Lloyd Cadena

Lloyd Cafe Cadena (September 23, 1993 – September 4, 2020) was a Filipino vlogger, radio personality, and author.[2] He was one of the most popular YouTubers in his native Philippines, with over 5.84 million subscribers on the platform at the time of his death.[3]

Lloyd Cadena
Cadena in 2017
Personal information
BornLloyd Cafe Cadena
(1993-09-23)September 23, 1993
Parañaque, Philippines
DiedSeptember 4, 2020(2020-09-04) (aged 26)
Muntinlupa, Philippines
NationalityFilipino
OccupationYouTuber, vlogger, radio personality, author
YouTube information
Also known asKween LC[1]
Years active2010–2020
Subscribers5.4 million
(September 2020)
Total views442 million
(September 2020)
NetworkAdober Studios
Associated acts
Catchphrase(s)Gusto mo 'yon? Gusto ko 'yon!
100,000 subscribers 2013
1,000,000 subscribers 2018
Updated: September 5, 2020

Biography

Lloyd Cafe Cadena was born on September 22, 1993, in Parañaque.[3]

He majored in financial management at the Colegio de San Juan de Letran and formerly studied at Olivarez College. As a student, he worked in Alyansa Letranista and the Letran Student Council alongside fellow YouTube vlogger and social media personality, MacoyDubs.

Cadena has two older sisters and one older brother. Lorita Cadena and Saturnino Cadena are his parents who both work in the United Arab Emirates.[4]

Career

Vlogging

Cadena started his main channel back in 2011 with parodies and started uploading videos for his infamous "LC Learns" series. His first video on his main channel was a parody of Shakira's "Rabiosa", uploaded on June 3, 2011. Prior to this, Cadena's first video was his parody of Lady Gaga's "Telephone", on his separate channel "Kween LC Updates" in 2010.[3][5][1]

Cadena rose to prominence on YouTube by documenting his travel, adventures and "all other crazy random things he'll get into as he curiously explores the world," according to his YouTube bio. His content featured cooking, unboxing, challenge videos, pranks, and many more. One of his personal vlogs reached 3 million subscribers; other videos on his YouTube channel have received millions of views and more than 252 million total views on his channel.[3][5][1]

He is considered one of the pioneers of YouTube vlogging in the Philippines.[1] His videos racked up millions of views, including a 'last to leave the pool' challenge posted in June 2020 and various cooking videos.[6]

Publishing

To further entice the youth to read, Cadena, together with six other authors Bryan Olano, Albert Apolonio, Marco Pile, Mark Anicas, Rhadson Mendoza, Sic Santos and Angelo Nabor formed a boy band called The Bookmarks in 2013, then managed by PSICOM and Viva. The Bookmarks were more into making book signing events a fun destination for the youth.[7]

He also signed with ABS-CBN Publishing and authored books such as Eng Serep Megwele (2014), Hopia (2015), Mahal Ko Na Siya...Rak Na Itu!!! (2016) and Ex-Rated in 2018.[8]

Broadcasting

Alongside being a YouTuber, he also worked as a radio DJ on 93.9 iFM hosting a program called Gabi Ng Hanash (lit. 'Night of Hanash') in 2014.[3] Cadena later moved to 90.7 Love Radio in 2017, hosting "KarLloyd" alongside fellow vlogger and DJ Kara Karinyosa.[9]

Death

On 1 September 2020, Cadena was hospitalized "due to high fever and dry cough" and tested for COVID-19; the result came back positive on September 3.[10] On 4 September, Cadena died at the age of 26 after suffering cardiac arrest.[11][12][10] He was cremated right after.[13][14]

Reactions
Mariah Carey Twitter
@MariahCarey

So sad 😢 RIP Lloyd, you will be missed 💔 Sending my prayers to his family and friends during this difficult time.

September 4, 2020[15]

Known close friends, celebrities and fellow vloggers expressed their grief through Twitter and Facebook.[16] "Lloyd was one of the funniest, non-toxic, and humble YouTuber I've ever met," said Hong Kong personality Richard Juan, who collaborated with Cadena on a video.[16]

Filipino YouTube star and friend, Madam Ely who was known close friend also tweeted, "I lost my bestfriend today".[16] Beauty vlogger Michelle Dy also mourned Cadena's death.[13]

American pop singer Mariah Carey, of whom Cadena was a fan, tweeted her condolences and prayers to the family and friends of Cadena.[17]

Tribute

On October 11, 2020, Cadena and fellow YouTuber Emman Nimedez (who died on August 16) were honored by Raiza Contawi in the Philippine segment of YouTube FanFest 2020.[18][19]

Philanthropy and Legacy

Cadena was a known philanthropist and used his platform for charitable aid or donations. An August 21, 2020 video on his main channel followed Cadena as he went around his neighborhood in the Philippines and distributed tablets to students from his former school La Huerta Elementary for distance learning.[20] That wasn't the first time Cadena reached out to La Huerta students – through the years, he had given them food packs, school supplies, and toys, helping pack the goods himself and delivering them personally as shown to his vlogs.[20] Cadena also went out on to the streets of Baguio City and gave random strangers cash.[20] Additionally, he encouraged everyone to donate to non-governmental organizations (NGO) that are working for the relief operations and rehabilitation of areas in Mindanao that were badly hit by earthquake in 2019.[21] In 2020, during the Taal Volcano eruption he gave away relief packs to the community amid the lockdown and also extended help to COVID-19 frontliners by donating personal protective equipments to a hospital in Parañaque, Philippines.[22]

Awards and nominations
Year Award Category Result Ref.
2013 Globe Tatt Awards Best Comedy on YouTube Won [23]
2016 LIONHEARTV: RAWR Awards 2016 Favorite Influencer of the Year Won [24]
2017 Influence Asia Awards YouTube Personality Award Won

[25]

References
  1. Bailey-Millado, Rob. "Lloyd Cadena fans share emotional tributes after YouTube star's death". New York Post. Retrieved September 5, 2020.
  2. Roberto, Meliisa. "Late YouTuber Lloyd Cafe Cadena was hospitalized for coronavirus before death, family says". FOX News. FOX News. Retrieved September 24, 2020.
  3. Vivas, Jules (September 4, 2020). "Vlogger Lloyd Cadena passes away at 26". Manila Bulletin. Retrieved September 5, 2020.
  4. Limos, Mario. "Lloyd Cadena's Father Breaks Down in Heartbreaking Video Following Son's Death". Esquiremag.ph. Retrieved September 24, 2020.
  5. Wang, Nickie (September 4, 2020). "Famous YouTube vlogger Lloyd Cadena dies". Manila Standard. Retrieved September 5, 2020.
  6. "YouTube's 'Kween LC': What to know about Lloyd Cadena's life and legacy". Rappler. Rappler. Retrieved September 5, 2020.
  7. Bernardo, Deni-rose. "Remembering Lloyd Cadena: YouTuber, book author, radio DJ, humanitarian, boy band member". PhilStar. Retrieved September 5, 2020.
  8. "Ex-Rated". Goodreads. Retrieved September 5, 2020.
  9. "KarLloyd on 90.7 Love Radio".
  10. "Family reveals more details about Lloyd Cadena's death". ABS-CBN News. September 6, 2020. Retrieved September 6, 2020.
  11. "Vlogger Lloyd Cadena dies at 26". Rappler. September 4, 2020. Retrieved September 4, 2020.
  12. "YouTube star Lloyd Cadena, 26, had a heart attack after testing positive for COVID-19". TODAY.com. Retrieved September 10, 2020.
  13. "Filipino vlogger Lloyd Cadena dies at 26". CNN Philippines. Retrieved September 5, 2020.
  14. Newcomb, Alyssa. "Popular YouTuber, 26, suffers fatal heart attack after positive COVID test". 7News.com.au. 7News Australia. Retrieved September 24, 2020.
  15. @MariahCarey (September 5, 2020). "So sad 😢 RIP Lloyd, you will be missed 💔 Sending my prayers to his family and friends during this difficult time" (Tweet) – via Twitter.
  16. Stump, Scott. "YouTube star Lloyd Cadena dies at the age of 26". Today. Retrieved September 5, 2020.
  17. @MariahCarey (September 5, 2020). "So sad 😢 RIP Lloyd, you will be missed 💔 Sending my prayers to his family and friends during this difficult time" (Tweet) – via Twitter.
  18. Garcia, William (October 6, 2020). "Ben&Ben, SB19 and more to pay tribute to Emman Nimedez, Lloyd Cadena in YouTube Fanfest". GMA News. Retrieved October 6, 2020.
  19. "Ben&Ben, other artists to pay tribute to Lloyd Cadena, Emman Nimedez in YouTube fest". CNN Philippines. October 6, 2020. Retrieved October 6, 2020.
  20. Lago, Amanda. "Lloyd Cadena and his constant acts of kindness". Rappler. Rappler. Retrieved September 24, 2020.
  21. "At 26, Lloyd Cadena Has Helped More Than His Family". Page One. Retrieved September 24, 2020.
  22. Dealla, Joanna Bell. "Mariah Carey extends condolences to loved ones of Pinoy vlogger Lloyd Cadena". Retrieved September 24, 2020.
  23. "Globe Tatt Award Winner: Lloyd Cadena". GMA News. 2013.
  24. "Rawr Awards 2016". LionHearTV: RAWR Awards.
  25. "Influence Asia 2017 Awards winners".
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