] and number three on the New Zealand Albums Chart.[46]

Credits adapted from Tidal.[47][48]

• List of 2020 albums
• 2020 in hip hop music
• List of UK top-ten albums in 2020
• List of UK R&B Albums Chart number ones of 2020
• List of UK Independent Albums Chart number ones of 2020
• List of UK Album Downloads Chart number ones of the 2020s
• List of Official Albums Streaming Chart number ones of 2020
• List of number-one albums of 2020 (Ireland)