KKDO

KKDO is considered a "move in" station, because it moved about 80 miles to be in the Sacramento radio market. The station signed on the air in Carson City, Nevada, on November 25, 1970, as KNIS. It was owned by Western Inspirational Broadcasters, Inc., and broadcast from McClellan Park with a Christian radio format. In 1984, Western Inspirational Broadcasters sold the station to Sapphire Broadcasting, though it would retain Western's religious format.

In 1990, a new KNIS, now the key station of the Pilgrim Radio religious network, went on the air at 91.3. 94.7 became KRWR at the same time and asked the Federal Communications Commission (FCC) for permission to move from Carson City to Fair Oaks, California.[2] The station became KIZS in 1992 and KTHX-FM in 1994 as the FCC decided on the Fair Oaks proposal. In 1996, the Susquehanna Radio Company, which would be bought out by Entercom a year later, acquired the newly minted Sacramento market station for $14.95 million.[3]

The station's former logo under the previous format

In 1998, 94.7 entered the Sacramento market with a smooth jazz format as KSSJ. KSSJ proved to be a success story in the market, where it established itself as one of the top-rated stations in several Arbitron ratings reports since its sign on. It was the successor to KSSJ at 101.9, which ended when American Radio Systems sold 101.9 to Excell Communications (now part of Entravision Communications) and the KSSJ intellectual property went to Entercom.

In late February 2010, KSSJ dropped its "Smooth Jazz" slogan, re-branding itself as simply "94/7 KSSJ" while also changing its logo and adding additional adult contemporary and urban AC vocals to the playlist, transitioning to Smooth AC.

On March 3, 2010, the KSSJ website, as well as e-mails, indicated that the format would change at noon. Management stated "the audience for the station can no longer sustain the business of the station."[4]

At 12:01 p.m., March 3, 2010, KSSJ switched over to a gold-based alternative rock format, branded as "Radio 94-7." The call letters were also changed to KKDO.[4][5][6] The first song on "Radio" was Smashing Pumpkins' "Today". This is a return to the alternative rock format for Sacramento after longtime alternative station and sister station KWOD flipped to all-90's music in 2009. Currently, the airstaff consists of Cooper and Lindsey Pavao.

On April 6, 2018, KKDO rebranded as "Alt 94.7", this time adopting a more current-based Alternative presentation in line with Entercom’s “Alt” branding.[7]