Downy

Downy, also known as Lenor in Europe, Russia and Japan, is an American brand of fabric softener produced by Procter & Gamble and sold in the United States. It entered the U.S. test market in August 1960 and went nationwide in December 1961. It was also sold in the Philippines, Malaysia, Indonesia, Singapore, Thailand, Vietnam, South Korea, Egypt, Kenya and Latin America.

Downy
Logo of Downy used from 2015.
OwnerProcter & Gamble
CountryUnited States
Introduced1960 (1960)
Related brandsLenor (Europe, Russia and Japan)
MarketsWorldwide
Websitehttp://downy.com/

Lenor is a brand name of fabric softener and dryer sheets, also produced by Procter & Gamble, sold in Europe, Russia and Japan. Lenor fabric softener had entered China in 2007[1] but ceased later.[2] Scent beads under the brand Downy have been sold in China since Dec. 2017.[3] Plans to rebrand Lenor as Downy in the UK were dropped in 2002.[4] In the UK, the word “downy” is an offensive term for a person with Down Syndrome, or for someone with any intellectual disability.

For the company's national and international experience in sustainable development, and eco-friendly products, the Environment Possibility Award conferred the "Environmental Heroes of the Year" to Downy in 2020.[5]

Amy Sedaris and Tituss Burgess are the talents hired to promote the Downy/Lenor Unstopables In-Wash Scent Boosters range in both the US and the UK. The commercials were filmed by Grey Advertising.

The logo of Downy used until 2015. (still used in certain countries)

See also

References
  1. "P&G fabric softener brand 'Lenor' entered the market in China". PG.com.cn.
  2. "宝洁为我这些错误付出的代价高达10亿元".
  3. "宝洁中国".
  4. Week, Marketing (2002-04-25). "P&G ditches UK Lenor rebranding". Marketing Week. Retrieved 2019-01-25.
  5. "Downy Fresh Protect April Fresh won the 2020 "Environmental Heroes of the Year"". A.A. Environment Possibility Award. Retrieved 2020-12-27. line feed character in |title= at position 60 (help)
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