List of airline liveries and logos

The aircraft liveries and logos of airlines are used to provide distinctive branding for corporate and commercial reasons. Often they also combine symbols of national identity while being acceptable to an international market.[1]

National flag, symbols, or elements thereof
Russian flags on Aeroflot aircraft
Rising sun with red shadow on Air India

A
  • Aeroflot: National flag, with traditional winged hammer and sickle used on fuselage. New livery adopted in 2003.
  • Air Algérie: The company logo is a swallow, which is the national bird of Algeria.
  • Air Koryo: Features national colours on the livery and flag on the tail.
  • AirAsia: Logotype AirAsia.com.
  • Air Belgium: National flag on tail and fuselage. On the tail, the logotype, a crowned AB, accompanies the flag.
  • Air Canada: Blue aircraft, with the name Air Canada and a maple leaf on the front area of the fuselage, directly behind the cockpit, plus a maple leaf on the tail. In 2017, a new livery consisting of a white fuselage with a black underside, lettering and tail with red maple leaf logos on the engines, fuselage and tail was introduced. The new livery featured a black surrounding of the cockpit windows.
  • Air France: National flag, formed as several sliced parallel lines of varying widths.
  • Air India: The logo represents a red flying swan with the wheel of Konark sun temple painted in orange on the swan's spread-out wing
  • Air Malta: Maltese cross.
Maltese Cross on an Air Malta aircraft
Brazilian flag on aircraft of Azul

B
  • British Airways: Britain's flag carrier shows a section of the British Union Flag on the aircraft tail. Some aircraft feature the Union Jack under the nose.
  • Bulgaria Air: Bulgarian flag used on the tail.
  • Biman Bangladesh Airlines: Balaka bird symbol with Bangladesh flag

C
  • Cathay Dragon: Brush-stroke logo dubbed the "brush wing" represents a bird in flight through white Chinese calligraphy stroke on a red background, with a dragon from the Dragonair logo between the front door and the window cockpit.
  • Cathay Pacific: Brush-stroke logo dubbed the "brush wing" represents a bird in flight through white Chinese calligraphy stroke on a green background.
  • China Airlines: Pink plum blossom is the national flower of the Republic of China (Taiwan).
  • Continental Airlines and new livery for United Airlines: A globe, indicative of the wide-ranging destinations available, initially to counteract Continental's possibly geographically restrictive name.
  • Croatia Airlines: Part of the airline's logo consisting of a checkered design originating from the coat of arms of Croatia.

E

F
  • Finnair: Stylized letter "F" in tail.

I
  • Iberia: An aircraft tailfin shape from a yellow piece and red piece (the Spanish flag colors). Formerly a stylized IB in yellow and red with a crown.

K
  • Kenya Airways: In 2005, Kenya Airways changed its livery. The four stripes running all through the length of the fuselage were replaced by the company slogan Pride of Africa, whereas the KA tail logo was replaced by a styled K encircled with a Q to evoke the airline's IATA airline code.
  • KLM: Stylized crown representing royal charter status.
  • Korean Air: Taeguk, the national symbol of South Korea.
Taeguk symbol on a Korean Air aircraft.

L
  • LAN Airlines: Five-point star over a blue background representing the one which is the national flag of Chile, also representing the two colors of it second flag carrier, Peru, and its flag colors, white and a red line below it.
  • Luxair: The National Flag and the logo of the airline is on display on the back of the plane.

M
Middle East Airlines new livery with tailfin forming the country's flag

N
  • Nepal Airlines: National flag shaped as a tail wing made of sun and moon with the national colors (red blue).

P

R
  • Royal Air Maroc: Green Sharifian star in the tail, with two parallel lines in national colors (green and red).
  • Royal Brunei Airlines: Yellow tail with logotype "RB" and the Brunei national emblem at above.
  • Royal Jordanian: Royal Hashemite Crown of the Jordanian Monarchy.

S

T
  • TAP Air Portugal: colors of the national flag in the "TAP" logo on the tail and fuselage.

U
  • United Airlines: New livery due to merger with Continental Airlines - see above entry for Continental Airlines.
  • US Airways: Flag, resembling the flag of the United States, is incorporated into the US Airways logo and painted on the tail.
  • Uzbekistan Airways: The national flag of Uzbekistan. Incorporated into the Uzbekistan airways logo painted on the tail.

Animals

A
Cebu Pacific the stylized head eagle

B

C

F

G

I

J

K

L
Airbus A319 of Lufthansa in the post-2018 livery. The stylised crane has been kept.

M

N

S

T

X

Other airlines which use non-specific birds include Kuwait Airways, Ariana Afghan Airlines, Biman Bangladesh and Ukraine International Airlines.

A

B

C

E

L

M
Qantas aircraft in kangaroo livery

N

Q

S

T

Botanical elements
Plum blossom flower, the national flower of Republic of China (Taiwan), on China Airlines 747

A

C

E

L

M

P

T

V

People
Hawaiian Airlines, Pualani (Flower of the Sky)

A

H
  • Hawaiian Airlines: Hawaiian Native woman, also known as "Pualani" (Hawaiian for Flower in the Sky).[2]

N

S

Objects
The Philippine Airlines is a two triangles of blue and red with a sun on the tail liked a sail.

A

C

D

E
  • EVA Air: Dark green background with a global logo in orange and green (modified version of the Evergreen Group logo).

I

K

M

N
  • Northwest Airlines: Compass rose pointing northwest (on the port side - the compass points northeast on the starboard side). This up-and-forward-pointing design influenced Delta Air Lines' current livery.

O

P

R

S

T

U
  • United Airlines: Blue and red colored stripes forming an overlapping "U" for "United". Nicknamed the Tulip. New United Airlines, after Continental merger, uses the globe from Continental Airlines.

V

Colors
Garuda Indonesia Boeing 777-300ER with blue and green livery

A

E

G

I

J
  • JetBlue: White and shades of blue, depending on the tail logo.

S
  • Southwest Airlines: Yellow, red and royal blue livery.
  • Spirit Airlines: Bright yellow, "sketch-like" black letters on body and tail, "Home of the Bare Fare®" on engines.

W
  • Westjet: Slanted one-thirds of white, teal and navy blue.

Legendary figures
Dragon on a Dragonair aircraft

A

D

E

G
  • Garuda Indonesia : Garuda holybird from the mythical Hinduism and redefined as the national emblem of Indonesia.

I

S

V
  • Varig: Varig's first logo was an image of Icaro and its wings. After the adoption of the "star" (in fact it was a stylished compass) the Icaro figure was maintained on the fuselage of the airplanes, near the front door.

Unpopular designs
  • British Airways introduced unusual tailfin designs in 1997. These "airline liveries and logos" were intended to make the airline's branding more cosmopolitan and were described as "arty" and "ethnic". They were unpopular with many customers and also caused confusion for ground controllers who had more difficulty recognising the British Airways ethnic liveries aircraft to give clear taxiing instructions. Despite the £60M expense of this livery, it was replaced completely in 2001 and the airline has now returned to a more traditional design based upon the Union flag.[3]
  • Brussels Airlines' first logo was a stylised letter B composed of 13 dots resembling a runway. This was thought to be unlucky and protests by superstitious passengers caused the airline to add another dot.[4]

References
  1. Crispin Thurlow and Giorgia Aiello (2007), "National pride, global capital: a social semiotic analysis of transnational visual branding in the airline industry", Visual Communication, 6 (3): 305–344, doi:10.1177/1470357207081002, S2CID 145395587
  2. Newsroom, Hawaiian Airlines |. "Hawaiian Airlines Introduces New Corporate Image: New Livery and Logo Will Debut on Interisland Boeing 717 Fleet". Hawaiian Airlines | Newsroom. Retrieved 2019-09-16.
  3. R.I.P. British Airways' funky tailfins, BBC, 11 May 2001
  4. 'Unlucky' airline logo grounded, BBC, 21 February 2007
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