Larusmiani

Larusmiani is an Italian luxury clothing and high-end textile brand established in 1922.

Background

Larusmiani was founded in 1922 by Guglielmo Miani, a tailor catering to local artists and Italian actors.[1] He opened his first store in 1929.[2] He was the first person to import vicuña to Italy.[3]

His son joined the shop at the age of 14, and developed a textile collection which he commercialized to French and Italian tailors.[1]

In 1965, Prince Philip, Duke of Edinburgh visited a Larusmiani store in Milan, the company being the largest importer of British textiles in Italy. In 1970, Guglielmo Miani was entitled Officer of the Most Excellent Order of the British Empire.[3]

The Larusmiani Concept Boutique has been located in Milan on Via Montenapoleone since 1954.[4][1]

In 2007, Guglielmo Miani, grandson of the founder, was named CEO of Larusmiani.[2] In november 2013, Larusmiani acquired the high-end men's grooming brand G. Lorenzi to give it a second breath within the Via Montenapoleone store.[5][6]

Description

Larusmiani hires 40 master tailors, and produces and distributes more than 2 million metres of fabric a year,[2] created using cotton, wool, cashmere and linen fibres.

Its logo is the larus, which is Latin for "seagull".[3]

Larusmiani shows its collections at Milan Fashion Week.[7] Some Larusmiani-branded products are distributed by J.Crew.[3]

References
  1. Liza Corsillo, After 93 Years of Italian Luxury, Here's the10 Essentials of Larusmiani, Gq.com, 22 June 2015
  2. Guglielmo Miani, Europeanceo.com, 28 March 2012
  3. Gabriella Mileti, J.Crew teams up with Milanese designer, Lagazzetaitaliana.com, September 2012
  4. Larusmiani Via Monte Napoleone, 7, Viamotenapoleone.org
  5. Alessandra Turra, Larumiani will open a G. Lorenzi store within their flagship store’s basement., Campfire-capital.com, 30 November 2015
  6. Aldo Lorenzi reopens its shop at Larusmiani’s, Collezioni.info, 3 December 2015
  7. Larusmiani Men’s S/S ’15 look book

See also
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