Instruction (song)

"Instruction" is a song by English DJ and record producer Jax Jones, featuring American singer Demi Lovato and English rapper Stefflon Don. It was written by MNEK, Stefflon Don, Demi Lovato and Jax Jones, with the song's production handled by Jax Jones and Mark Ralph. It was released on 16 June 2017, through Polydor Records. "Instruction" is included on the deluxe edition of Lovato's sixth studio album, Tell Me You Love Me.

"Instruction"
Single by Jax Jones featuring Demi Lovato and Stefflon Don
from the EP Snacks
Released16 June 2017 (2017-06-16)
GenreDancehall
Length2:45
LabelPolydor
Songwriter(s)
Producer(s)
  • Jax Jones
  • Mark Ralph
Jax Jones singles chronology
"You Don't Know Me"
(2016)		 "Instruction"
(2017)		 "Breathe"
(2017)
Demi Lovato singles chronology
"No Promises"
(2017)		 "Instruction"
(2017)		 "Sorry Not Sorry"
(2017)
Stefflon Don singles chronology
"Real Ting"
(2016)		 "Instruction"
(2017)		 "Ding-a-Ling"
(2017)
Music video
"Instruction" on YouTube

Background

On 12 June 2017, Jax Jones first shared a snippet of the song on Twitter, along with the single's release date.[1][2] Stefflon Don also tweeted a similar snippet a few minutes later,[3] while Demi Lovato tweeted it on 13 June 2017, revealing the featured artists of the song.[4][5][6] "This one's about to be fire," she captioned her post.[7][8] Demi Lovato shared a longer teaser of the song on 14 June 2017, revealing more of the song's lyrics.[9]

Composition

"Instruction" is a dancehall song.[10] The Brazilian website for Billboard wrote that the track begins with "[the] samba school's drums" and is followed by "a beat of reggaeton – the rhythm of the moment".[11]

Critical reception

Mike Wass of Idolator said: "The samba-infused banger, which boasts a verse from UK rapper Stefflon Don, is an instant Song of the Summer contender."[12]

Kat Bein of Billboard stated that "it already promises to stomp summer radio into total submission." She described the song as a "massive tune led by booming drums with a colorful pop attitude, counter-pointed by the unmistakable party of Brazilian Carnival."[13]

Music video

The music video was filmed on 20 July 2017, in Los Angeles, California. It was released on 2 August 2017.[14] It shows Demi Lovato, Stefflon Don, Jax Jones and other backgrounds artists/dancers dancing and playing various instruments.

Live performances

On 18 August 2017, Jones joined Demi Lovato on Good Morning America, where they made the first televised performance of the track.[15] On 10 November 2017, Jones, Lovato and Stefflon Don performed the song for the first time together at BBC's Sounds Like Friday Night Show.[16] In June 2018, Jones joined Demi Lovato during the Tell Me You Love Me World Tour to perform 'Instruction' during all UK dates except Birmingham.

Usage in media

The song is featured in tenth episode of the television series The Bold Type.[17] The song was featured in the 2017 dance rhythm game, Just Dance 2018. It was also played during the Miss Universe 2017 swimsuit competition. It is also used in a 2018 Schwarzkopf television advertisement in the United Kingdom.[18]

Track listing
Digital download[19]
No.TitleLength
1."Instruction" (featuring Demi Lovato and Stefflon Don)2:45
Digital download – Mr Eazi remix[20]
No.TitleLength
1."Instruction" (featuring Demi Lovato and Stefflon Don) (Mr Eazi remix)3:08

Credits and personnel

Credits adapted from Tidal.[19]

  • Jax Jones – composer, lyricist, producer, drum programmer, programmer, recording arranger, synthesizer programmer
  • Demi Lovato – composer, lyricist, vocalist
  • Stefflon Don – composer, lyricist, vocalist
  • MNEK – composer, lyricist
  • Mark Ralph – producer, mixer
  • Stuart Hawkes – mastering engineer
  • Drew Smith – engineer
  • Tom AD Fuller – assistant recording engineer

Charts

Certifications
Region CertificationCertified units/sales
Brazil (Pro-Música Brasil)[57] Gold 20,000
Germany (BVMI)[58] Gold 200,000
Italy (FIMI)[59] Gold 25,000
United Kingdom (BPI)[60] Platinum 600,000

Sales+streaming figures based on certification alone.

Release history
Country Date Format Version Label Ref.
Various April 16, 2017 Digital download Original Polydor [19]
Italy June 23, 2017 Contemporary hit radio Universal [61]
Various October 20, 2017 Digital download Mr Eazi remix Polydor [20]

References
  1. Kevin Apaza (13 June 2017). "Jax Jones Releasing Demi Lovato Collaboration "Instruction" On June 16: Hear A Snippet!". Directlyrics. Archived from the original on 12 June 2018. Retrieved 14 June 2017.
  2. "JaxJones on Twitter: "New music coming Friday..."". Twitter. 12 June 2017. Retrieved 14 June 2017.
  3. "STEFFLONDON on Twitter: "?;". Twitter. 12 June 2017. Retrieved 14 June 2017.
  4. "Jax Jones Has Released A Snippet Of His Demi Lovato Collab & It Has Mad Carnival Vibes". Capital. 14 June 2017. Retrieved 14 June 2016.
  5. David Watt (14 June 2017). "Hear A Snippet Of Jax Jones "Instruction" – A Collaboration With Demi Lovato". All-Noise. Retrieved 14 June 2017.
  6. Jordan Miller (13 June 2017). "Jax Jones Enlists Demi Lovato And Stefflon Don For New Song "Instruction"". Breathe Heavy. Retrieved 14 June 2017.
  7. Tamlyn Canham (14 June 2016). "Demi Lovato all set to release new track". East Coast Radio. Retrieved 14 June 2017.
  8. "Demi Lovato on Twitter: "Hey @jaxjones... This one's about to be fire coming Friday"". Twitter. 13 June 2017. Retrieved 14 June 2017.
  9. Mike Wass (14 June 2017). "Demi Lovato Teases Sizzling Jax Jones Collaboration "Instruction"". Idolator. Retrieved 15 June 2017.
  10. Powell, Karlie (25 June 2017). "New Marshmello x Demi Lovato Song "Love Don't Let Me Go" Expected Soon [DETAILS]". Your EDM. Retrieved 20 May 2018.
  11. "Demi Lovato mistura reggaeton, samba e música eletrônica em single do DJ Jax Jones". Billboard Brasil (in Portuguese). 16 June 2017. Retrieved 20 June 2017.
  12. Mike Wass (15 June 2017). "Demi Lovato, Jax Jones & Stefflon Don's "Instruction" Is A Furious Banger". Idolator. Retrieved 16 June 2017.
  13. Kat Bein (17 June 2017). "Jax Jones Talks 'Instruction,' Working With Demi Lovato, and Radio Domination". Billboard. Retrieved 17 June 2017.
  14. Shaun Kitchener (20 July 2017). "Demi Lovato dances up a storm in sexy 'Instruction' music video - WATCH preview". Daily Express. Retrieved 4 August 2017.
  15. Bell, Sadie (18 August 2017). "Demi Lovato Powers Through the Rain to Perform 'Sorry Not Sorry' & More on 'Good Morning America'". Billboard. Retrieved 12 September 2017.
  16. "JAX JONES FEAT. DEMI LOVATO AND STEFFLON DON PERFORMS 'INSTRUCTION' AT BBC'S SOUNDS LIKE FRIDAY NIGHT SHOW".
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  58. "Gold-/Platin-Datenbank (Jax Jones feat. Demi Lovato & Stefflon Don; 'Instruction')" (in German). Bundesverband Musikindustrie. Retrieved 17 April 2018.
  59. "Italian single certifications – Jax Jones feat. Demi Lovato & Stefflon Don – Instruction" (in Italian). Federazione Industria Musicale Italiana. Retrieved 27 December 2017. Select "2017" in the "Anno" drop-down menu. Select "Instruction" in the "Filtra" field. Select "Singoli online" under "Sezione".
  60. "British single certifications – Jax Jones feat. Demi Lovato & Stefflon Don – Instruction". British Phonographic Industry. Retrieved 18 October 2019. Select singles in the Format field. Select Platinum in the Certification field. Type Instruction in the "Search BPI Awards" field and then press Enter.
  61. http://radiodate.it/radio-date/jax-jones-feat-demi-lovato-stefflon-don-instruction-176497-23-06-2017-radiodate/
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