First Time (Robin Beck song)

"First Time" is a song recorded by Robin Beck for her second album, Trouble or Nothin'. Her first significant chart hit, it was released in 1988, and was originally recorded for a Coca-Cola commercial in 1987. It was initially released in the United States on January 31, 1988, and subsequently released as a single. The power ballad[1] was released in the UK in October 1988 and climbed to No. 1 and spent three weeks there in November and December 1988, spending 14 weeks in total in the UK Singles Chart.[2] The song additionally reached number one in Austria, Germany, Greece, Ireland, the Netherlands, Norway and Switzerland.

"First Time"
Single by Robin Beck
from the album Trouble or Nothin'
ReleasedOctober 14, 1988
Recorded1988
GenreRock
Length3:17
LabelMercury, Metronome
Songwriter(s)Gavin Spencer, Tom Anthony, Terry Boyle
Producer(s)Gavin Spencer, Tom Anthony
Robin Beck singles chronology
"Sweet Talk"
(1979)		 "First Time"
(1988)		 "Save Up All Your Tears"
(1989)

Critical reception

Bill Coleman from Billboard wrote, "Fledgling rock vixen takes another shot at radio approval with this well-sung power ballad."[3]

Music video

There were two (completely different) professionally filmed music videos for the single. One is almost exclusively performance footage of Beck and her band, shot in a style used by many hair metal acts of the late 1980s. The other version is a "concept" video: At the beginning, Beck is seen in her bathroom, applying mascara and checking her hair, then makes a quick phone call. She goes through her apartment with scenes of her with her boyfriend. She looks out of a window before watching television (more scenes of her with her boyfriend). She flips through a magazine on the mantelpiece (more scenes), then makes another phone call. At the end of the video, the doorbell rings. Beck turns the television off and answers the door, but the person behind the door cannot be seen.[4]

Track listings
12" maxi
  1. "First Time" (remix) — 3:18
  2. "First Time" (7" version) — 3:17
  3. "First Time" (instrumental) — 3:18
7" single
  1. "First Time" — 3:17
  2. "First Time" (instrumental) — 3:18
CD maxi
  1. "First Time" — 3:17
  2. "First Time" (instrumental) — 3:18

Charts

Cover versions

At that time, in 1988, the song was covered in a Spanish version for the Latin American Coca-Cola campaign by Mexican singer Rocío Banquells, under the title Primera Vez, released on her album En El Alambre. This version became #1 for several weeks in most of the Spanish language territories.

In 1999, Polish singer Kasia Kowalska recorded a Polish-language version of the song for the Polish Coca-Cola campaign, under the title "Chcę zatrzymać ten czas". Polish singer Margaret also recorded her version of the song for Polish Coca-Cola commercial titled "Smak radości".[21] It was released for digital download on 16 April 2015.[22]

Unique version

In 2003, the song was covered by Unique which achieved minor success in Switzerland.

Track listings
CD maxi
  1. "First Time" (radio edit djs@work RMX) — 3:12
  2. "First Time" (video mix free power mix) — 3:48
  3. "First Time" (club mix Patrick Bnton RMX) — 6:38
  4. "First Time" (Ibiza groove mix zero G RMX) — 5:48
  5. "First Time" (trance club mix Unique & toxic RMX) — 7:28
  6. "First Time" (extended mix djs@work RMX) — 6:52
  7. "First Time" (extended mix free power 4 hypnotic) — 6:35

Charts
Chart (2003)1 Peak
position
Swiss Singles Singles[23] 61

Sunblock version

In 2006, Sunblock, an electronic music group from Sweden recorded a cover of the song with Robin Beck for their second single and it became their second Top 10 hit, charting at #9 on the UK Singles Chart (see 2006 in British music).

Charts
Chart (2006)2 Peak
position
Finnish Singles Singles[24] 6
Dutch Mega Top 100[24] 48
Eurochart Hot 100[25] 27
Irish IRMA Singles Singles[9] 10
Spanish Singles Singles 8
Swedish Singles Singles[24] 32
UK Singles Singles[26] 9

Notes
  • The Erasure's 1994 song Always sounds like the Robin Beck's song "First Time".

See also

References
  2. Roberts, David (2006). British Hit Singles & Albums (19th ed.). London: Guinness World Records Limited. pp. 494–5. ISBN 1-904994-10-5.
  3. Coleman, Bill (February 3, 1990). "Single Reviews" (PDF). Billboard. p. 85. Retrieved October 28, 2020.
  4. "Robin Beck - The First Time". YouTube. January 5, 2009. Retrieved March 30, 2014.
  5. "Response from ARIA re: chart inquiry, received March 7, 2017". Imgur.com. Retrieved March 21, 2017.
  6. "First Time", in various singles charts Lescharts.com (Retrieved February 19, 2008)
  7. Danish Singles Chart 10 February 1989
  8. "Top 3 Singles in Europe" (PDF). Music & Media. March 4, 1989. p. 26. Retrieved September 25, 2020.
  9. Irish Single Chart Irishcharts.ie Archived June 3, 2009, at WebCite (Retrieved February 19, 2008)
  10. "Nederlandse Top 40 – week 1, 1989" (in Dutch). Dutch Top 40 Retrieved December 31, 2017.
  11. "Dutchcharts.nl – Robin Beck – First Time" (in Dutch). Single Top 100. Retrieved December 31, 2017.
  12. Salaverri, Fernando (September 2005). Sólo éxitos: año a año, 1959–2002 (1st ed.). Spain: Fundación Autor-SGAE. ISBN 84-8048-639-2.
  13. UK Singles Chart Official Charts Company (Retrieved August 4, 2008)
  14. {{cite web|url=https://worldradiohistory.com/hd2/IDX-UK/Music/Archive-Music-Media-IDX/IDX/80s/89/M&M-1989-02-11-OCR-Page-0010.pdf#search=%22robin%20beck%20first%20time%22%7Ctitle=Music & Media |access-date=February 1, 2021)
  15. 1989 Austrian Singles Chart Austriancharts.at (Retrieved August 4, 2008)
  16. "Eurochart Hot 100 of 1989" (PDF). Music & Media. Vol. 6 no. 51. 23 December 1989. p. 6. Retrieved 17 January 2020 – via American Radio History.
  17. 1989 Swiss Singles Chart Hitparade.ch Archived November 5, 2013, at the Wayback Machine (Retrieved April 20, 2008)
  18. "French single certifications – Beck Robin – First Time" (in French). InfoDisc. Select BECK ROBIN and click OK. 
  19. "Gold-/Platin-Datenbank (Robin Beck; 'First Time')" (in German). Bundesverband Musikindustrie.
  20. "The Official Swiss Charts and Music Community: Awards (Robin Beck; 'First Time')". IFPI Switzerland. Hung Medien.
  21. "Pocałuj Radość – gwiazdorska kampania Coca-Coli z okazji 100 urodzin kultowej butelki" (in Polish). Media2. 3 April 2015. Archived from the original on 11 April 2015. Retrieved 3 May 2016.
  22. "Smak Radości – Single by Margaret". iTunes Store (PL). Archived from the original on 16 February 2016. Retrieved 11 November 2016.
  23. "First Time" by Unique, in Swiss Singles Chart Hitparade.ch (Retrieved April 20, 2008)
  24. "First Time" by Sunclub, in various Singles Charts Lescharts.com (Retrieved April 10, 2008)
  25. Billboard Billboard.com (Retrieved April 10, 2008)
  26. UK Singles Chart (Sunblock version) Official Charts Company (Retrieved August 4, 2008)
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