KWRD-FM

KWRD-FM (100.7 MHz) is a commercial radio station licensed to Highland Village, Texas, and serving the Dallas-Fort Worth Metroplex. It is owned by the Salem Media Group and broadcasts a Christian talk and teaching radio format. The call sign represents the station's moniker, "The Word," as in The Word of God. KWRD-FM is not co-owned with 1470 KWRD (AM) in Henderson, Texas.

KWRD-FM
CityHighland Village, Texas
Broadcast areaDallas-Fort Worth Metroplex
Frequency100.7 MHz
BrandingThe Word 100.7 FM
Programming
Language(s)English
FormatChristian talk and teaching
AffiliationsSalem Radio Network
Ownership
OwnerSalem Media Group
(Inspiration Media of Texas, LLC)
KLTY-FM, KSKY, KTNO, K273BJ
History
First air date
1987 (as KRJT)
Former call signs
KRJT-FM (1988-2000)
KLTY (2000)
Call sign meaning
The WoRD of God
Technical information
Facility ID6560
ClassC
ERP98,000 watts
HAAT606 meters (1988 ft)
Links
WebcastListen Live
WebsiteTheWordFM.com

KWRD-FM has an effective radiated power of 98,000 watts, close to the maximum for non-grandfathered FM stations of 100,000 watts. The transmitter is off Minnis Road in Collinsville, Texas.[1] The studios and offices are in Irving.

Programming

KWRD-FM features both national and local religious leaders. It is a brokered programming station, in which hosts pay for blocks of time on the station and may seek donations to their ministries during their shows. Hosts include Jim Daly, Charles Stanley, John MacArthur and Alistair Begg. Some conservative political shows are also heard, including Jay Sekulow and Eric Metaxas from the Salem Radio Network. News comes from SRN, the Salem Radio News service.

History

KRJT-FM

The station first signed on the air on November 15, 1988 as KRJT-FM in Bowie, Texas.[2] It largely simulcast its AM sister station, KRJT 1410 (now KNTX). KRJT-FM was powered at 3,000 watts, a fraction of its current output.

Bowie is about 90 miles northwest of the Dallas-Fort Worth metroplex. The owners realized that if their FM station could move closer to Dallas, its value would greatly increase. The Federal Communications Commission granted its request to become a "move in" station. It changed its city of license to Highland Village, just north of both Dallas and Fort Worth. The transmitter was relocated to Collinsville with a big increase in power, 98,000 watts.

KLTY and KWRD-FM

In 1997, Salem Communications bought KEWS 94.9 of Arlington, Texas. That station had a long history of broadcasting Christian programming, once owned by evangelist Jimmy Swaggart. Salem began running its own Christian talk and teaching format on the station, as KWRD-FM The Word 94.9. Then in early 2000, Salem acquired an FM station on 100.7 in the Dallas suburbs, airing Christian Contemporary music as KLTY-FM.[3]

On December 22, 2000, flipped the two stations to give KLTY the stronger signal. KLTY now broadcasts on 94.9 while KWRD-FM is heard on 100.7.

On September 18, 2015, KWRD-FM began simulcasting on the former Radio Disney affiliate KMKI 620 AM (now KTNO) for a week. Salem had acquired many of the former Disney outlets. The following week, KMKI switched formats to Business News/Talk with content formerly airing on KVCE 1160 AM. On October 20, 2015, KWRD-FM's programming was simulcast on KVCE 1160 AM. That station is now KBDT, with new owners and a talk radio format.

KPXI

KPXI (100.7 MHz) of Overton simulcast KWRD-FM until early 2009. It was also owned by Salem Media. The FCC approved the transfer of KPXI to Jerry T. Hanszen of Carthage, Texas. KPXI was sold to Louisiana State University in Shreveport and now operates as public radio station KTYK Overton, broadcasting the Red River Radio network.

Signal

Unlike most of the area's FM stations including sister station 94.9 KLTY, which transmit their signals from Cedar Hill, KWRD's tower is in an unincorporated area east of Collinsville. Therefore, KWRD's signal is much stronger in the Northern parts of the Dallas/Fort Worth metroplex as well as the cities of Decatur, Denton, Gainesville, and Sherman, even reaching Oklahoma. But it is considerably weaker in Fort Worth and areas south of the metroplex.

References


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