Floricienta

Floricienta (American Spanish: [floɾiˈsjenta]; known in English as Flinderella) is an Argentine juvenile musical telenovela based on the Cinderella story. It originally aired from 2004 to 2005, but continues to be broadcast in almost 70 countries. Some international channels airing Floricienta are TVE International, Disney Channel Latin America, Cartoon Network and Disney Channel Europe. It is also available in the United Kingdom on the Sky satellite lineup.

Floricienta
Florencia Bertotti starring as Florencia 'Flor' Fazzarino-Santillán Valente in the Argentine soap opera Floricienta.
Created byCris Morena
Opening themeFloricienta (1)
Corazones al Viento (2)
Florencia Bertotti
Country of originArgentina
Original languageSpanish
No. of seasons2
No. of episodes361 (175 & 186)
Production
Running time45 min
Release
Original release15 March 2004 (2004-03-15) –
2 December 2005 (2005-12-02)
Chronology
Followed byAlma Pirata
External links
Website

The lead roles were portrayed by two-time Martín Fierro-Award-winning actress Florencia Bertotti, Juan Gil Navarro, Isabel Macedo, Fabio Di Tomaso and Benjamín Rojas. The show was created by Cris Morena and was produced by Cris Morena Group in association with RGB Entertainment.

The series became a global phenomenon for children and teens throughout Latin America, Israel and various parts of Europe.

The telenovela spawned over 200 licensed products. The tour was attended by over 1 million people in Latin America and Israel including over 100 concerts in Teatro Gran Rex, ten shows in Luna Park stadium and four at Estadio Vélez, all in Buenos Aires.

The show was adapted by Bandeirantes in Brazil (Floribella), SIC in Portugal, TVN in Chile, RCN Televisión in Colombia and Televisa in Mexico. In an interview with Radio 10, Cris Morena announced she sold the Latin American rights for Disney Channel.

Overview

Cris Morena surprised again with Floricienta, which was her biggest hit since Chiquititas '98 in Argentina and her biggest international hit alongside Rebelde. The title, Floricienta, is a mix of Flor (the main character, Florencia, nickname) with Cenicienta (Cinderella).

Floricienta was a modern re-telling of Cinderella. The story was especially developed by Cris as a starring-vehicle for Florencia Bertotti which was cherry-picked by the producer.[1]

There are a few similarities between the show and another Cinderella modern re-telling, the movie A Cinderella Story such as the Converse sneakers instead of the glass slipper, but the movie and the show were in production at the same time. (Floricienta premiered on Canal 13 in March 2004, while the movie debuted in the United States in July).

Floricienta was critically acclaimed for its fun storyline, dialogue, creative editing, post-production and the charisma of the main actress, Florencia Bertotti. It became the biggest licensing brand in Argentina in 2004 and 2005. Over 300 licensed products were available during the shows two-years run and even Floricienta branded apples were put on market.[2]

Floricienta started with 14 points in its first episode. The show achieved ratings of over 30 points with the death of Federico at the end of the first season, being the biggest Cris Morena produced hit in history, even topping Chiquititas 98 ratings. The first season was the highest-rated afternoon-slot show in Canal 13 history.[3]

After the huge twist in the end of the first season, many fans of Federico didn't liked how the story turned out after his death and drifted away from the show. The ratings for the second season suffered because of that, but the show continued to be huge and won its time-slot. The TV show ended with Floricienta marriage in front of a huge live audience and the finale was also a hit, with 25 points.

Floricienta, as most Cris Morena productions, had a huge Broadway style live musical in Teatro Gran Rex during the Winter vacations. Demand for tickets were extremely high with some concerts selling out in less than five minutes. In 2004, to satisfy the demand, the cast played two concerts at Estadio Vélez Sarsifield with over 80.000 people attending.

In 2005, another musical was done and it was also a huge success with tickets selling out in minutes. Because of this, eight extra shows were played in Luna Park stadium in Buenos Aires. After the show ended, the complete cast (with the exception of Fabio Di Tomaso who pulled out after disagreements with the production company) waved goodbye in front of 40.000 people at another sold-out concert at José Amalfitani Stadium. The musical was also presented in Rosario, La Plata and Mar del Plata.

The two Floricienta albums were also very successful, with the first album being the third best-selling album in 2004 and the 10th best-selling album in 2005 and with the album from the second season being the biggest seller in 2005 according to CAPIF.

Floricienta was also a huge phenomenon in most of Latin-America where it was aired by broadcast channels and at the Disney Channel, where it was as popular as the American shows such as Hannah Montana and That's So Raven. While Rebelde was, without a doubt, Cris' biggest hit in Latin America, Floricienta was the first original CMG production that achieved phenomenal success on the continent (since Rebelde was a remake by Televisa co-produced with CMG). The cast sold out huge stadiums all over Latin America, including Mexico, where no Argentine show had ever achieved such a huge success (even though the show had only aired on cable). The show cast also sold-out concerts in Tel-Aviv, Israel although the success didn't reach Rebelde Way-level of hysteria in the country. Over 1 million people attended Floricienta tour in Argentina, Mexico, Venezuela, Dominican Republic, Israel, Guatemala, Peru, Bolivia, Uruguay among many other territories.[4]

Floricienta, alongside Rebelde, was the biggest youth-oriented show in Latin America in 2004-2005 being aired in every single country and selling out stadiums in Central America, South America and Europe.

In 2004, a Brazilian version was produced, named Floribella. It doubled the ratings of Rede Bandeirantes at its timeslot, over 40 products were released and the two CDs achieved platinum certifications. In 2006, a Portuguese version was also aired at SIC and was a massive hit. The first CD was one of the most CDs sold on the Portugal's story and over 150 products were released in the country. Because of the massive success of the show, SIC bought the rights to 3 other Cris Morena shows: Alma Pirata, Rebelde Way (currently on air) and Chiquititas (aired in 2007).

A version from Chile (also called Floribella) was also produced with great acceptance and the Mexican version (Lola...Érase una vez) also did well. There was also a Colombian version and the rights were bought for Greece, Russia, among other countries.

In an interview with Radio 10 in February 2009, Cris revealed Disney had bought the rights for an American remake.[5]

Background

Floricienta is loosely adapted from the story of Cinderella (Cenicienta, in Spanish-speaking countries) and also presents some comparisons to the film The Sound of Music. The plot revolves around Florencia (Flor), a poor dreamer. She is also a rash, vivacious, cheerful and happy Italian Argentine girl whose life changes when she meets Federico Fritzenwalden, the older son of a very rich German Argentine family whose parents died in an accident. Federico is the head of the family and has 5 younger siblings (Nico, Franco, Maia, Martín, Tomás) living with him in a big house. Fede has a bitter, cold, strict, rigid and lonely personality until he falls in love with Flor. But Fede has a girlfriend, Delfina, who wants Federico's money. Federico's brothers hate Delfina, but when Flor comes to the Fritzenwaldens' residence, hired by Fede as the nanny, everybody loves her.

Floricienta was influenced by the original Cinderella story in many ways:

  • Fede is referred to as "Flor's Prince Charming."
  • Flor's trademark is her shoes (in the pilot, she loses one of her shoes at Fede's house when she is initially hired as a singer for a party, and Fede searches for her).
  • Flor is helped by her godmother, Titina, throughout the series.
  • One plot twist is that the villain, Malala, is revealed to be Flor's stepmother, making her rival, Delfina, her half-sister, and Sofía her other half-sister.
  • Flor claims to see fairies throughout the series.
  • The fact that Flor is a maid, who marries into wealth and nobility.

At the end of the first season, the show has a big twist.

Federico, after realizing that his girlfriend Delfina was lying to him all the time, leaves her at the church during their wedding and goes to Flor. He then dies in an accident while saving Máximo Calderón de la Hoya, who then gives his Body to Federico's soul. In the second season, Flor falls in love with Máximo and they get married in the end. They have three children and a very strong love that came from the part of Fede inside Max.

Plot

First season

Florencia Fazzarino, an orphan girl who tries to live and works in a greengrocery store, dedicating her free time to her friends in the band. When the singer leaves, Florencia takes her place in the group and they get a presentation at the party organized by the brothers Nicolás Fritzenwalden and Maia Fritzenwalden in their mansion. There his destiny will be united forever to that of that family. On the other hand, Federico Fritzenwalden, the older brother of the family, has to return from Germany in order to take over the family business and his four brothers who have been orphaned by parents. His arrival coincides with the party that his brothers have organized without his consent and there he meets Florencia among the foam and unable to recognize it. Soon clashes between him, serious and responsible with his little brothers will begin. And after the escape of the minor named Tomás there will be numerous misunderstandings that will eventually lead Florencia to the mansion to work as a nanny. In the mansion Florencia will win everyone's love. When Malala and Delfina learn that Florencia is not the biological daughter of Eduardo Fazzarino but Alberto Santillán they do the impossible so that Florencia does not find out. They create multiple situations that will face Delfina and Florencia but leaving Federico in between. However, Federico will always prefer Florencia. Finally, Florencia finds out but Delfina seems to have never known and Malala makes several excuses to avoid Florencia claiming her inheritance and being ruined. Florencia falls madly in love with Federico. Being reciprocated by him, they begin a very beautiful and secret love, which becomes impossible when the evil stepsister Delfina makes Federico believe she is pregnant. Then this is the cause of a very serious illness the gynecologist Claudio Bonilla and the real husband of Delfina named Lorenzo who pretends to be a Chinese doctor so that everyone thinks she is sick. There Florencia convinces Federico to marry Delfina to give her happiness before her death. Already at the altar, Federico humiliates her before everyone by refusing to marry her and announcing that he loves Florencia. They rejoin but their love has a tragic turn after Federico's heroic death in a car accident since he interposed to save the life of Conde Máximo Augusto Calderón de la Hoya. Federico will have time to say goodbye to his great, unique and painful love and leave his brothers in charge of Conde Máximo Augusto Calderón de la Hoya. Thus ends the season with the meeting in the foam of Florencia and Conde Máximo Augusto Calderón de la Hoya as happened when she and Federico met. Finally, all this happens when Federico leaves the body of Conde Máximo Augusto Calderón de la Hoya to go definitively to the sky.

Second season

After the death of Federico (Juan Gil Navarro), Florencia (Florencia Bertotti) meets the Count in foam that turns out to be the reason why Federico had died since he saved his life so that he would not be hit by a car. There is a video in which Federico had recorded the death of the Count on the ground saying that Federico "was" in Máximo (Fabio Di Tomaso) and had to wake up his sleeping heart. Máximo feels that something strange is happening to him because of the irremediable love he has for Flor as if he knew her from another life. Added to this is new ability to handle airplanes, use of foil and love for the Fritzenwalden family.

Florencia and Máximo face a series of funny situations which they will have to fight to defend their love since Delfina (Isabel Macedo) wants to conquer Máximo to keep his fortune and have any cravings he wants to be the Countess of Krikoragán, situations such as blackmail for alleged donation of marrow carried out by Delfina to Ana [Máximo's mother (Claudia Lapacó)] supposed disease with which she remains after this donation will be situations that must be overcome.

But Máximo falls in love with Florencia and Delfina will put a series of obstacles to prevent their happiness and that Florencia receives an inheritance from Santillán but she will not succeed. She will also confuse Florencia with these obstacles, making her feel guilty about her relationship with Máximo. But force of destiny, fairies and magic of Florence with them. In the end, he claims an inheritance and Malala (Graciela Stéfani), Delfina and Malala's husband, that is, Bonilla (Gerardo Chendo) end up in jail for hiding the truth and for the near-murder of Flor when they went on a camping day. Florencia becomes pregnant with the Count and triplets named Federico are born, (who is probably the reincarnation of Fede) Andrés and Margarita. Delfina kidnaps Margarita and realizes that that special being could have been hers if she hadn't been so bad and she didn't hate her husband. She returns Margarita by ending great evil and turning good. In baby baptism she asks forgiveness for her wrongdoing. Franco (Benjamín Rojas) upon discovering that he is adopted, returns with Olivia (Brenda Gandini) and they go to a tennis tournament abroad. But after a fight, Olivia returns home. At the end when Franco returns home days later they reconcile. Finally Floricienta and Count Máximo get married in a beautiful and luxurious wedding.

Cast

First season worldwide broadcasts
CountryTV Network(s)Series PremiereWeekly ScheduleNotesLatest Episode
ArgentinaCanal 13
Telefe		March 15, 2004
March 1, 2012
August 24, 2020		6:00 PM 5.30 PM
18:30 PM / 7 PM		Monday to FridayDecember 2, 2005
December 21, 2012
GuatemalaCanal 13 (Guatemala)weekends10 am - 12 am.
ItalyCartoon NetworkApril 7, 200817.30 PMChanged name - "Flor, speciale come te"May 5, 2009
  Latin AmericaDisney ChannelDecember 2004 - January 20051:00, 4:00, 6:00, 8:30, 10:00 PMSeptember 2007
IsraelJetix Fox Kids7:00 PMFirst season - Fox Kids, Second season - JetixAugust 31, 2006
SpainTVE1 / TVE2, Disney Channel, Sony Entertainment Television en VEOThe first season is available on official DVD's
  Europe, Asia, AfricaTVE Internacional4:40 PMAugust 2007
VenezuelaLa Tele7:00 PM2nd season on RCTV
PeruATV
GreeceET1,
Star Channel		 2005 2006
July 9, 2012		02:30 PM
Saturdays and Sundays at 12:00		Star Channel earned the rights to reair the seriesNovember 2007, still on air
HungaryRTL KlubFebruary 1, 20053:40 PM Monday-FridayReruns on Hálózat TV, Sorozat+ and Poén!
EcuadorEcuavisa2nd season on Teleamazonas
BoliviaRed Uno
Dominican RepublicAntena Latina - Canal 7
LithuaniaBTVChanged name - "Pelenės istorija"
Costa RicaRepretel Canal 6
PanamaTVN
ParaguayTelefuturo
SNT		August 9, 2004
August 13, 2012		5:00 PMMonday to FridayMay 10, 2005
January 10, 2013
El SalvadorTCS Canal 4
MexicoDisney Channel7:00 PM weekends
CanadaNuevo Mundo Television
CyprusANT1 CyprusJuly 2007Season 1: Weekdays 19:00, Season 2: Monday-Friday 14:00
KosovoKTVJanuary 200717:30 p.m.Monday-Friday
PortugalSIC, Disney Channel, SIC K23:30 p.m Monday-Friday
Bosnia and HerzegovinaOBNJanuary 20084:00 PM Monday-Friday
United StatesTelemundo
Azteca América		March 31, 20086:00 PM Monday-Friday
  French Speaking Europe & AfricaCartoon NetworkApril 7 & 14, 20085:30 PM, 6:45 PMOctober 14, 2010
UkraineNovy TVFebruary 2005, 2006approx. 16:30 PM Monday - Friday
AlbaniaShijak TVNovember 2009Monday - Friday
ChileDisney ChannelMarch 2006Monday - Friday 19:00 PMOctober 4, 2007
RomaniaKanal DNovember 2011

Second season worldwide broadcasters

Worldwide

Songs

1ª temporada (First season)
  • Chaval Chulito by Flor
  • Pobres los Ricos by the cast of Floricienta
  • Ven a Mi by Franco and Flor, it has an acoustic version too
  • Mi Vestido Azul by Flor, it has an acoustic version too
  • Kikiriki by Facha and Flor
  • Por Qué by Flor, it has an acoustic version too
  • Quereme Sólo a Mí by Delfina and Flor
  • Y Así Será by Flor and Federico
  • Floricienta by the cast of Floricienta, opening song
  • Y La Vida by Flor and Federico
  • Tic-Tac by Flor
  • Los Niños No Mueren by Flor

2ª temporada (Second season)
  • Corazones al Viento (by Flor) (Opening song)
  • Cosas que Odio de Vos (By Flor and Maximo)
  • Flores Amarillas (By Flor)
  • Que Esconde el Conde (By Flor)
  • Desde Que Te Vi (By Franco)
  • Ding Dong (By Flor)
  • Un Enorme Dragón (By Flor)
  • Caprichos (By Delfina)
  • Vos Podés (By Flor)
  • Te Siento (By Flor)
  • A Bailar (Cast Floricienta)
  • Hay un Cuento (By Flor)

Also performed in the series's episodes but instead found in the Theater 2005 CD are:

  • Algo de Tí (by Lorenzo)
  • Contigo amigo (by Tasos)
  • Tú (by Flor and Maximo)
  • Close cover (by Wim Mertens)

Theater 2004
  • Solo mio (By Delfina)
  • Laberinto (By Franco, Fede and Flor)

Theater 2005
  • Yo creo en milagros (By Flor) (Same music of "Los niños no mueren")
  • Miau miau (By Franco) (Same music of "Kikiriki")
  • Princesa de la terraza (By Lorenzo)

Floricienta's products and live shows

The producers, CMG/RGB Entertainment, have launched CDs, DVDs, and a huge range of products trademark, and licensed merchandise. They also produced live shows presenting the main actors of the TV show in a musical-play related to the program's plot. Floricienta, the live show got a high rate of acceptance and massive audience going to each live show in tour in Argentina, all of them got sold-out in minutes, and moreover, due to the high rates of audience at international levels, they launched the tour by visiting other countries overseas as well.

Tour

Floricienta and her music band transcended TV screens and offered live performances in theater play- format (in Argentina) and concerts-musicals format including almost all the cast in many Latin American countries and in Israel. During these successful tours, actors could meet their fans face to face, gave interviews, TV and radio reports, press conferences, awards for records delivering, etc.

2004-2005

During these years Floricienta presented successful live shows in Argentina.

2005

Floricienta was successful in Israel in 2005.

2006

The Tour of Dreams 2006 visited many countries with sold out records in the most important cities of these countries:

  • Guatemala: Guatemala City
  • El Salvador: San Salvador
  • Dominican Republic: Santo Domingo
  • Panama: Panama City
  • Peru: Lima
  • Venezuela: Maracaibo, Valencia, Caracas
  • Ecuador: Quito, Guayaquil

2007

Two and a half years after this soap opera ended, Floricienta:The Tour of Dreams 2007 visited Mexico for the first time. Even though the time distance, it had such a great success and acceptation of the Mexican audience, Floricienta: The tour of Dreams in Mexico, was absolutely profitable to stir up Floricienta's feelings fans. This tour was presented in these important Mexican cities:

  • Guadalajara
  • México D.F.
  • Monterrey
  • Puebla
  • Querétaro
  • San Luis Potosí
  • Veracruz

CDs

Floricienta has so far 7 CDs. These are:

  • Floricienta y su banda [2004]
  • Floricienta y su banda karaoke [2004]
  • Floricienta [2005]
  • Floricienta karaoke [2005]
  • Floricienta especial navidad- Christmas special edition [2007]
  • Floricienta princesa de la terazza- the balcony princess [2006]
  • Floricienta grandes éxitos- greatest hits- [2007]

DVDs
  • Floricienta en el Teatro-Floricienta at the theater
  • Floricienta 2: Gran Rex 2005 Princesa de la Terraza- Floricienta at Gran Rex Venue- The princess of the balcony
  • Floricienta Temporada 1: First season episodes in 6 DVDs packs (Is a brief version and it is only available in Spain)
  • Floricienta Temporada 1: Dubbed into Greek, targeted to all Balkan region countries. Available in Greece.

Music videos
  • Por Qué (Why)
  • Ven a mí (Come to me)
  • Tú (You)
  • Enorme dragón (Enormous dragon)
  • Mi vestido azul (My blue dress)
  • Flores amarillas (Yellow Flowers) (broadcast in MTV channels)
  • Apertura de la primera temporada - Tema: Floricienta -Overture of first season.
  • Apertura de la segunda temporada - Tema: Corazones al viento (hearts flying) overture of second season.

Television specials
  • Floricienta: El tour de los Sueños Latinoamérica- Tour of Dreams Latin America
  • Floricienta: El tour de los Sueños en México- Tour of Dreams, México
  • 200 Flores (especial 200 programas) - 200Flowers. Special celebrating 200 episodes.
  • Flori 100 ta: (especial 100 programas primera temporada) - Special celebrating 100 episodes.
  • Especial 300 programas (especial 300 programas de la segunda temporada) -Special celebrating 300 episodes (Second season).
  • Floricienta&The Count's wedding:Thousands of Floricienta's fans attended to this fiction wedding show, where they could see their favorite actors for real in the same place and time. The "ceremony" seems so real due to the fact it was the first time a soap opera included fans on a wedding ceremony as audience in a real set, which was a famous stadium located in Buenos Aires City. Thousands of excited fans witnessed the famous happy ending fairy tale's style final episode shoot in a super production with a crowded live show including all Floricienta's cast, lively recorded and broadcast in the final episode.
  • The kisses corner:TV program regarding Floricienta. It was weekly broadcast in Venezuela. The program presented reports and other items regarding the plot in its first season, characters, actor's biographies, contests, etc. "The kisses corner" was attended by Floricienta's fans, making this show an interactive program.

References
  1. http://www.terra.com.ar/canales/tv/87/87076.html
  2. "Sorprender es la cuestión". Retrieved June 21, 2008.
  3. Pages, Veronica. "Sonrisas y un suspiro de alivio". Clarín. Archived from the original on April 30, 2008. Retrieved June 21, 2008.
  4. http://www.crismorenagroup.com.ar
  5. Pages, Veronica. "Números para nada chiquitos". Infobae. Retrieved June 21, 2008.
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