KRYP

KRYP is a commercial broadcast FM radio station located in the Portland, Oregon area and owned by the Salem Media Group. KRYP is a Spanish language station playing regional Mexican music (a mix of genres such as Banda, Ranchera, Mariachi, and Norteño).[1]

KRYP
CityGladstone, Oregon
Broadcast areanorthern Willamette Valley and Clark County, Washington
Frequency93.1 MHz
BrandingEl Rey
Programming
FormatRegional Mexican
Ownership
OwnerSalem Media Group
(Salem Media of Oregon, Inc.)
KFIS, KPDQ, KPDQ-FM, KDZR, KPAM (LMA)
History
First air date
May 10, 1981 (as KAST-FM at 92.9 in Astoria)
January 2006 (as KTRO-FM at 93.1)
Former call signs
Astoria:
KAST-FM (1981-1983)
KBKN (1983-1984)
KAST-FM (1984-2006)
Gladstone:
KTRO-FM (2006-2007)
Former frequencies
92.9 MHz (1981-2006, in Astoria, Oregon)
Call sign meaning
El ReY Portland
Technical information
Facility ID82062
ClassC3
ERP1,600 watts
HAAT387 meters (1,270 ft)
Transmitter coordinates
45°29′20″N 122°41′40″W
Links
WebcastListen Live
Website931elrey.com

The Spring 2008 Arbitron ratings saw KRYP become the Portland metropolitan area market leader, marking the first time a Spanish language radio station achieved that milestone.[2][3]

Facilities

KRYP's studio is in Gladstone, and its main transmitter is atop Portland's West Hills. The station also has a reservation for Astoria, Oregon at 92.9 MHz.

History

KRYP took on its current callsign and radio format during the two-week period starting on March 28, 2007. From early 2006[4] to April 11, 2007, the station was known as KTRO and featured a talk radio format.

KTRO-FM came into existence through a complicated deal that involved five owners of radio stations in Oregon and featured both signal downgrades and frequency migrations.[5] It started in 2005 when Salem Communications bought the FM signal from New Northwest Broadcasters, who had operated it as KAST-FM on 92.9 in Astoria, Oregon. To make room on the Portland dial, KPDQ-FM, also owned by Salem, moved from 93.7 to 93.9 and downgraded its broadcast station class from C to C1.[5] McKenzie River Broadcasting's KKNU, licensed to Springfield, moved from 93.1 to 93.3. Bay Cities Building's KDCQ, licensed to Coos Bay, moved from 93.5 to 92.9. Meanwhile, Oregon Eagle's KTIL-FM, licensed to Tillamook, moved from 94.1 to 94.3. New Northwest's own 94.3 licensed to Long Beach, Washington/Astoria, picked up the KAST-FM callsign and format from the original 92.9 to 99.7.[5]

Salem Communication, which normally "target[s] audiences interested in Christian and family-themed content and conservative values",[6] brought in José Santos of Santos Latin Media, former program director of KLVE in Los Angeles,[7] to consult on its change to a Regional Mexican format.[3]

References
  1. Our History/Our Content from the Univision Radio website
  2. Latest Arbs: El Rey Is King from Oregon Media Insiders
  3. El Rey/Portland Makes History from the Radio & Records website
  4. "Salem Communications Corp, Form 10-K, Annual Report, Filing Date Mar 31, 2006" (PDF). secdatabase.com. Retrieved May 14, 2018.
  5. Five Portland Owners Shuffle Signals to Add KTRO, a February 2, 2006 Radio Monitor article via allbusiness.com
  6. Overview Archived 2007-08-11 at the Wayback Machine from the Salem Communications website
  7. NAB Radio Show Session Features Top Program Directors from the National Association of Broadcasters website
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