Domain (KSI song)

"Domain" is a song by British YouTuber and rapper KSI from his debut studio album, Dissimulation (2020). The song was produced by S-X. The song was released for digital download and streaming on 22 May 2020 by RBC Records and BMG. An accompanying music video was released on 25 December 2020.

"Domain"
Song by KSI
from the album Dissimulation
Released22 May 2020 (2020-05-22)
Recorded2019
GenreHip hop
Length3:00
Label
Songwriter(s)
Producer(s)S-X
Music video
"Domain" on YouTube

Writing and production

The instrumental was produced by British singer and record producer S-X.[1] He played the instrumental to KSI, who "became obsessed with it" and wrote and recorded a chorus and two verses for the song at the beginning of 2019.[1] KSI recalled, "The beat was actually meant for [British rapper] Ghetts. I think it was sent to Ghetts and either he didn't want it or he just ignored it."[1]

Music and lyrics

Musically, "Domain" is a powerful and pumped-up hip hop track.[2][3] KSI described "Domain" as a "hybrid of rap, grime, and rock".[1] He said, "It's just so powerful. I know [that] whenever I perform this track [live], it's going to go off... It's going to do a madness."[1]

KSI called "Domain" a "YouTube song".[4] The song's lyrics are about how KSI dominates the YouTube platform.[5] KSI explained, "This [song] is major KSI... [It] really, really show[s] my dominance."[1] Speaking about the song's lyrics, KSI said, "I wanted to make a song to show that I’m on a different level when it comes to wordplay."[4] He continued, "I know I killed that song. Lyrically, the bars, everything, the flow."[6] KSI has stated that "Domain" is his favourite track from his debut studio album, Dissimulation (2020).[6] He called "Domain" his "fucking jam" and said that he has "been raving about it" since he recorded it."[6][1]

Commercial performance

In the United Kingdom, "Domain" was excluded from the week's published UK Singles Chart under Official Charts Company rules, along with six other tracks from Dissimulation.[7] "Domain" debuted at number 38 on the UK Audio Streaming Chart, number 28 on the UK Hip Hop and R&B Singles Chart, and number 11 on the UK Independent Singles Chart.[8][9][10]

Music video

On 12 September 2020, KSI tweeted, "Next Friday, I’m gonna drop the best music video I’ve ever done. The best music video any YouTuber has ever done. And possibly the best music video in the world this year."[11] On 15 September 2020, KSI posted a teaser trailer for the music video for "Domain" to his social media pages and announced that the video would be released on 18 September 2020. However, one day before its scheduled release, KSI decided to postpone the release of the video until a pending later date, tweeting, "No video this Friday. Sorry I got you hyped up for nothing. The 'Domain' video can’t drop for many reasons."[12] On 27 November 2020, KSI announced that the music video would be released on 25 December 2020, calling it "the best [and] most unexpected Christmas present [for his fans]".[13]

The music video was co-directed by Konstantin and Guy Davies. The music video was released to KSI's YouTube channel on 25 December 2020 at 11:00 (UTC).[14][15] The video is an action film which heavily features fight choreography.[15] The video is a sequel to the music video for KSI's song "Killa Killa", previously released on 17 July 2020. A behind-the-scenes video of the shoot was released to Konstantin's YouTube channel on 13 January 2021.[16]

Credits and personnel

Credits adapted from Tidal.[17]

  • KSI – songwriter, vocals
  • S-X – producer, songwriter
  • Michalis Michael – mixer
  • Henkka Niemistö – masterer

Charts
Chart performance for "Domain"
Chart (2020) Peak
position
UK Streaming (OCC)[8] 38
UK R&B (OCC)[9] 28
UK Indie (OCC)[10] 11

Release history
Release dates and formats for "Domain"
Region Date Format(s) Label(s) Ref.
Various 22 May 2020
[18]

References
  1. "Dissimulation by KSI / Editors' notes". Apple Music. 22 May 2020. Retrieved 22 May 2020.
  2. "KSI To Release Debut Album 'Dissimulation' on May 22nd". EIN News. 4 May 2020. Archived from the original on 21 July 2020. Retrieved 22 June 2020.
  3. Britton, Luke Morgan (1 June 2020). "KSI: 'A YouTuber doing music leaves a sour taste in people's mouths. They despise it'". NME. Archived from the original on 19 July 2020. Retrieved 1 June 2020.
  4. Homewood, Ben (27 May 2020). "KSI reveals his plan to take over the music industry". Music Week. Archived from the original on 6 July 2020. Retrieved 27 May 2020.
  5. Campbell, Joel (2 May 2020). "KSI ready to drop his album". The Voice. Archived from the original on 28 December 2020. Retrieved 22 May 2020.
  6. Cheatle, Julian (20 May 2020). "Exclusive interview: KSI on his new album Dissimulation and his one-word verdict on Jake Paul's fighting ability". Monsters and Critics. Archived from the original on 28 May 2020. Retrieved 20 May 2020.
  7. Paine, Andre (29 May 2020). "Inside the big chart battle between The 1975 and KSI". Music Week. Archived from the original on 7 June 2020. Retrieved 29 May 2020.
  8. "Official Audio Streaming Chart Top 100". Official Charts Company. Retrieved 29 May 2020.
  9. "Official R&B Singles Chart Top 40". Official Charts Company. Retrieved 29 May 2020.
  10. "Official Independent Singles Chart Top 50". Official Charts Company. Retrieved 29 May 2020.
  11. KSI [@KSI] (12 September 2020). "Next Friday, I'm gonna drop the best music video I've ever done. The best music video any Youtuber has ever done. And possibly the best music video in the world this year" (Tweet). Archived from the original on 12 September 2020. Retrieved 12 September 2020 – via Twitter.
  12. KSI [@KSI] (17 September 2020). "No video this Friday. Sorry I got you hyped up for nothing. The domain video can't drop for many reasons. So yeah, stream loose and soon I'll drop music from my next album soon" (Tweet). Archived from the original on 17 September 2020. Retrieved 17 September 2020 – via Twitter.
  13. KSI [@KSI] (27 November 2020). "On Christmas Day, I'm gonna give you the best most unexpected Christmas Present ever" (Tweet). Archived from the original on 29 January 2021. Retrieved 27 November 2020 – via Twitter.
  14. "KSI - DOMAIN". 25 December 2020. Retrieved 25 December 2020 – via YouTube.
  15. Wynter, Courtney (25 December 2020). "KSI Releases Action-Packed 'Domain' Visuals". GRM Daily. Archived from the original on 25 December 2020. Retrieved 25 December 2020.
  16. "How We Made KSI SUPERHUMAN [DOMAIN Behind The Scene]". 13 January 2021. Retrieved 13 January 2021 – via YouTube.
  17. "KSI / Dissimulation / Credits". Tidal. Archived from the original on 16 January 2021. Retrieved 22 May 2020.
  18. "KSI Releases Debut Album (Dissimulation) And New Music Video 'Cap' Featuring Offset". EIN News. 22 May 2020. Archived from the original on 17 July 2020. Retrieved 22 May 2020.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.