KBRE

KBRE (1660 kHz) is a commercial AM radio station in Merced, California. It is owned by the Stephens Media Group.[1] It plays a mix of active rock and alternative rock, calling itself "105.7 The Bear." Programming is also heard on 250 watt FM translator 105.7 K289CB in nearby Los Banos.[2]

For the Atwater, California radio station that held the call sign KBRE at 92.5 FM from 2002 to 2016, see KMZR.
KBRE
CityMerced, California
Broadcast areaMerced area
Frequency1660 kHz
Branding105.7 The Bear
SloganMerced's Rock Station
Programming
FormatActive rock/alternative rock
Ownership
OwnerStephens Media Group
(SMG-Merced, LLC)
History
Former call signs
KAXW (1998-2002)
KTIQ (2002-2016)
Technical information
Facility ID87180
ClassB
Power10,000 watts (day)
1,000 watts (night)
Transmitter coordinates
37°16′41″N 120°37′35″W
Translator(s)105.7 K289CB (Los Banos)
Links
WebcastListen Live
Website1057thebear.com

The AM station is powered at 10,000 watts by day, 1,000 watts at night, using a non-directional antenna. The AM transmitter is off South Bert Crane Road in Atwater.[3]

History

Sports Radio

The station was assigned the KAXW call letters on January 9, 1998, while it was still a construction permit. The station signed on the air on November 1, 1999.[4] It was owned by Clarke Broadcasting and aired a sports radio format.

On February 12, 2002 the station changed its call sign to KTIQ.[5] It continued to carry a sports format, known as "The Ticket" (indicated by the letters "TIQ"). In late 2007/early 2008, the station switched to Spanish-language Christian radio as "Amistad Christiana".

Switch to Rock

On March 16, 2016, 92.3 KBRE's old active/alternative rock format moved to AM 1660, calling itself "105.7 The Bear." It added FM translator K289CB Los Banos. The station changed its call sign to the current KBRE on May 11, 2016.

Acquisition by Stephens Media

On July 1, 2019, Mapleton Communications announced its intent to sell its remaining 37 stations to Stephens Media Group.[6] Stephens began operating the station that same day.

References
  1. FCC.gov/KBRE
  2. Radio-Locator.com/K289CB
  3. Radio-Locator.com/KBRE
  4. Information from the Broadcasting & Cable Yearbook 2000 page D-51
  5. "KBRE Call Sign History". United States Federal Communications Commission, audio division.
  6. Venta, Lance (1 July 2019). "Stephens Media Group Acquires 37 Stations From Mapleton Communications". Radio Insight. Retrieved 4 July 2019.
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