Lite (radio station)

LITE (formerly LiteFM)[1] is one of Malaysia's English-language radio stations. It is managed by Astro Radio, a subsidiary of Astro Holdings Sdn Bhd. In June 2019, according to GfK Radio Audience Measurement (RAM), Wave 1 2019, Lite dropped by 0.24% to 831k weekly listeners (https://astroradio.com.my/latest/top-survey-numbers).

Lite
Broadcast areaMalaysia and Singapore, Global (App)
SloganRelaxing Favourites
Programming
Language(s)English
FormatAdult contemporary, classic hits and easy listening
Ownership
OwnerAstro Holdings Sdn Bhd, under Astro Radio
Hitz, Mix, My, Melody, goXuan, Era, Sinar, Gegar, Zayan and Raaga
History
First air date
January 1997 (1997-01)
Links
WebcasteAAC+
Websitelite.my

History

LiteFM was launched into Malaysian FM airwaves in January 1997 after being one of Astro's audio-only channels since the launch of the satellite network in October the year before. It was formerly known as Light & Easy and was renamed "Lite FM" on 20 November 2006. Lite FM begins in 1997 as an oldies format focusing songs mainly from the 1950s to the 1970s targeting an older audience above 45 years old. However, since the change of the station's name and logo, Lite FM gradually changed into an easy listening adult contemporary music format, with more current tracks from the 1990s till now have been added into Lite FM's playlist as now the station wants to target a younger audience rather than the older ones. Since 2009, the station has focused on playing music mainly from the 1980s and 1990s, which was previously held by Mix FM and now with less frequency on playing 1960s and 1970s music each hour. The primary focus on playing 1950s to 1970s music is now going on at Gold, one of the Astro satellite music channels. The focus on songs played changed again in 2013, with the station opted to concentrate on songs from the 1980s and beyond. In addition, it no longer plays 1960s music during the weekday and 1960s music is only heard during the weekends. With the focus of the station changed, several songs from the 1960s and 1970s were also dropped from the playlist.

On 3 March 2014, Lite FM introduced a brand new breakfast show with Steve & Shaz, promoting "real lives, real people, real stories" and focusing on inspiring stories from all over the world.

Since 2016, after Lite FM's acquire its new slogan "Relaxing Favourites", its songs selections are mostly from the 1980s & 1990s with modern hits (2000s and 2010s) sandwiched in between.

The current slogan is "Relaxing Favourites", which was also the former slogan, but also carries the word "Continuous". "Relaxing Favourites" means that it plays songs that are non hip hop. It also cultivates and encourages the love of classic hits among younger generations aged under 40.

In late March 2017, Lite FM launched "Weekend Special" which showcased themed songs playlist such as Mum & Me (songs about Mother's Day), Weather (songs about weather) and so on. It ran every Saturday & Sunday from 7:00 am to 8:00 pm. Each Weekend Special played only one song with some short comments about the story and facts behind the song before the song in question started playing. Usually, Weekend Special runs twice each hour. However, it was discontinued in November of the same year.

On 1 January 2018, the station (along with 10 other sister radio stations) dropped the suffix "FM" from its brand name as part of the Astro Radio’s major rebranding project to focus on the digital platform.[2] A new logo was also unveiled.[1]

On 14 December 2018, Steve announced that it was his last show with Shaz on the Lite Breakfast after hosting the show together for four years. On 2 January 2019, Shaz went on air solo on The Lite Breakfast, the second time Lite has put a solo DJ on its breakfast show.

Radio announcers

Main announcers
  • Asha Gill
  • Jason Desmond Chin
  • Soraya Kee
  • Hisham Hamzah

Weekend announcers
  • Hisham Hamzah


Former announcers
  • Belinda Chee
  • Steve
  • Shaz

Frequency
Frequencies Broadcast area Transmitter site
105.7 MHz Klang Valley Gunung Ulu Kali
104.4 MHz Kedah, Perlis and Penang Gunung Jerai
101.5 MHz Ipoh, Perak Gunung Kledang
104.6 MHz Seremban, Negeri Sembilan Gunung Telapak Buruk
92.2 MHz Malacca and North Johor Gunung Ledang
94.6 MHz Johor Bahru, Johor and Singapore Gunung Pulai
Batam, Indonesia
89.3 MHz Taiping, Perak Bukit Larut
104.7 MHz Kuantan, Pahang Bukit Pelindung
105.9 MHz Kuala Terengganu, Terengganu Bukit Besar
104.3 MHz Kota Bharu, Kelantan Bukit Panau
100.1 MHz Kuching, Sarawak Bukit Djin
103.2 MHz Kota Kinabalu, Sabah Bukit Karatong

(Via satellite TV)

  • Former LiteFM logo (Before 2018).

References
  1. "Astro Radio refreshes 11 brands to deliver better value to fans". Astro. 2 January 2018. Archived from the original on 12 January 2018. Retrieved 12 January 2018.
  2. "With multiplatform the new reality, Astro Radio drops 'FM', refreshes 11 brands". Digital News Asia. Retrieved 13 January 2018.

Latest Survey Results from all Astro Radio stations (https://astroradio.com.my/latest/top-survey-numbers)

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