Mango TV

Mango TV (芒果TV, Mángguǒ TV) is a Chinese Internet enterprise operated by mgtv.com Corporation, a subsidiary of Mango Excellent Media.[1] Mango TV was established on May 26, 2006 in Changsha, Hunan and later decided to use 'Mango TV(Internet TV, PC, Phone and Pad)' as its video platform branding title in 2008.[2] Mango TV specializes in creating online videos and is an online platform providing all of the content that is presented in TV channels, and all other copyright works from Hunan Broadcasting System and Hunan Satellite TV. Its current headquarters is located in Golden Eagle Movie&TV Cultural City, Changsha, Hunan, China. Mango TV provides audience with diverse content including films, TV series, music, cartoons and entertainment.

Mango TV
Available inSimplified Chinese
Founded26 May 2006 (2006-05-26)
HeadquartersChangsha, Hunan,
China
Ownermgtv.com Corporation
(a subsidiary of Mango Excellent Media)
ChairmanZhang Yong
CEOCai Huaijun
IndustryNew media
ProductsMango Hi Q (OEM by HiMedia)
URLmgtv.com
Current statusOnline

On May 5, 2016, Mango TV was reported to have 39 million daily active users on its website, with the content from Hunan Satellite TV only accounting for 38% in all that Mango TV has produced.[3]

History

Mango TV was established on May 26, 2006, in Changsha, Hunan by Ruobo Zhang, the former Mango TV Chairman&CEO.[4][5] On April 20, 2014, the original Mango TV and Golden Eagle website were integrated into a single online video platform which exclusively holds all of Hunan Broadcasting System and Hunan Satellite TV's content and enjoys their copyright works, also known as "Mango Exclusive Broadcast".[6] In October 2014, Mango TV created the first self-produced web series 'Huayang Jianghu'.[7] On 2014 New Year Countdown Night, held by Hunan Satellite TV, Mango TV launched five-screen live broadcast mode, allowing audience to select different camera positions and angles to watch the celebration show.[8]

In 2015, Mango TV has experienced a shift from 'Exclusive Broadcast' to 'Unique Content', during which period the number of users has increased to 60 million on the platform.[9] In October 2015, Mango TV built collaboration and signed a memorandum with BBC World, seeking for more opportunities on co-production in the global market.[10]

Content

Mango TV originals

Mango TV originals refers to work or content that are produced by Mango TV itself, compared to a large proportion of content that it exclusively broadcasts from Hunan Satellite TV.

Drama

In October 2014, Mango TV's first self-produced network drama 'Huayang Jianghu' debuted, which featured ancient Chinese world as well as costumes and starred young idols.[11] In late 2014, Mango TV produced the second drama 'Jinpai Hongniang'. The drama featured fixed cast compared to previous network dramas which preferred to take each episode with different actors.[12]

Network show

In 2015, Mango TV produced the first interactive network live show 'Perfect Holiday', featuring normal young participants living in the same house.[13] The production used multi-positioned cameras which enabled audience to watch the show with different angles of rooms. Later in July 2016, 'Perfect Holiday 2' debuted with more rooms in different themes. It added new IP cameras that would follow the participants all the time, which increased the sense of entertainment.[14]

Later in 2015, Mango TV introduced 'the Million Second Quiz' from NBC, hosted by Kevin Tsai. Keeping the main sections of the show, Mango TV added new online interactive Q&A section.[15]

In 2016, sponsored exclusively by JD.com, Mango TV produced 'Crime Scene'. It is originated from Korea show and featured content in both thrill and humor.[16]

Hunan satellite TV

With 'Mango Exclusive Broadcast', Mango TV provides all the content from Hunan Satellite TV exclusively. Some of the notable shows are as follow:

Product

Mango Hi Q

Mango Hi Q is a HD IPTV set-top box(STB) which enables users to request TV programs, movies, music and games.

Users can enjoy all the copyright works of Hunan Satellite TV and Mango TV provided by the box.[17] Also, they can use Mobile App WeChat to search video content and watch it on their television.

Financing

On June 23, 2016, Mango TV has completed series B funding with nearly 1.5 billion.[18]

Its estimated value now is 13.5 billion and was planning to go public in 2016.[19] But the plan failed and Mango TV ended up in being included into Happigo Home Shopping Co. Ltd, going public with other six companies.[20]

Critics stated that it would be better for Mango TV to obtain fully controlled operating authority. With Hunan Broadcasting System owning more than 50% shares, it's hard for Mango TV to make decisions all by itself.[21]

Homophobic and censorship controversy

In May 2018, during the Eurovision's performance of Irish singers, Mango TV blurred and censored gay love symbols such as a kiss and LGBT flags, and the Albanian performance was skipped due to a ban on television performers displaying tattoos that took effect in January 2018, resulting in the Eurovision administration ending contract with the online TV channel.[22] In addition, the LGBT flag and tattoos on other performers were also blurred out from the broadcast.

References
  1. "About Us_mgtv.com". mgtv.com. Archived from the original on 22 October 2016. Retrieved 15 October 2016.
  2. "公司信息_湖南快乐阳光互动娱乐传媒有限公司(About Us_mgtv)". Mango TV. Archived from the original on 22 October 2016. Retrieved 15 October 2016.
  3. Wang, Xiaoyi. "芒果TV：出资超一亿 做内容孵化平台_网易财经". 21jingji.com. Archived from the original on 22 October 2016. Retrieved 22 October 2016.
  4. "芒果TV_创业公司_新芽(Mango TV_startup_newseed)". newseed. Archived from the original on 22 October 2016. Retrieved 22 October 2016.
  5. "张若波 湖南快乐阳光互动娱乐传媒有限公司CEO_经济频道_央视网(cctv.com)". jingji.cntv.cn. Archived from the original on 22 October 2016. Retrieved 22 October 2016.
  6. Cao, Jie. "芒果TV的独播战略(Mango Exclusive Broadcast)_". Baidu Wenku. Retrieved 15 October 2016.
  7. Zhang, Chun. "芒果TV打造马栏山出品 自制剧《花样江湖》(Mango TV produced the first network drama 'Huayang Jianghu)". Xinhua Net. Archived from the original on 22 October 2016. Retrieved 15 October 2016.
  8. Zhang, Zhen. "芒果TV创新网台互动模式 多屏全景直播小年夜春晚". Rednet.com. Archived from the original on 22 October 2016. Retrieved 22 October 2016.
  9. Yang, Lei. "丁诚+芒果tv 除了独播，还有什么？". Economic Weekly. Archived from the original on 22 October 2016. Retrieved 22 October 2016.
  10. "BBC Worldwide, China's Mango TV to Explore Co-Productions". The Hollywood Reporter. Archived from the original on 22 October 2016. Retrieved 22 October 2016.
  11. "芒果TV首部定制剧《花样江湖》顺利杀青(图)-新华网". ent.news.cn. Archived from the original on 22 October 2016. Retrieved 22 October 2016.
  12. "芒果TV电影级标准拍网剧 《金牌红娘》破千万_网易娱乐". ent.163.com. Archived from the original on 2 August 2018. Retrieved 22 October 2016.
  13. "芒果TV粉丝经济《完美假期》成网生综艺标杆_厂商动态-中关村在线(Mango TV's fans economy: Perfect Holiday)". news.zol.com.cn. Archived from the original on 22 October 2016. Retrieved 22 October 2016.
  14. "芒果TV《完美假期2》开播 内容营销全面升级备受瞩目('Perfect Holiday' debuted, making progress on content marketing)". ent.ifeng.com. Archived from the original on 22 October 2016. Retrieved 22 October 2016.
  15. "芒果巨制《百万秒问答》启动 蔡康永主持". ent.sina.com. Archived from the original on 22 October 2016. Retrieved 22 October 2016.
  16. "京东金融携手芒果TV《明星大侦探》开启战略合作第一步_滚动播报_光明网". e.gmw.cn. Archived from the original on 22 October 2016. Retrieved 22 October 2016.
  17. "真我个性年轻优选 芒果TV定制款芒果嗨Q H5重磅上市_网易数码". digi.163.com. Archived from the original on 22 October 2016. Retrieved 22 October 2016.
  18. "芒果TV宣布完成近15亿元B轮融资". finance.sina.com.cn. Archived from the original on 22 October 2016. Retrieved 22 October 2016.
  19. "估值近135亿元 芒果TV为何放弃单独上市". tech.ifeng.com. Archived from the original on 22 October 2016. Retrieved 22 October 2016.
  20. "芒果TV独立上市流产背后：湖南卫视综艺节目难再一家独大". techweb.com.cn. Archived from the original on 22 October 2016. Retrieved 22 October 2016.
  21. "调令芒果TV借壳上市，湖南广电还要绝对控股多久？_网易财经". money.163.com. Archived from the original on 22 October 2016. Retrieved 22 October 2016.
  22. "Eurovision 2018: Chinese channel barred from airing contest". BBC. Archived from the original on 2019-05-13. Retrieved 2018-07-21.
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