F45 Training

F45 Training is an international fitness community that has over 1,750 studios in 45 countries across Australia/Oceania, North America, South America, Asia, Europe and Africa.[1] It is currently one of the fastest growing fitness franchises globally,[2] with over 550 in Australia and over 650 in the United States.[3] The fitness franchise was launched in 2011 by Adam Gilchrist and Rob Deutsch as part of a move to modernize gym participation.

F45 Training
IndustryHealth club, fitness, gym
FoundedSydney, Australia (2011 (2011))
FounderAdam Gilchrist, Rob Deutsch
Headquarters
Los Angeles
,
U.S.
Number of locations
45 countries
547 (Australia)
81 (New Zealand)
666 (United States)
10 (Europe)
6 (South Africa)
200 (Canada)
22 (Middle East)
60 (United Kingdom)
105 (Asia)
Key people
  • Adam Gilchrist (Co-founder and CEO)
  • Rob Deutsch (Co-founder)
  • Mark Wahlberg (Investor)
  • John Florey (CEO of FOD Capital)
Websitef45training.com

About

F45 offers thousands of exercises, customized training systems, circuit movement patterns, timing modules and workouts that change on a daily basis. Each F45 studio has access to these training systems. Integrated technology is a key aspect of the systematic aesthetic – with the same video workout demonstrations and F45 DJ playlists played across all studios.[4] Its drawing capacity is its 45-minute session that combines high-intensity interval training (HIIT), functional training and circuit training. The fusion of interval, strength and cardiovascular training is targeted at burning fat while building lean muscle.[5]

Programs

Programs are constantly being created and changing, with more than 36 different workout experiences.

History

In 2012, the first F45 studio launched in Sydney's Paddington, New South Wales.[6] It was here that Rob Deutsch took the time to work on the fitness model within the studio each day. After the success of its first studio, Deutsch enlisted the help of franchisee expert, Adam Gilchrist, who quickly became his business partner when they decided to franchisee the F45 business.[7] In 2013, Gilchrist and Deutsch sold their first F45, and in 2014 they began a franchise roll-out in Sydney with 15 franchises bought by members of the original F45 studio in Sydney's Paddington, New South Wales.[7]

Off-shore expansion

In 2015, the duo sold their first off-shore franchise in New Zealand. This marked a 2-year milestone of 250 franchises in the Oceania region. In 2015, Gilchrist and Deutsch sold their first F45 studio in the United States,[7] sparking a rapid US expansion. That same year, F45 also launched in India, with the help of Australian cricketer Brett Lee and Indian cricket legend VVS Laxman.[8] The first store opened in Hyderabad — the capital and largest city of the Indian state of Telangana. This triggered an expansion with many more studios opening in major Indian cities, such as Bangalore, Chennai, Raipur and Gurgaon.[9]

In 2017, Gilchrist and Deutsch entered the United Kingdom with 50 franchises sold—35 of which opened in London, and 15 across Brighton, Bournemouth, Birmingham and Manchester.[10]

Between 2017 and 2018, F45 launched the beginning of its European growth strategy, opening studios in Finland, Switzerland, Czech Republic and Germany. F45 simultaneously increased its US presence through its Collegiate Program, which entailed a partnership between F45 and U.S. colleges in an effort to permeate the young influential group of individuals.[11]

In the first half of 2019, the fitness franchise secured a deal to open studios in Afghanistan and Iraq, as well as in Kenya and Mauritius in Africa – taking their presence to over 40 countries.[12] In 2019, Mark Wahlberg Investment Group and FOD Capital announced that they were buying a minority stake in the F45 business. It is reported that this investment will facilitate further global expansion for the company. The deal values the company at US$450 million (AU$672 million).[13]

In June 2019, the fitness franchise launched Prodigy, a new training program for teens/adolescents.

Products and services

There are a number of different products and services that make up the F45 brand:

Team training

The 45-minute group workout classes are F45's main offering. Each workout is led by 2 trainers who are there to offer correctional support or modifications.[14]

F45 Challenge

The F45 Challenge is based upon a holistic model that encompasses fitness, nutrition and lifestyle.[15] It runs for 45 days and offers its members training and nutritional coaching through a digital app that includes daily meal plans and calorie tracking. There is also an option to receive delivered meals to your doorstep. Its drawing card is its rapid physical transformation, as well as the cash prizes for male and female participants (each F45 studio conducts its own Challenge). The before and after Challenge photos have become a notable aspect of the fitness brand, showcasing images of members' physical progress from the beginning and end of the Challenge.[16] Their circulation on the web and around social media has been a key aspect of F45's marketing and engagement efforts.

Prodigy classes

Prodigy is an additional, more recent service offered by F45, designed to provide adolescents with greater strength, mobility and increased well-being. It is a group-based exercise class that caters for kids (between 11 and 17) of different fitness levels and capabilities. Through teaching functional movements, it aims to increase motor skills to develop coordination, balance, and muscle strength, and to promote bone density and muscle development.[17]

Equipment

F45 uses a number of basic functional equipment within a relatively small space, with equipment varying day-to-day depending on what type of session it is. Common equipment includes: mat, resistance band, bench, bosu balance trainer, exercise ball, kettlebell, dumbbell, medicine ball, sand bag, battle ropes, weights, barbell, exercise bike, indoor rower, sled.[18] Heart rate monitoring equipment during training using the F45 LionHeart.

Awards

The franchise ranked 68th on Entrepreneur's Franchise 500 in 2020,[19] and 297th in 2019, as well as #13th on Entrepreneur's Fastest Growing Fitness Franchise 500 in 2020.[20] They also were named one of Fast Company's 'Most Innovative Wellness Companies of 2020.'[21]

References
  1. Sorich, Sonya (31 January 2020). "Fast-growing fitness chain says it's coming to Midtown's Press Building". Sacramento Business Journal Online – via Dow Jones Factiva.
  2. Bell, Lee. "Innovation And F45: How Technology Has Fueled The World's Fastest-Growing Fitness Studio". Forbes. Retrieved 2 February 2020.
  3. "Find a studio". F45 Training. Retrieved 2 February 2020.
  4. Network, Australian Fitness. "WHAT IS…? F45 TRAINING". Australian Fitness Network. Retrieved 19 February 2020.
  5. Milligan, Carley (14 February 2020). "Mark Wahlberg-backed fitness concept coming to Baltimore". Baltimore Business Journal Online – via Dow Jones Factiva.
  6. "Genius way $42m Aussie CEO made his millions". NewsComAu. 17 October 2018. Retrieved 3 February 2020.
  7. "About Time You Met: Rob Deutsch, Founder and CEO of F45". About Time Magazine. Retrieved 5 February 2020.
  8. "F45 expands with first Indian studio opening – Australasian Leisure Management". www.ausleisure.com.au. Retrieved 7 February 2020.
  9. ANI (16 February 2018). "F45 to open over 100 studios in India by 2020". Business Standard India. Retrieved 7 February 2020.
  10. "F45 expands UK presence with 50 franchises sold – Australasian Leisure Management". www.ausleisure.com.au. Retrieved 5 February 2020.
  11. "1500 studios for F45 by the end of 2018". Inside Franchise Business. 22 August 2018. Retrieved 19 February 2020.
  12. "F45 to open studios in Afghanistan and Iraq – Australasian Leisure Management". www.ausleisure.com.au. Retrieved 10 February 2020.
  13. "Mark Wahlberg Backs Australian Fitness Franchise F45 Training". Bloomberg.com. 18 March 2019. Retrieved 10 February 2020.
  14. "Doral FL F45 Functional Fitness Training February Eight Week Challenge Launched". Newswire. Retrieved 19 February 2020.
  15. Raphael, Rina (14 January 2020). "The gym of the future will be virtual, gamified, and totally immersive". Fast Company. Retrieved 10 February 2020.
  16. Rossi, Carina (23 November 2019). "The Body Transformation That Took Only 8 Weeks". POPSUGAR Fitness Australia. Retrieved 10 February 2020.
  17. "Welcome to F45 Prodigy" (n.d.) F45. Retrieved 19 February 2020.
  18. "F45 cost: why it's worth paying, according to an F45 tragic". coach.nine.com.au. Retrieved 20 February 2020.
  19. "2020 Franchise 500 Ranking Page 2". Entrepreneur. Retrieved 20 February 2020.
  20. "2019 Franchise 500 Ranking Page 6". Entrepreneur. Retrieved 20 February 2020.
  21. Company, Fast (10 March 2020). "The most innovative wellness companies of 2020". Fast Company. Retrieved 21 May 2020.
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