KRNO

KRNO (106.9 FM, "106.9 More FM") is a commercial FM radio station, licensed to Incline Village, Nevada, and broadcasting to Reno, Carson City, and surrounding areas, including Lake Tahoe. It is owned by the Reno Media Group and airs an adult contemporary radio format. For much of November and December, it switches to all-Christmas music.

For the airport near Reno, Nevada, assigned ICAO code KRNO, see Reno-Tahoe International Airport.
KRNO
CityIncline Village, Nevada
Broadcast areaReno, Nevada
Frequency106.9 MHz
Branding106.9 More FM
SloganMore Music, Less Talk
Programming
FormatFM/HD1: Adult contemporary
Christmas music (Nov.-Dec.)
HD2: Oldies ("KBZZ Oldies 92.5")
Ownership
OwnerReno Media Group
KBZZ, KODS, KLCA, KOLC, KZTQ
History
First air date
August 1975 (1975)
Call sign meaning
K RENO
Technical information
Facility ID204
ClassC
ERP35,000 watts
HAAT911 meters (2,989 ft)
Translator(s)99.5 K258BN (Verdi)
106.3 K292EP (Incline Village)
Links
Website1069morefm.com

The station's studios are located on Matley Lane in East Reno, and its transmitter is located in New Washoe City near Slide Mountain.[1] KRNO has an effective radiated power (ERP) of 35,000 watts. It broadcasts using HD Radio technology. The HD2 digital subchannel simulcasts the oldies format of sister station KBZZ AM 1270.

KRNO also rebroadcasts on FM translators K258BN in Verdi at 99.5 FM to cover northwest Reno and K292EP in Incline Village at 106.3 FM to cover the northern Lake Tahoe area.

History

In August 1975, KRNO signed on the air.[2] It was originally licensed in Reno, as the FM counterpart to KCBN 1230 AM. The two stations were owned by B.B.C., Inc. While the AM station played Top 40 hits, KRNO had an easy listening format. In the 1980s, it gradually moved to soft adult contemporary music.

KRNO dropped its "Sunny" moniker on March 24, 2014, to become "106.9 More FM." [3] The rebranding, despite the station's high ratings (the station ranked at #2 12+ among subscribing stations in the Fall 2013 Nielsen Audio ratings report[4]), was meant to reflect the updating of the station's playlist to focus on mostly songs released after 2000, with some 1980s and 90s hits.


Lineup
  • Jeff Ryan mornings
  • Jen Grant middays
  • Dan Fritz afternoons
  • Delilah evenings (syndicated from Premiere Networks)
  • Amy Foxx weekends
  • Rudy Michaels weekends

References
  1. Radio-Locator.com/KRNO
  2. Broadcasting Yearbook 1976 page C-123
  3. "Sun to Set on KRNO Reno," RadioInsight, 11 March 2014
  4. Reno radio ratings from stationratings.com

This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.