KERO-TV

KERO-TV went on the air on September 26, 1953, on channel 10 as an NBC affiliate. During the late 1950s, the station was also briefly affiliated with the NTA Film Network.[1] KERO-TV was first owned by a local interest, Kern County Broadcasters, along with KERO radio (1230 AM, now KGEO). The TV station, along with KERO radio, originally broadcast from the lobby of the El Tejon Hotel, which was located at the corner of Truxtun Avenue and Chester Avenue. KERO-TV later moved to its current studios at 321 21st Street.

The radio and TV stations were broken up in late 1955, when KERO radio was sold.[2][3] Wrather-Alvarez Broadcasting, parent of KFMB-AM-TV in San Diego, purchased KERO-TV in early 1957;[4] when the Wrather–Alvarez partnership broke up a year later, Jack Wrather kept KERO-TV and the San Diego stations as part of his newly renamed Marietta Broadcasting.[5] In 1959, Wrather merged Marietta Broadcasting into Buffalo, New York-based Transcontinent Television Corporation.[6][7]

One of KERO-TV's best remembered shows was Cousin Herb's Trading Post, a local variety series in the 1950s. The show's host Herb Henson was a country musician, and often featured local artists such as Buck Owens and Tommy Collins, who would come to popularize the "Bakersfield Sound". Another local favorite was The Uncle Woody Show in the 1960s and 1970s. Radio and TV personality Casey Kasem also used the KERO studios to tape a weekly musical TV variety show entitled SheBang in the mid-to-late 1960s, while a disc jockey at KRLA in Los Angeles.

As a result of the Federal Communications Commission (FCC) making both the Bakersfield and Fresno television markets all-UHF through what was termed as deintermixture, KERO-TV moved to channel 23 on July 1, 1963 and simulcasted on channels 10 and 23 for two months, with channel 10 being shut off at the end of August of the same year.[8] The move of KERO-TV to channel 23 opened up channel 10 for use by KLVX in Las Vegas, which signed on the air in 1968.

Transcontinent sold most of its stations to Taft Broadcasting in 1964, but KERO was not included; it was sold to Time-Life.[9] Another publishing firm, McGraw-Hill, acquired KERO-TV in 1972 along with the rest of Time-Life's broadcasting division—KOGO-TV (now KGTV) in San Diego, KLZ-TV (now KMGH-TV) in Denver (its sole CBS affiliate at the time) and WFBM-TV (now WRTV) in Indianapolis.[10]

KERO remained an NBC affiliate until March 1984, when it switched to CBS. On March 1, 1996, as part of a corporate affiliation deal between McGraw-Hill and ABC spurred by a deal between Group W and CBS, KERO picked up the ABC affiliation from cross-town rival KBAK-TV (channel 29), and in the process became the second television station in the Bakersfield market (after KGET), and one of a handful of television stations in the United States, to have been an affiliate of all of the traditional Big Three television networks (NBC, CBS, and ABC).

In August 2006, KERO-TV officially became a duopoly with KZKC-LP, an Azteca América affiliate.

In May 2007, KERO along with its sister stations began to use the same news music of the ABC O&O's "Eyewitness News New Generation" package and branded themselves as "ABC 23"; however, KERO is not owned or operated by ABC. KERO is the Bakersfield home for Las Vegas Raiders and San Francisco 49ers pre-season games.

On October 3, 2011, McGraw-Hill announced it was selling its entire television station group to the E. W. Scripps Company for $212 million.[11] The deal was completed on December 30, 2011.[12]

With KERO now under Scripps ownership, the station began using Stephen Arnold's "Inergy" news music package and a new graphics package with the beginning of the 2012–13 television season.

KERO launched the first weekend morning news in Kern County on September 14, 2013. The show airs from 6 to 7 and from 8 to 9 a.m.

Syndicated programming on KERO includes Live with Kelly and Ryan, The Kelly Clarkson Show, The Ellen DeGeneres Show, and Extra, as well as the Scripps-produced Right This Minute.

On September 8, 2014, the station dropped the Sony game shows Jeopardy! and Wheel of Fortune due to Scripps' chain-wide effort to replace the shows in their markets with lower-cost local and chain-produced programming. The programs moved to KBAK, and were replaced with two Scripps-produced programs, newsmagazine The List and game show Let's Ask America (the latter being replaced with Inside Edition after its cancellation).

Former news anchor Burleigh Smith (died 1990) is considered by many to be the father of television news in Bakersfield. Smith produced and anchored at KERO from 1954 to 1960, and again from 1973 to 1990.

Other longtime KERO news personalilties include Don Rodewald (who hosted the afternoon movie), George Day, and Sunny Scofield. MSNBC Live & Direct host Rita Cosby was a KERO reporter in the 1980s.

Lloyd Lindsay Young joined the station in 2005, as chief weathercaster. His trademark intro is "Hellooooo (insert city name)". He is also known for his outrageous weather pointers which are sent in by viewers. Submissions have ranged from a mannequin leg to a dildo. On September 17, 2008, The Bakersfield Californian reported that Young has departed KERO-TV after more than three years there. No reason was given for his departure, which followed the broadcasts of September 16, 2008. Rusty Shoop, who is known throughout Bakersfield, and was a former KERO weather anchor, replaced Young. Shoop earlier suffered a brain aneurysm and this was his first TV appearance since the illness. Shoop started on October 27, 2008. After being at KERO-TV for a year, Shoop retired from broadcasting on December 9, 2009 for medical reasons stemming from the brain aneurysm.[15] On January 18, 2010, Jack Church, who was chief meteorologist from 1999 to 2001, replaced Rusty Shoop and was the chief meteorologist from January 18, 2010 until May 5, 2011.

• KZKC-LD

• Official website
• BIAfn's Media Web Database -- Information on KERO-TV