Joy (dishwashing liquid)

Joy dishwashing liquid is a major brand of dish-cleaning detergent product that is owned by JoySuds, LLC. The brand was previously owned by U.S.-based personal and cleaning products manufacturer and marketer Procter & Gamble.

Joy

Product type	Dishwashing
Owner	JoySuds, LLC
Country	United States
Introduced	1949 (1949)
Previous owners	Procter & Gamble (United States, Canada, and Latin America only)
Website	www.joysuds.com

First introduced to the U.S. in 1949,[1] Joy was an early example of a product being reformulated to include the fragrance of lemons and helped begin the overall trend toward citrus-scented cleaning products. Joy is designed for use in the hand washing of dishes, not automatic dishwashers, and as such also contains emollients designed to protect the user's hands from drying out.

The product was an early and long-term sponsor of several "soap operas", including the long-running pioneering soap Search for Tomorrow. There are several kinescopes existing of 1950s' "soap operas" containing these commercials, usually with the famous slogan, "From grease to shine in half the time".

The Joy brand was introduced into Japan during the 1990s, where it became market leader for a period of time.

Available in both "non-ultra" and "ultra" (concentrated) strengths, Joy remains one of the most recognizable dish brands in North America, with a loyal customer following across the US and Latin American retail markets. Although Joy’s stapled lemon fragrance remains its most widely distributed line, Orange Joy has grown in popularity in recent years. The brand also offers a commercial grade detergent formula, Joy Professional, which is commonly used in restaurant, hotel and other commercial settings due to its high concentration of surfactants and cleaning effectiveness.[2]

JoySuds, LLC was formed in November 2019 to acquire the Joy and Cream Suds brands for the US, Canada and certain other Latin American and Caribbean territories from the Procter & Gamble Company.[3]