KHYL

KHYL (101.1 FM) is a commercial radio station, licensed to Auburn, California, and serving the Sacramento metropolitan area. It broadcasts a classic hip hop radio format and is owned by iHeartMedia, Inc. The studios and offices are on River Park Drive, off the Capital City Freeway in North Sacramento near the Arden Fair Mall.[1]

KHYL
CityAuburn, California
Broadcast areaSacramento metropolitan area
Frequency101.1 MHz (HD Radio)
BrandingV101.1
SloganSacramento: Throwback Hip-Hop and R&B
Feel Good Songs of the 70s & 80s (HD2)
Programming
FormatClassic hip hop
HD2: Classic Hits "Big Classic Hits"
Ownership
OwneriHeartMedia, Inc.
(iHM Licenses, LLC)
KBEB, KFBK, KFBK-FM, KSTE, KYRV, K296GB
History
First air date
December 21, 1961 (as KAFI)
Former call signs
KAFI (1961-1978)
Call sign meaning
K-HYL COOL' (previous branding)
Technical information
Facility ID10144
ClassB
ERP36,000 watts
HAAT176 meters (577 ft)
Links
WebcastListen Live
Listen Live (HD2)
WebsiteV1011fm.com/

KHYL has an effective radiated power (ERP) of 37,000 watts. The transmitter is on Catecroft Lane in Pilot Hill, California.[2] KHYL broadcasts in the HD Radio hybrid format. The HD-2 subchannel plays classic hits music.

History

KAFI

On December 21, 1961, the station first signed on with the call letters KAFI.[3] It largely simulcast sister station 950 AM KAHI in Auburn. KAFI and KAHI were owned by Donnelly C. Reeves. KAFI only broadcast at 3,200 watts, with a short antenna, so it could only be heard in and around Auburn.

KAFI got a signal upgrade in 1977 to target the Sacramento metropolitan area. The call letters were changed to KHYL.

Oldies

As KHYL, the station switched to an oldies format, known as "K-HYL". It dabbled with adult contemporary music in the mid 1980s.

The studios were moved to 2435 Marconi in Sacramento and the branding became "Solid Gold 101" on June 6, 1988,[4] and "Oldies 101" until 1991. John Parker owned the station until American Media purchased and re-branded the station as "COOL 101" in 1991.

COOL 101 was imaged in the style of Drake-Chenault (KYNO/KHJ/KFRC) Top 40 Radio delivery, with the use of the Johnny Mann Boss Radio Jingles, top the hour timpani and the booming voice of Charlie Van Dyke. COOL 101 also added the San Francisco 49ers football broadcasts to the station's schedule, not a common move for FM music stations in those days. KHYL was usually one of the top 5 stations in the 25-54 ratings demographic during this time (per Arbitron).[5]

Rhythmic Oldies to Classic Hip Hop

In 1996, Chancellor Media (later AMFM) purchased American Media, and in 1997, moved to the current location at 1440 Ethan Way in Sacramento. On May 25, 1999, AMFM changed the longtime "Cool" oldies format to Rhythmic Oldies as "Magic 101".[5] Rival station 101.9 KCCL (now known as KNTY) picked up the "Cool" oldies format.

In July 2001, the Magic 101 branding was dropped in favor of "V101.1." After the switch, the station added R&B songs to the playlist, followed by more Rhythmic Pop tracks. KHYL made adjustments in its direction by becoming more current with Rhythmic hits and less focused on R&B and Old School product, possibly to entice younger listeners away from Rhythmic Top 40 rivals KSFM and KHHM.

By August 2014, KHYL officially transitioned to Rhythmic contemporary, giving Sacramento three different stations with the same format. With V101.1 seeing the lowest ratings of the three, it transitioned to classic hip hop on January 9, 2015.[6]

KHYL-HD2

From 2008 to 2013, KHYL's HD2 subcarrier offered the Dance Top 40 "Club Phusion" format, which was programmed through iHeartMedia's "Format Lab."[7] It replaced an Urban Ballads & Love Songs format, which was launched in 2006.

In 2013, Club Phusion's successor "Evolution" took its place. But a few years later Evolution was replaced with "Big Classic Hits."

References
  1. V1011fm.com/contact
  2. Radio-Locator.com/KHYL
  3. Information from the Broadcasting Yearbook 1963 page B-15
  4. "Data" (PDF). www.americanradiohistory.com.
  5. "Info" (PDF). www.americanradiohistory.com.
  6. V101 Sacramento Relaunches With Classic Hip-Hop
  7. "Sacramento HD radio guide". Archived from the original on 2011-07-13. Retrieved 2008-05-24.

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