Easypaisa

Easypaisa is a Pakistani mobile wallet, mobile payments and branchless banking services provider.[2] It was founded in 2009 by Telenor Pakistan in partnership with Tameer Bank, which was renamed to Telenor Microfinance Bank in 2017.[3]

Easypaisa
TypePrivate
IndustryMobile financial services
Founded2009 (2009)[1]
HeadquartersKarachi, Pakistan
Key people
Mohammad Mudassar Aqil (President & CEO)
ProductsMobile payments/Digital wallet
ParentTelenor Microfinance Bank
Websitewww.easypaisa.com.pk

It also provides digital payment service through QR code in partnership with MasterPass and is the only GSMA mobile money certified service in Pakistan.[4]  

Easypaisa was initially launched as a money transfer service through Unstructured Supplementary Service Data (USSD) channels. In 2016, Easypaisa mobile app was launched to carry out a host of financial transactions other than money transfer. [5]

Easypaisa is the branchless banking service of Telenor Microfinance Bank which is jointly owned by Telenor Group, one of the world’s largest telecommunications company across the Nordics and Asia with 186 million customers, and Ant Group, an affiliate company of Alibaba Group and the operator of the world's leading open digital lifestyle platform, Alipay.

History

Easypaisa was launched in 2009 by Telenor Pakistan in partnership with Tameer Bank, which was later renamed as Telenor Microfinance Bank.[1]

See also

References
  1. Shaikh, Ayesha (26 June 2018). "Making Telenor Bank the change agent for microfinance and e-commerce". Aurora Magazine.
  2. Riaz, Rohama (September 12, 2018). "Are e-wallets the future of transaction in Pakistan? It's likely". DAWN.COM.
  3. "Tameer Microfinance Bank rebranded to 'Telenor Bank'". TechJuice. 2017-03-27. Retrieved 2020-11-09.
  4. "GSMA launches Global Mobile Money Certification - Pakistan's Easypaisa among first certified providers". Tech Prolonged. 2018-04-12. Retrieved 2020-11-09.
  5. Yawar, Samir. "EasyPaisa Launches App to Completely Manage Your Mobile Wallet Account". Retrieved 2020-11-09.

[1]


  1. Publisher, Zivallo. "Easypaisa and PayFast Collaborate to Accelerate Online Payments in Pakistan". Zivallo. Zivallo Publishers. Retrieved 12 September 2020.
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