Drushyam

Rajkumar Sethupathi acquired the rights to remake Jeethu Joseph's Malayalam film Drishyam (2013), which starred Mohanlal, Meena and Asha Sarath in the lead roles. Following Kamal Haasan's suggestion, Sethupathi chose Daggubati Venkatesh to play the lead role in the Telugu version.[4] Haasan previously met Venkatesh in Goa and advised him to act in a film that challenges him as an actor. Venkatesh, along with his brother Daggubati Suresh Babu, then watched Drishyam. Suresh Babu joined Sethupathi as a co-producer, while Sripriya was approached to direct the film. This was Venkatesh's first collaboration with a female director. It was also his first non-commercial film.[5] Based on Sripriya's and Sethupathi's previous collaboration with Suresh Balaje and George Pius's Wide Angle Creations (on Malini 22 Palayamkottai), the production house was given the contract for this film.[6]

After Drishyam's Telugu remake was confirmed, Haasan called Venkatesh to tell him that he was happy that Venkatesh was going to reprise Mohanlal's role from the original.[7] After considering other potential titles, Drushyam was finalised because of its relevance to the film's storyline. 'Darling' Swami and the Paruchuri brothers wrote the dialogues.[7] The film had its formal launch ceremony on 21 February 2014 in Hyderabad.[8] Sharreth composed the music. S. Gopal Reddy took charge of the film's cinematography and Marthand K. Venkatesh its editing.[9] With this film, Suresh Productions completed its golden jubilee in Telugu cinema as a production and distribution company.[10]

When I played Anu in the Malayalam version I found it very difficult, because the character is complex. However, it was easier when I did the Telugu one because I had done the same role once before. One of our associate directors happens to be a Malayali and he would write out my dialogues in Malayalam for me. Everybody else would help me with the pronunciation.

— Esther, in an interview with The Hindu in July 2014.[11]

Meena reprised her role from the original, marking her comeback to Telugu cinema after sixteen years. It was her fifth collaboration with Venkatesh.[12] She called her character "innocent, vulnerable, emotional, sweet, funny and strong all at the same time", adding that she was initially sceptical to play a mother to adolescents because Telugu film sensibilities were different from that of Malayalam ones, but accepted it due to the script's novelty.[13] Nadhiya was selected to play Asha Sarath's role of a police officer from the original.[14] She confirmed later that she would be playing an Inspector General of Police, which is a role she found being "almost like a role of a lioness that is trying to protect her family and yet is ferocious from the inside", calling it a "challenging and different" one.[15]

A casting call was announced by Suresh Productions for the roles of Venkatesh's daughters in the film.[16] They were looking for a girl aged 14–17 years to play the role of the elder daughter named Anjali, and another aged 8–12 years to play her younger sibling, Anu.[16] Esther Anil was confirmed to reprise her role as the younger sister.[17] Kruthika Jayakumar, a 17-year-old science student from Bangalore, was selected to play the role of elder sister in the film. This happened when a Malayalam filmmaker visited her dance performance in Thiruvananthapuram, and was struck by her expressions and photogenic features. He suggested that she pursue a career in the film industry.[18] She referred to her character as a simple and vulnerable girl, who gets exploited. Her family is her world and she is particularly attached to her father.[18] Kalabhavan Shajon was initially reported to reprise his role of a corrupt police officer from the original,[19] but Ravi Kale was chosen instead.

Chaitanya Krishna confirmed his inclusion in the cast by the end of March 2014.[20] In late April 2014, Naresh was chosen to play an important role in the film, which he later described as one of the best roles of his career.[21] Roshan Basheer was selected to reprise the role of Varun, the son of the Inspector General of Police, in the remake. He did not feel that he was being typecast and he accepted the role, adding that it is not often that a Malayalam actor gets a chance to act in the Telugu films.[22]

To play that character and portray a victim of exploitation was a good experience. It was a little easier for me to bring out those emotions on screen thanks to my training in dance, which teaches you to be in touch with yourself and express yourself.

— Kruthika Jayakumar, in an interview with The Hindu in July 2014.[18]

During the pre-production phase, Venkatesh allocated bulk dates and the film's shoot was expected to be completed in a single schedule.[6] Principal photography began in the locales of Kerala on 8 March 2014.[23] Filming continued in the Idukki district of Kerala, where the original was primarily shot. The film's spokesperson told IANS that most of the film would be shot in Kerala, at locations similar to the original, except for a few scenes.[24] Sripriya chose Kerala for two reasons – its greenery, and to avoid local interference from crowds that would ensue if shot in Andhra Pradesh, where Venkatesh is a star.[25] After filming crucial scenes at a few villages near Kochi for more than three weeks, the film's unit shot at Araku and Simhachalam beginning mid April 2014.[26] Subsequently, they planned to continue at Vizianagaram.[27]

The film's shooting reached its final stages at Hyderabad in late May 2014, and the post-production phase began.[28] A statement from the film's unit on 8 June 2014 stated that the principal photography had been wrapped up and post production work was under way, targeting a July 2014 release.[29]

The violence in the pre-climax sequences was toned down to match the sensibilities of the Telugu audience after Venkatesh expressed scepticism as to whether the audience would accept him getting beaten up badly in the police station.[30] During set construction for the police station and the house in the film, the producer and the director wanted to get rid of some coconut trees. However, art director Vivek managed to erect those sets without cutting down any trees.[31]

A press release on 6 July 2014 stated that Suresh Productions and iDream Media, a South Indian digital content and entertainment company, would distribute the film overseas.[39] Errabus distributed the film in the United Kingdom. It released in London's renovated and then-full-digital East Ham Boleyn Cinema with a 7.1 sound system.[40] The film was released on 64 screens across the United States, with premieres on 10 July 2014. It was also released in the overseas markets of Singapore, Malaysia and Tanzania in East Africa.[41]

The film's first look poster featured a photograph of Venkatesh, Meena, Kruthika Jayakumar and Esther with a police station in the backdrop. The title had the tag line "Kanipinchedantha Nijam Kaadu" (Visuals may be deceptive).[42] A promotional campaign titled "My best memories with my father" was launched on 13 June 2014 by Venkatesh and his father D. Ramanaidu. Participants were directed to submit their best memories along with supporting pictures to a marketing page on Facebook, or via email, with the winner being granted an opportunity to meet Venkatesh in person. The film's team also invited Twitter users to upload photos of themselves with their fathers to celebrate "Fathers' Day Week", beginning 15 June 2014. A selfie featuring Venkatesh and his son Arjun was released as well.[43]

More than a week later, on 22 June 2014, the filmmakers launched a jigsaw puzzle on Facebook as part of the film's promotion, featuring several scenes related to the film. The game enabled users to win prizes every day. The idea behind this jigsaw puzzle was to "escalate the drama and the suspense of the film".[44] The film's theatrical trailer, 110 seconds long, was released on 3 July 2014.[45] Around ₹30—40 million were spent on the film's promotions.[2]

The film's satellite rights were sold to Gemini TV of Sun Network for ₹55 million in mid-July 2014.[46] Suresh Babu revised the sale to ₹200 million, as a three film package including Gopala Gopala and Bhimavaram Bullodu, both co-produced by him.[47] Drushyam had its global television premiere on 15 February 2015 at 6 p.m. IST.[48] It registered a TRP rating of 18.61 which was reportedly one of the best ever in the history of Telugu cinema. In comparison, two other successful Telugu films of 2014, Race Gurram and Manam, which incidentally also aired on Gemini TV, registered a TRP rating of 15.6 and 15.7 respectively.[49]

According to International Business Times India, the film received positive feedback from critics.[50] Ranjani Rajendra of The Hindu called the film a "compelling thriller that does not disappoint", adding that what the film "boils down to is two sets of parents desperate to ensure their children's wellbeing and makes for a good watch".[51] Sandhya Rao of Sify stated, "For the first time in Telugu cinema do we see such an intense film. After a long time we are seeing a film that comes with nail-biting sequences. Superior performance, incredible screenplay and exhilarating suspense!" She called Drushyam a "highly recommended watch".[33]

Suresh Kavirayani of Deccan Chronicle gave the film 3.5 out of 5 stars. He stated that the film is not "a regular song, dance and action entertainer. It is completely a screenplay-based film where every character plays an important role. The story showcases family bonding and also takes one on a thrilling ride", adding that the film's story "calls for some brilliant acting and the cast has done justice to their roles".[52] Hemanth Kumar of The Times of India also gave the film 3.5 out of 5 stars and called it an "ode to classic style of filmmaking — clinical in its approach and hits just about the perfect notes to keep the audience hooked, without much gimmickry", adding that the film's biggest achievement is that it "respects our intelligence and reinforces the principle that story-telling isn't a dying art".[53]

Shekhar of Oneindia Entertainment gave the film 3.5 out of 5 stars and called it a "good suspense thriller which will be a treat for family audience", and stated "the second half of the film is simply superb and the suspense element makes you sit on the edge of the seat and watch the movie biting your nails. The climax is also good and it makes the viewers to walk out of the cinema hall with a contented heart".[34] IndiaGlitz gave the film 3.5 out of 5 stars and stated, "The biggest strength of Drushyam is not its genre, but the fact that an excellent screenplay has been written around too less characters for a movie of this genre and without sub plots and the like", and added that "Drushyam is edge-of-the-seat, but it doesn't demand the audience to connect the threads. An unconventional film, this film is refreshing as it is not formulaic".[54]

The film collected a distributor share of approximately ₹15.5 million (US$220,000) at the AP/Telangana box office on its first day. It held strong on the second day, collecting almost 80% of the first day's share, resulting in a two-day total of ₹27.5 million (US$390,000).[55] By the end of its first weekend, Drushyam collected a total of approximately ₹46.5 million (US$650,000) at the AP/Telangana box office.[56] Trade analyst Trinath told IANS that the film in fact collected ₹52.3 million (US$730,000) in its opening weekend.[57]

In the United States, the film collected ₹4.51 million (US$63,230) in two days, including preview shows, which trade analyst Taran Adarsh referred to as "a good start".[55] By the end of its first weekend in the US, Drushyam collected a total of approximately ₹13.9 million (US$194,878).[58] With this, the film managed to surpass the second weekend collections of Bobby Jasoos (released a week earlier), but failed to beat the first weekend collections of Humpty Sharma Ki Dulhania (released on the same date).[56]

By the end of its first week, the film collected ₹95 million (US$1.3 million) nett at the global box office.[2] At the ten-day mark, global collections rose to ₹131 million (US$1.8 million), with ₹103.5 million (US$1.5 million) earned at the AP/Telangana box office and the remaining ₹27.5 million (US$390,000) from markets throughout the rest of India and overseas.[59] The film collected a total share of ₹152 million (US$2.1 million) at the global box office in two weeks and was declared "a hit venture".[60] By the end of its lifetime, the film collected a total share of ₹200 million (US$2.8 million) at the global box office and was declared "a super hit".[3] With this, Drushyam became one of the highest grossing Telugu films of 2014.[61]