FHTML

FHTML (Fluid Hyper Text Markup Language) or FluidHtml is an interpreted markup language[1] that renders in Adobe Flash.[2] Rich Internet applications are globally popular, but most are not easy to learn, and generate pages that are not amenable to search engine optimization;[3] FHTML was created to deal with these issues. FHTML can be used with server-side web technologies such as Java, .NET Framework and PHP, and includes a layout engine that is more flexible than CSS.[3] FHTML is compatible in all major web browsers,[3] and allows web developers to create rich web functionality using easy HTML-like code.[4] Development of the language went through private beta testing,[5] and was planned to be opened for beta testing sometime in 2010.[5]

HTML
Comparisons

Advantages

FHTML has the ease of use and search engine optimization of HTML,[6] and does not need to be compiled like Flex, Silverlight, and Flash.[1] Websites and schools can use the technology for free without support. FHTML runs on 95% of current browsers with no additional plug-ins or download required.[4] It supports 3D computer animation natively, and reduces total cost of ownership for a business.[4] .NET, Python, Java, PHP, and Ruby developers can all write FHTML in their original language.[1]

Criticism

As search engines like Google and Yahoo gradually become more proficient at indexing the content of Flash files, a critic wonders, "does FluidHTML really fix anything that isn’t already steadily improving?"[7]

Examples

Auction house Sotheby's uses FHTML for its online retail catalog.[8]

References
  1. "TC50: FluidHTML Wants To Rewrite The Web With Flash-like HTML". TechCrunch. 2009-09-14.
  2. "FluidHtml". FHTML, Inc.
  3. "Fluid HTML". CrunchBase. 2010.
  4. "FHTML Launches New Markup Language for Rich Media at TechCrunch 50 2009". Enhanced Online News.
  5. "FluidHtml / Get". fluidhtml.
  6. "FHTML Selected to Present Its Groundbreaking FluidHtml Programming Language at the 12th Annual MIT Venture Capital Conference". business wire.
  7. "FluidHTML: A Markup Language That Generates Flash Content". flashspeaksactionscript.com. 2009-09-16.
  8. Ariel Schwartz (2009-09-14). "Can FluidHTML Make Flash Popular Again?". FastCompany. Archived from the original on 2009-09-22.
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